Lululemon Founder Warns CEO Candidates That Board Needs Overhaul
Chip Wilson wrote an open letter to potential candidates for the activewear brand’s next chief executive warning them of problems at the company.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
Can Adidas Move On From Yeezy?
Top of incoming CEO Bjørn Gulden’s in-tray will be dealing with unsold Yeezy inventory and reversing the brand’s steep decline in China.
Can Adidas Move On From Yeezy?
Top of incoming CEO Bjørn Gulden’s in-tray will be dealing with unsold Yeezy inventory and reversing the brand’s steep decline in China.
Adidas Plans to Still Use Yeezy Designs After Costly Divorce
The sportswear giant cut its profitability forecast for the fourth time this year as it continues to confront the fallout from its split with Ye.
Adidas Plans to Still Use Yeezy Designs After Costly Divorce
The sportswear giant cut its profitability forecast for the fourth time this year as it continues to confront the fallout from its split with Ye.
Inside China’s Burgeoning Streetwear Scene
The country's streetwear market is heating up, attracting both global consumers and major brand collaborations.
Inside China’s Burgeoning Streetwear Scene
The country's streetwear market is heating up, attracting both global consumers and major brand collaborations.
The Debrief | Is Luxury’s Streetwear Obsession Over?
BoF’s Daniel-Yaw Miller discusses streetwear’s evolution from subculture to high fashion favourite — and whether the aesthetic’s waning influence spells its end.
The Debrief | Is Luxury’s Streetwear Obsession Over?
BoF’s Daniel-Yaw Miller discusses streetwear’s evolution from subculture to high fashion favourite — and whether the aesthetic’s waning influence spells its end.
How to Break Into Wholesale
Emerging labels can catch the eyes of inundated buyers through savvy pitching, leveraging relationships with celebrity fans and compelling social-media profiles.
How to Break Into Wholesale
Emerging labels can catch the eyes of inundated buyers through savvy pitching, leveraging relationships with celebrity fans and compelling social-media profiles.
Inside Gymshark’s First Store
The activewear brand, which has seen sales spike online, is opening its first physical location, in London.
Inside Gymshark’s First Store
The activewear brand, which has seen sales spike online, is opening its first physical location, in London.
Inside Adidas’ Yeezy Dilemma
The German sportswear giant’s partnership with Ye generated $1.7 billion in 2021, accounting for nearly 7 percent of its annual revenue. Now that the company has cut ties with the rapper, will it keep selling Yeezy designs?
Inside Adidas’ Yeezy Dilemma
The German sportswear giant’s partnership with Ye generated $1.7 billion in 2021, accounting for nearly 7 percent of its annual revenue. Now that the company has cut ties with the rapper, will it keep selling Yeezy designs?
Adidas Ends Yeezy Partnership
The sportswear brand responded to mounting public and internal pressure to cut ties with the celebrity following a series of antisemitic remarks.
Adidas Ends Yeezy Partnership
The sportswear brand responded to mounting public and internal pressure to cut ties with the celebrity following a series of antisemitic remarks.
Balenciaga Cuts Ties With Ye
The brand ‘has no longer any relationship nor any plans for future projects related to this artist,’ parent company Kering said.
Balenciaga Cuts Ties With Ye
The brand ‘has no longer any relationship nor any plans for future projects related to this artist,’ parent company Kering said.
The Unlikely Return of Bespoke Suiting, Explained
A crop of fast-growing custom brands is serving the modern menswear consumer who wants not only custom suits but custom casualwear too.
The Unlikely Return of Bespoke Suiting, Explained
A crop of fast-growing custom brands is serving the modern menswear consumer who wants not only custom suits but custom casualwear too.
Is Streetwear Still Cool?
Luxury brands may have pivoted away from sneakers, puffer jackets and hoodies, but new brands like Corteiz and Free The Youth are making the case for street culture’s enduring relevance in fashion.
Is Streetwear Still Cool?
Luxury brands may have pivoted away from sneakers, puffer jackets and hoodies, but new brands like Corteiz and Free The Youth are making the case for street culture’s enduring relevance in fashion.
Case Study | Can On Set a New Pace for Sportswear?
On hasn’t taken long to turn its unconventional performance-running shoes into one of the world’s most recognisable footwear brands. The Swiss company, launched in 2010, has won credibility with the running elite while cultivating a loyal fashion fanbase, with support from tennis star Roger Federer.
Case Study | Can On Set a New Pace for Sportswear?
On hasn’t taken long to turn its unconventional performance-running shoes into one of the world’s most recognisable footwear brands. The Swiss company, launched in 2010, has won credibility with the running elite while cultivating a loyal fashion fanbase, with support from tennis star Roger Federer.
THE NEWS IN BRIEF
Nike’s Latest SEC Filing Revives Converse Sale Speculation
In a document filed with the Securities and Exchange Commission, the company’s management has approved a plan for organisational changes expected to cost the brand nearly $300 million. One analyst posited the target could be its struggling subsidiary.
Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
Adidas Profit Forecast Disappoints on Tariffs, Currency Swings
The sportswear brand’s outlook fell short of expectations as US tariffs and adverse currency movements weighed on earnings, dampening investor confidence.
Sportswear Brand On Sees Possible Boost From Lower US Tariff Rate
The Swiss sportswear brand forecast at least 23 percent sales growth in 2026 and an increase in its annual profit margin.
Puma CEO Cites $260 Hyrox Sneaker as Early Step in Turnaround
Chief executive Arthur Hoeld said Puma is counting on training, football, running and ‘sportstyle’ categories to generate profitable growth and buzz.
Puma Forecasts Another Year of Losses, Scraps Dividend
Puma warned 2026 will be a transition year as it liquidates excess inventories, revamps marketing and develops new products to position itself for a turnaround.
Lululemon Faces Second See-Through Leggings Issue in Less Than a Month
A new pair of leggings is being called out for being see-through when wearers bend or squat, adding to the activewear maker’s challenges.