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Retail Media 2.0: Content Is the New Merchandising

At VOICES 2020, Story founder Rachel Shechtman considers the role of media in retail alongside Ben Kaufman, co-founder of Camp.
VOICES BoF Rachel Shechtman & Ben Kaufman

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In many ways, children’s toy store Camp is the next iteration of the now-shuttered Toys’R’Us. But instead of offering simply a wide assortment of toy options, Camp relies on creating novel experiences for shoppers as a way to lure them into the store and make purchases.

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