Lululemon Founder Warns CEO Candidates That Board Needs Overhaul
Chip Wilson wrote an open letter to potential candidates for the activewear brand’s next chief executive warning them of problems at the company.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
Nike Is Restructuring — Again
Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?
Nike Is Restructuring — Again
Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?
Opinion: Puma’s Trailing the Pack — Deal or No Deal
The key to transforming the German sportswear brand is turbocharging sales growth, and that will be a struggle, writes Andrea Felsted.
Opinion: Puma’s Trailing the Pack — Deal or No Deal
The key to transforming the German sportswear brand is turbocharging sales growth, and that will be a struggle, writes Andrea Felsted.
The Death of Sneakers Is Overstated
The sneaker aftermarket and sneaker culture might not be where they were during their peak years in the early 2020s, but that doesn’t mean that it’s over.
The Death of Sneakers Is Overstated
The sneaker aftermarket and sneaker culture might not be where they were during their peak years in the early 2020s, but that doesn’t mean that it’s over.
What’s Going On With Travis Scott and Nike?
Travis Scott was spotted in an Adidas Y-3 jacket over the weekend at the Las Vegas Grand Prix, sparking rumours that he might be leaving the Swoosh behind.
What’s Going On With Travis Scott and Nike?
Travis Scott was spotted in an Adidas Y-3 jacket over the weekend at the Las Vegas Grand Prix, sparking rumours that he might be leaving the Swoosh behind.
Beauty’s Race To Conquer Men’s Sports
Beauty brands continue to show up in big ways in sports. Sephora’s new partnership with the Warriors is the latest example.
Beauty’s Race To Conquer Men’s Sports
Beauty brands continue to show up in big ways in sports. Sephora’s new partnership with the Warriors is the latest example.
Nike’s Star Search
Cade Cunningham is a name that most people don’t know yet. Nike better hope that changes soon.
Nike’s Star Search
Cade Cunningham is a name that most people don’t know yet. Nike better hope that changes soon.
How Wolverine Worldwide Turned Saucony Into a Sportswear Challenger
Wolverine Worldwide’s CEO Chris Hufnagel explains how he’s kept two small sportswear brands, Saucony and Merrell, competitive in a category dominated by giants.
How Wolverine Worldwide Turned Saucony Into a Sportswear Challenger
Wolverine Worldwide’s CEO Chris Hufnagel explains how he’s kept two small sportswear brands, Saucony and Merrell, competitive in a category dominated by giants.
Stephen Curry Breaks Up With Under Armour
Footwear has become increasingly weird over the past few years. The latest trend report from the secondary market platform StockX shows us that it won’t change heading into 2026.
Stephen Curry Breaks Up With Under Armour
Footwear has become increasingly weird over the past few years. The latest trend report from the secondary market platform StockX shows us that it won’t change heading into 2026.
Why Après-Ski Is Here To Stay
As we enter the winter season, it’s clear that skiwear is still heavy on fashion brands’ minds.
Why Après-Ski Is Here To Stay
As we enter the winter season, it’s clear that skiwear is still heavy on fashion brands’ minds.
Can the NHL Be Fertile Fashion Ground
The NHL has opened things up for its players to take advantage of the new sports and fashion landscape. But will it actually happen?
Can the NHL Be Fertile Fashion Ground
The NHL has opened things up for its players to take advantage of the new sports and fashion landscape. But will it actually happen?
Mike Amiri Explains Fashion’s Sports Boom
A conversation with Mike Amiri about his eponymous brand’s new deal with FC Barcelona and the boom between sports and fashion.
Mike Amiri Explains Fashion’s Sports Boom
A conversation with Mike Amiri about his eponymous brand’s new deal with FC Barcelona and the boom between sports and fashion.
Why 3D Printed Sneakers Are Making a Comeback
The technology had a moment in the 2010s, but the final product proved too expensive or too uncomfortable to catch on. Now Nike, Adidas and others are trying again, and say printed sneakers are ready for the mainstream.
Why 3D Printed Sneakers Are Making a Comeback
The technology had a moment in the 2010s, but the final product proved too expensive or too uncomfortable to catch on. Now Nike, Adidas and others are trying again, and say printed sneakers are ready for the mainstream.
THE NEWS IN BRIEF
Nike’s Latest SEC Filing Revives Converse Sale Speculation
In a document filed with the Securities and Exchange Commission, the company’s management has approved a plan for organisational changes expected to cost the brand nearly $300 million. One analyst posited the target could be its struggling subsidiary.
Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
Adidas Profit Forecast Disappoints on Tariffs, Currency Swings
The sportswear brand’s outlook fell short of expectations as US tariffs and adverse currency movements weighed on earnings, dampening investor confidence.
Sportswear Brand On Sees Possible Boost From Lower US Tariff Rate
The Swiss sportswear brand forecast at least 23 percent sales growth in 2026 and an increase in its annual profit margin.
Puma CEO Cites $260 Hyrox Sneaker as Early Step in Turnaround
Chief executive Arthur Hoeld said Puma is counting on training, football, running and ‘sportstyle’ categories to generate profitable growth and buzz.
Puma Forecasts Another Year of Losses, Scraps Dividend
Puma warned 2026 will be a transition year as it liquidates excess inventories, revamps marketing and develops new products to position itself for a turnaround.
Lululemon Faces Second See-Through Leggings Issue in Less Than a Month
A new pair of leggings is being called out for being see-through when wearers bend or squat, adding to the activewear maker’s challenges.