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Sustainability

How fashion can do better for people and the planet.

Can a ‘Sustainable’ Brand Do Black Friday? It’s Complicated.

The holiday sales bonanza promotes rampant consumerism. And yet, for many sustainably minded designers and founders it’s a valuable marketing moment they can’t resist.

Can a ‘Sustainable’ Brand Do Black Friday? It’s Complicated.

The holiday sales bonanza promotes rampant consumerism. And yet, for many sustainably minded designers and founders it’s a valuable marketing moment they can’t resist.


Marimekko’s Strategy to Scale as a Values-Driven Company

Finnish lifestyle brand Marimekko, which reported net sales of €152 million in 2021, is channeling the radical spirit of its founder and introducing initiatives in circularity and exploring the metaverse as part of its strategy to scale and futureproof an iconic heritage brand.

Marimekko’s Strategy to Scale as a Values-Driven Company

Finnish lifestyle brand Marimekko, which reported net sales of €152 million in 2021, is channeling the radical spirit of its founder and introducing initiatives in circularity and exploring the metaverse as part of its strategy to scale and futureproof an iconic heritage brand.


Fashion’s New Age of Volatility Hits Suppliers

Whipsawing consumer demand is squeezing fashion suppliers and their workers in countries like Bangladesh, Sarah Kent reports from Dhaka.

Fashion’s New Age of Volatility Hits Suppliers

Whipsawing consumer demand is squeezing fashion suppliers and their workers in countries like Bangladesh, Sarah Kent reports from Dhaka.


Vestiaire Collective Bans Fast Fashion

Roughly 5 percent of listings will be hit by the move, the resale site said, as it seeks to position itself as an eco-conscious player at the upper end of an increasingly competitive market.

Vestiaire Collective Bans Fast Fashion

Roughly 5 percent of listings will be hit by the move, the resale site said, as it seeks to position itself as an eco-conscious player at the upper end of an increasingly competitive market.


At Eastman Naia, Enabling the Creative Potential of Sustainable Fibres in Fashion

Five years after its launch, cellulosic fibre brand Eastman Naia became a supplier of sustainable fibres to brands such as Patagonia, Zara and H&M. Now, BoF talks to Ruth Farrell, Eastman Naia’s textiles general manager, to learn about the brand’s new product portfolio and customer demand for ecological action.

At Eastman Naia, Enabling the Creative Potential of Sustainable Fibres in Fashion

Five years after its launch, cellulosic fibre brand Eastman Naia became a supplier of sustainable fibres to brands such as Patagonia, Zara and H&M. Now, BoF talks to Ruth Farrell, Eastman Naia’s textiles general manager, to learn about the brand’s new product portfolio and customer demand for ecological action.


‘Stop Lying, Stop Greenwashing’ — Key Messages From COP27

From activists taking brands to task over corporate greenwashing to the finance gap and antitrust challenges, here’s what fashion leaders need to know from the UN’s high-stakes climate summit.

‘Stop Lying, Stop Greenwashing’ — Key Messages From COP27

From activists taking brands to task over corporate greenwashing to the finance gap and antitrust challenges, here’s what fashion leaders need to know from the UN’s high-stakes climate summit.


What Are Fashion’s Climate Risks?

Efforts to stave off catastrophic climate change are failing, reports from the UN’s COP27 climate summit show. From cotton yields to forced labour, here’s what that means for fashion.

What Are Fashion’s Climate Risks?

Efforts to stave off catastrophic climate change are failing, reports from the UN’s COP27 climate summit show. From cotton yields to forced labour, here’s what that means for fashion.


BoF Insights | Does Fashion Stand a Chance of Hitting Its Sustainability Targets?

With all eyes on COP27, BoF Insights research into the sustainability initiatives of the world’s 30 largest publicly listed fashion companies underscores why the industry is at risk of missing sustainability goals set for the end of this decade.

BoF Insights | Does Fashion Stand a Chance of Hitting Its Sustainability Targets?

With all eyes on COP27, BoF Insights research into the sustainability initiatives of the world’s 30 largest publicly listed fashion companies underscores why the industry is at risk of missing sustainability goals set for the end of this decade.


Fashion’s Shaky Climate Commitments

At the UN’s COP27 summit, fashion’s chances of achieving lofty climate targets still rest on ‘a leap of faith,’ with the industry just starting to lay the basic foundations required to deliver.

Fashion’s Shaky Climate Commitments

At the UN’s COP27 summit, fashion’s chances of achieving lofty climate targets still rest on ‘a leap of faith,’ with the industry just starting to lay the basic foundations required to deliver.


Can Fashion Stop Greenwashing?

Big brands are changing the way they talk about sustainability following a regulatory crackdown in Europe. But exactly how companies should be required to substantiate their eco-marketing claims remains hotly debated.

Can Fashion Stop Greenwashing?

Big brands are changing the way they talk about sustainability following a regulatory crackdown in Europe. But exactly how companies should be required to substantiate their eco-marketing claims remains hotly debated.


Why Fashion Still Uses Toxic ‘Forever Chemicals’

Brands from Canada Goose to Patagonia still rely on PFAS for performance attributes like waterproofing.

Why Fashion Still Uses Toxic ‘Forever Chemicals’

Brands from Canada Goose to Patagonia still rely on PFAS for performance attributes like waterproofing.


At Venice Sustainable Fashion Forum, Transitioning ‘From Sustainability to Responsibility’

Last week, the governing bodies of Italian fashion held a series of thought leadership talks featuring executives from Fendi, Kering, Prada, OTB, YNAP and Canali, outlining the urgent need for the industry to accelerate its sustainability efforts. BoF shares key insights from the programming.

At Venice Sustainable Fashion Forum, Transitioning ‘From Sustainability to Responsibility’

Last week, the governing bodies of Italian fashion held a series of thought leadership talks featuring executives from Fendi, Kering, Prada, OTB, YNAP and Canali, outlining the urgent need for the industry to accelerate its sustainability efforts. BoF shares key insights from the programming.