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BoF LIVE: The Future of Multi-Brand Retail

The pandemic amplified shifts in the retail landscape that already had many brands questioning their relationship with wholesale partners. In the latest #BoFLIVE, a host of experts argue the model still has some value.
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When department stores cancelled orders and delayed payments in response to the pandemic, it raised fresh scrutiny on the value of wholesale. But the system isn’t irreparably broken and brands — and consumers — still have a lot to gain from multi-brand retail partners.

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