Agenda-setting intelligence, analysis and advice for the global fashion community.
The pandemic was a near-death experience for Rent the Runway, the business that introduced and popularised renting fashion on a wide scale in the US. As consumers stopped heading to offices and events, chief executive Jennifer Hyman was left wondering: “Will my business still be relevant after Covid?” The executive had to make difficult decisions, fast, laying off and furloughing staff and cutting spending.
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