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Agenda-setting intelligence, analysis and advice for the global fashion community.

BoF LIVE: The Dos and Don’ts of Livestream Shopping

Live selling via streaming has been a huge success in China — but whether it will catch on in the US and Europe remains to be seen. BoF sits down with a panel of experts to talk strategy.
Livestream shopping

This #BoFLIVE event was based on the ‘

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