Lululemon Founder Warns CEO Candidates That Board Needs Overhaul
Chip Wilson wrote an open letter to potential candidates for the activewear brand’s next chief executive warning them of problems at the company.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
Adidas Rides Its Own Wave
The Adidas Jellyfish is one of the hottest sneakers in 2025. It’s no wonder that the brand itself is trying to copy it.
Adidas Rides Its Own Wave
The Adidas Jellyfish is one of the hottest sneakers in 2025. It’s no wonder that the brand itself is trying to copy it.
Palace’s Shocking Switch-Up
Palace Skateboarding dumping Adidas and heading to Nike could be a major shakeup for skating, streetwear and sports.
Palace’s Shocking Switch-Up
Palace Skateboarding dumping Adidas and heading to Nike could be a major shakeup for skating, streetwear and sports.
Nike’s Real Innovation Is in Its Marketing
Nike is bringing new, interesting products to the table, but they’re not necessarily there for you to buy.
Nike’s Real Innovation Is in Its Marketing
Nike is bringing new, interesting products to the table, but they’re not necessarily there for you to buy.
Nike Design Chief Wants ‘Epic’ Shoes and Wants Them Now
Chief innovation, design and product officer Phil McCartney is reworking Nike’s running category, which has struggled to fend off rising competition from brands like On and Hoka.
Nike Design Chief Wants ‘Epic’ Shoes and Wants Them Now
Chief innovation, design and product officer Phil McCartney is reworking Nike’s running category, which has struggled to fend off rising competition from brands like On and Hoka.
Nike Takes a Different Approach With KNWLS
Nike’s new sportswear collaboration with KNWLS feels like everything we wanted NikeSkims to feel like.
Nike Takes a Different Approach With KNWLS
Nike’s new sportswear collaboration with KNWLS feels like everything we wanted NikeSkims to feel like.
An Inside Look At The Book on Michael Jordan
A chat with author Adam Bradley about “Air Jordan,“ the book he wrote with Assouline and Jordan Brand about Michael Jordan, himself.
An Inside Look At The Book on Michael Jordan
A chat with author Adam Bradley about “Air Jordan,“ the book he wrote with Assouline and Jordan Brand about Michael Jordan, himself.
The Hype Is Real for Adidas
Pharrell’s Jellyfish has become quite the unexpected hype driver for Adidas in 2025.
The Hype Is Real for Adidas
Pharrell’s Jellyfish has become quite the unexpected hype driver for Adidas in 2025.
Kristin Juszczyk’s Off Season Launches New NBA Collection
The buzzy sports apparel brand launched by Juszczyk and business partner Emma Grede follows up its WNBA expansion with a new collection, ready just in time for the NBA season.
Kristin Juszczyk’s Off Season Launches New NBA Collection
The buzzy sports apparel brand launched by Juszczyk and business partner Emma Grede follows up its WNBA expansion with a new collection, ready just in time for the NBA season.
Can Sports Brands Turn Hypebeasts Into Athletes?
As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.
Can Sports Brands Turn Hypebeasts Into Athletes?
As the lines between fashion and sports customers blur, sportswear brands have an opportunity to attract casual consumers to innovations designed for serious athletes.
A Conversation With Salehe Bembury on Going Independent
A quick chat with Salehe Bembury on his new footwear venture, Spunge, and what the future holds for his collaborations.
A Conversation With Salehe Bembury on Going Independent
A quick chat with Salehe Bembury on his new footwear venture, Spunge, and what the future holds for his collaborations.
Sports x Fashion: Who’s Really Winning? | The Debrief
With sponsorship spend surging and collabs everywhere from the WNBA to the NFL, fashion and sports have never been tighter. But the signal threatens to get lost in the noise. The Debrief unpacks what’s working, what’s not and why authenticity and execution matter more than hype.
Sports x Fashion: Who’s Really Winning? | The Debrief
With sponsorship spend surging and collabs everywhere from the WNBA to the NFL, fashion and sports have never been tighter. But the signal threatens to get lost in the noise. The Debrief unpacks what’s working, what’s not and why authenticity and execution matter more than hype.
Nike Is Challenging Its Challengers
For the first time in a long time, Nike seems to be on the front foot. What does that mean for the brands that have risen to prominence over the last few years?
Nike Is Challenging Its Challengers
For the first time in a long time, Nike seems to be on the front foot. What does that mean for the brands that have risen to prominence over the last few years?
THE NEWS IN BRIEF
Nike’s Latest SEC Filing Revives Converse Sale Speculation
In a document filed with the Securities and Exchange Commission, the company’s management has approved a plan for organisational changes expected to cost the brand nearly $300 million. One analyst posited the target could be its struggling subsidiary.
Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
Adidas Profit Forecast Disappoints on Tariffs, Currency Swings
The sportswear brand’s outlook fell short of expectations as US tariffs and adverse currency movements weighed on earnings, dampening investor confidence.
Sportswear Brand On Sees Possible Boost From Lower US Tariff Rate
The Swiss sportswear brand forecast at least 23 percent sales growth in 2026 and an increase in its annual profit margin.
Puma CEO Cites $260 Hyrox Sneaker as Early Step in Turnaround
Chief executive Arthur Hoeld said Puma is counting on training, football, running and ‘sportstyle’ categories to generate profitable growth and buzz.
Puma Forecasts Another Year of Losses, Scraps Dividend
Puma warned 2026 will be a transition year as it liquidates excess inventories, revamps marketing and develops new products to position itself for a turnaround.
Lululemon Faces Second See-Through Leggings Issue in Less Than a Month
A new pair of leggings is being called out for being see-through when wearers bend or squat, adding to the activewear maker’s challenges.