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Sustainability

How fashion can do better for people and the planet.

BoF LIVE: The Pitfalls of Marketing Your Fashion Brand as ‘Sustainable’

How can brands assure consumers of their sustainable practices without over promising and under delivering?

BoF LIVE: The Pitfalls of Marketing Your Fashion Brand as ‘Sustainable’

How can brands assure consumers of their sustainable practices without over promising and under delivering?


Gucci Joins Fashion’s New Materials Race

The Italian brand is launching vegan versions of its New Ace and Rhyton sneakers made with a leather alternative developed in-house.

Gucci Joins Fashion’s New Materials Race

The Italian brand is launching vegan versions of its New Ace and Rhyton sneakers made with a leather alternative developed in-house.


The Sustainability Regulations That Could Reshape Fashion

Governments in Europe and the US are discussing regulations and policy proposals that could help steer the sector in a more sustainable direction.

The Sustainability Regulations That Could Reshape Fashion

Governments in Europe and the US are discussing regulations and policy proposals that could help steer the sector in a more sustainable direction.


#BoFLIVE: The Pitfalls of Marketing Your Fashion Brand as ‘Sustainable’

Fashion’s favourite term means everything and nothing, creating confusion and potential liabilities for the brands that want to be seen as environmentally friendly. Exclusively for BoF Professional members, a host of experts discuss the trouble with ‘sustainable’ marketing.

#BoFLIVE: The Pitfalls of Marketing Your Fashion Brand as ‘Sustainable’

Fashion’s favourite term means everything and nothing, creating confusion and potential liabilities for the brands that want to be seen as environmentally friendly. Exclusively for BoF Professional members, a host of experts discuss the trouble with ‘sustainable’ marketing.


Luxury’s Latest Battleground: Material Science

Armed with extensive patent portfolios, Bolt Threads, Modern Meadow, MycoWorks, Natural Fiber Welding and others are targeting luxury brands with alternative materials.

Luxury’s Latest Battleground: Material Science

Armed with extensive patent portfolios, Bolt Threads, Modern Meadow, MycoWorks, Natural Fiber Welding and others are targeting luxury brands with alternative materials.


Op-Ed | Only Government Can Make Fashion Sustainable

Fashion’s sustainability problem will not be solved by consumers or companies. It’s time for government legislation and regulation, argues Maxine Bédat.

Op-Ed | Only Government Can Make Fashion Sustainable

Fashion’s sustainability problem will not be solved by consumers or companies. It’s time for government legislation and regulation, argues Maxine Bédat.


The Company Starting To Break Down Fashion’s Waste Problem

Circ’s process involves a combination of water, heat, pressure, and chemicals, recovering 90 percent of the original materials.

The Company Starting To Break Down Fashion’s Waste Problem

Circ’s process involves a combination of water, heat, pressure, and chemicals, recovering 90 percent of the original materials.


The Challenges of Labelling Sustainability

The launch of Higg’s consumer-facing product profiles is a step towards a more transparent, unified framework for talking about the impact of our clothes. But longstanding criticism of the initiative behind this programme points at wider tensions in the industry.

The Challenges of Labelling Sustainability

The launch of Higg’s consumer-facing product profiles is a step towards a more transparent, unified framework for talking about the impact of our clothes. But longstanding criticism of the initiative behind this programme points at wider tensions in the industry.


Why a Landmark Agreement to Protect Garment Workers Risks Falling Apart

After the Rana Plaza disaster, hundreds of brands signed the Bangladesh Accord, a highly effective binding commitment on safety many labour groups had hoped could serve as a template elsewhere. With the Accord due to expire next week, its legacy hangs in the balance.

Why a Landmark Agreement to Protect Garment Workers Risks Falling Apart

After the Rana Plaza disaster, hundreds of brands signed the Bangladesh Accord, a highly effective binding commitment on safety many labour groups had hoped could serve as a template elsewhere. With the Accord due to expire next week, its legacy hangs in the balance.


Can Designers Bring Progressive Values to Big Brands?

Designers like Brendon Babenzien, J.Crew’s new men’s creative director, bring deeply rooted values as well as design skills to their work. But embedding these values into larger organisations can be challenging.

Can Designers Bring Progressive Values to Big Brands?

Designers like Brendon Babenzien, J.Crew’s new men’s creative director, bring deeply rooted values as well as design skills to their work. But embedding these values into larger organisations can be challenging.


How Brands Can Be Effective Advocates

Championing values has become one of fashion’s favourite marketing tools. But as brands get more political, they also have an opportunity to drive real impact.

How Brands Can Be Effective Advocates

Championing values has become one of fashion’s favourite marketing tools. But as brands get more political, they also have an opportunity to drive real impact.


Op-Ed | Who Pays for Sustainability?

To fund a more sustainable future, the fashion system must become more productive, embracing a supply chain strategy rooted in shared risk, not lowest cost, argues John S. Thorbeck.

Op-Ed | Who Pays for Sustainability?

To fund a more sustainable future, the fashion system must become more productive, embracing a supply chain strategy rooted in shared risk, not lowest cost, argues John S. Thorbeck.