Amazon Wins Court Order Blocking Perplexity AI Shopping Bots
The order requires the firm to stop accessing password-protected sections of Amazon’s systems — in this case, Prime subscriber accounts — and to destroy copies of Amazon’s data.
Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
AI Shopping Is Coming to Google
The search giant unveiled a new shopping experience and other features at its annual I/O developer conference as it vies with rivals to transform the way consumers find and buy products online with AI.
AI Shopping Is Coming to Google
The search giant unveiled a new shopping experience and other features at its annual I/O developer conference as it vies with rivals to transform the way consumers find and buy products online with AI.
How to Responsibly Integrate Generative AI into the E-Commerce Value Chain
BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores building the right foundations in a workplace for introducing the next-generation technology. It also examines the legal and ethical frameworks businesses must consider when working with the technology.
How to Responsibly Integrate Generative AI into the E-Commerce Value Chain
BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores building the right foundations in a workplace for introducing the next-generation technology. It also examines the legal and ethical frameworks businesses must consider when working with the technology.
Enhancing the E-Commerce Customer Journey with Generative AI
In 2025, e-commerce retailers are vying for divided consumer attention. BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores how the next generation technology is pushing the frontiers of product delivery and content displays, and enhancing digital shopping experiences along the way.
Enhancing the E-Commerce Customer Journey with Generative AI
In 2025, e-commerce retailers are vying for divided consumer attention. BoF’s latest white paper, ‘The Future of E-Commerce, Powered by Generative AI’ — in partnership with Zalando — explores how the next generation technology is pushing the frontiers of product delivery and content displays, and enhancing digital shopping experiences along the way.
The Future of E-Commerce, Powered by Generative AI
BoF’s latest white paper, in partnership with Zalando, unpacks the opportunities in leveraging the next generation technology across the e-commerce value chain, from optimising customer experience and content displays, to understanding legal and ethical frameworks.
The Future of E-Commerce, Powered by Generative AI
BoF’s latest white paper, in partnership with Zalando, unpacks the opportunities in leveraging the next generation technology across the e-commerce value chain, from optimising customer experience and content displays, to understanding legal and ethical frameworks.
Google Illegally Monopolised Some Ad Tech Markets, Judge Rules
A federal judge has ruled that Google illegally monopolised some online advertising technology markets, the latest antitrust setback for the company and a challenge to its main source of revenue.
Google Illegally Monopolised Some Ad Tech Markets, Judge Rules
A federal judge has ruled that Google illegally monopolised some online advertising technology markets, the latest antitrust setback for the company and a challenge to its main source of revenue.
Creative Industries Union and Model Advocates Push Back on AI Models
The backlash against AI models has led to protective legislation for human models, though pro-tech critics still cite issues like AI’s limited use and inability to replicate innovation.
Creative Industries Union and Model Advocates Push Back on AI Models
The backlash against AI models has led to protective legislation for human models, though pro-tech critics still cite issues like AI’s limited use and inability to replicate innovation.
H&M Knows Its AI Models Will Be Controversial
The company expects public opinion to be divided on its plan to use “digital twins” of real models in AI-generated imagery. But the best way to protect models’ jobs and rights in the age of AI, it says, is to bring them into the process.
H&M Knows Its AI Models Will Be Controversial
The company expects public opinion to be divided on its plan to use “digital twins” of real models in AI-generated imagery. But the best way to protect models’ jobs and rights in the age of AI, it says, is to bring them into the process.
Reimagining Customer Connections Through Digital Product Passports
Over breakfast in Milan, Certilogo and BoF gathered executives from Kering, Moncler, Alberta Ferretti, Armani, Missioni, Giuseppe Zanotti and The Attico to discuss the evolving use-cases of the traceability technology driving regulatory frameworks. Now BoF shares key insights from the discussion.
Reimagining Customer Connections Through Digital Product Passports
Over breakfast in Milan, Certilogo and BoF gathered executives from Kering, Moncler, Alberta Ferretti, Armani, Missioni, Giuseppe Zanotti and The Attico to discuss the evolving use-cases of the traceability technology driving regulatory frameworks. Now BoF shares key insights from the discussion.
Meta and Ray-Ban Collaborate With Coperni on New Smartglasses
At its Paris Fashion Week show, Coperni unveiled its version of the Ray-Ban Meta glasses, which have been a surprising success for wearable technology.
Meta and Ray-Ban Collaborate With Coperni on New Smartglasses
At its Paris Fashion Week show, Coperni unveiled its version of the Ray-Ban Meta glasses, which have been a surprising success for wearable technology.
The Fake Fashion Campaigns That Show AI’s Future in Marketing
The AI-generated campaigns, which offer a glimpse of what the future of marketing could look like, have already drawn the attention of brands such as Gucci.
The Fake Fashion Campaigns That Show AI’s Future in Marketing
The AI-generated campaigns, which offer a glimpse of what the future of marketing could look like, have already drawn the attention of brands such as Gucci.
Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha
For many brands, now is the time to start building awareness with Gen Alpha, which is poised to become a spending powerhouse, and video games may be the best place to start creating those connections.
Video Games, Not TikTok, Could Be Fashion’s Gateway to Gen Alpha
For many brands, now is the time to start building awareness with Gen Alpha, which is poised to become a spending powerhouse, and video games may be the best place to start creating those connections.
Building Competitive Advantage in Customer Care Through AI
BoF and Zendesk gathered executives from Ralph Lauren, Walmart, Michael Kors and Tapestry for an intimate breakfast under the Chatham House Rule to discuss the challenges and opportunities in leveraging AI at key touchpoints in the customer journey.
Building Competitive Advantage in Customer Care Through AI
BoF and Zendesk gathered executives from Ralph Lauren, Walmart, Michael Kors and Tapestry for an intimate breakfast under the Chatham House Rule to discuss the challenges and opportunities in leveraging AI at key touchpoints in the customer journey.
THE NEWS IN BRIEF
Meta Tests AI Shopping Research Tool to Rival ChatGPT
The feature, which is being tested in Meta’s AI chatbot, rivals a similar tool offered by OpenAI’s ChatGPT and Google’s Gemini.
Croissant Raises $28 Million in New Funding
The resale pricing app is the latest fashion-tech startup to bolster its finances as investor demand holds firm.
TikTok Hit by EU Ultimatum Over Addictive Design Dangers
The European Union has warned TikTok that it must redesign its platform to address addictive features or face substantial fines.
Phia Raises $35 Million Series A
The round values the Phoebe Gates-co-founded price-comparison platform at $185 million.
TikTok Seals Deal to Operate in the US After Years of Drama
The long-awaited deal to transfer parts of TikTok’s US operations to American investors secures the app’s future and avoids a nationwide ban.
Alibaba Takes Major Step to Link Shopping to Main AI App
The Chinese e-commerce giant plans to link its flagship online shopping and travel services to its AI app in a bid to build a one-stop AI platform for consumers.
Meta and EssilorLuxottica Discuss Doubling Output of AI Glasses
The companies are discussing potentially doubling production capacity for their AI-powered smart glasses as demand surges for the Ray-Ban Meta frames.