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How the collision of sports and fashion is creating new opportunities in both industries.

Here Comes the Gorpcore Backlash

Designers say fashion’s obsession with technical outerwear like hiking boots and cargo vests may have peaked. Noah’s Brendon Babenzien is the latest to abandon the trend in an upcoming collaboration with Puma.

Here Comes the Gorpcore Backlash

Designers say fashion’s obsession with technical outerwear like hiking boots and cargo vests may have peaked. Noah’s Brendon Babenzien is the latest to abandon the trend in an upcoming collaboration with Puma.


Menswear’s New Groove: Casual Suiting Meets Gorpcore?

Established luxury brands, emerging designers and buzzy technical players alike mixed relaxed suiting with sportswear at the influential Pitti Uomo trade show.

Menswear’s New Groove: Casual Suiting Meets Gorpcore?

Established luxury brands, emerging designers and buzzy technical players alike mixed relaxed suiting with sportswear at the influential Pitti Uomo trade show.


Has Supreme Hit a Ceiling?

Sales at the VF Corp.-owned brand have slipped, a sign that there may be a limit to how much its pioneering drops and collabs model can scale. But don’t count the streetwear giant out yet.

Has Supreme Hit a Ceiling?

Sales at the VF Corp.-owned brand have slipped, a sign that there may be a limit to how much its pioneering drops and collabs model can scale. But don’t count the streetwear giant out yet.


Supreme Revenue Declined in Financial Year Ended March 2023

New-York based streetwear giant Supreme generated revenues of $523.1 million for the year ended March 2023, down from $561.5 million in the same period the year before, according to parent company VF. Corp’s annual report. Net income also decreased to $64.8 million, down from $82.4 million the year before.

Supreme Revenue Declined in Financial Year Ended March 2023

New-York based streetwear giant Supreme generated revenues of $523.1 million for the year ended March 2023, down from $561.5 million in the same period the year before, according to parent company VF. Corp’s annual report. Net income also decreased to $64.8 million, down from $82.4 million the year before.


Why Athletes Are Beauty’s Real MVPs

Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.

Why Athletes Are Beauty’s Real MVPs

Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.


At Pitti and Milan Men’s, It’s Gorpcore vs. Quiet Luxury

A host of buzzy emerging designers will bring the hipster-meets-hiking trend to Italy, while heritage labels are riding high on the craze for pricey, muted style. That, plus what else to watch for this week.

At Pitti and Milan Men’s, It’s Gorpcore vs. Quiet Luxury

A host of buzzy emerging designers will bring the hipster-meets-hiking trend to Italy, while heritage labels are riding high on the craze for pricey, muted style. That, plus what else to watch for this week.


How Hoka Fends Off the Imitators

The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.

How Hoka Fends Off the Imitators

The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.


What’s Driving the Men’s Jewellery Boom?

Menswear has a hot new category: signet rings, beaded bracelets and silver chains — a trend driven by shifting gender norms and the overall casualisation of fashion.

What’s Driving the Men’s Jewellery Boom?

Menswear has a hot new category: signet rings, beaded bracelets and silver chains — a trend driven by shifting gender norms and the overall casualisation of fashion.


Asics Launches ‘Anti-Gorpcore’ Clothing Line With Kiko Kostadinov

The Japanese sportswear giant has created a new unisex clothing line called Novalis alongside long-time collaborator Kiko Kostadinov. The sub-brand will be stocked at retailers like Dover Street Market.

Asics Launches ‘Anti-Gorpcore’ Clothing Line With Kiko Kostadinov

The Japanese sportswear giant has created a new unisex clothing line called Novalis alongside long-time collaborator Kiko Kostadinov. The sub-brand will be stocked at retailers like Dover Street Market.


Adidas Will Sell Its Yeezy Inventory

At its annual meeting Thursday, the company confirmed plans to sell its remaining stock of Yeezy sneakers rather than destroy the merchandise. Adidas also told investors that an investigation into Ye’s workplace misconduct did not substantiate claims of harassment.

Adidas Will Sell Its Yeezy Inventory

At its annual meeting Thursday, the company confirmed plans to sell its remaining stock of Yeezy sneakers rather than destroy the merchandise. Adidas also told investors that an investigation into Ye’s workplace misconduct did not substantiate claims of harassment.


The Gorpcore Empire Behind Salomon and Arc’teryx

Amer Sports plans to scale its three largest companies, including tennis racket maker Wilson, into €1 billion sportswear megabrands by cutting back on wholesale and leaning into their fashion appeal, without altering their core product offerings.

The Gorpcore Empire Behind Salomon and Arc’teryx

Amer Sports plans to scale its three largest companies, including tennis racket maker Wilson, into €1 billion sportswear megabrands by cutting back on wholesale and leaning into their fashion appeal, without altering their core product offerings.


How Uniqlo Finally Won Over Gen-Z

Its viral cross-body bag and other TikTok favourites have helped the brand catch the attention of younger consumers. Now, the retailer wants to open more stores in the US and Europe.

How Uniqlo Finally Won Over Gen-Z

Its viral cross-body bag and other TikTok favourites have helped the brand catch the attention of younger consumers. Now, the retailer wants to open more stores in the US and Europe.