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Sports

How the collision of sports and fashion is creating new opportunities in both industries.

The Football Team That Finally Got Fashion Right

Vogue-produced campaigns, streetwear tie-ups, fashion week events and special relationships with Off-White and Puma have helped Italian giant AC Milan infiltrate the industry where other teams have fallen short.

The Football Team That Finally Got Fashion Right

Vogue-produced campaigns, streetwear tie-ups, fashion week events and special relationships with Off-White and Puma have helped Italian giant AC Milan infiltrate the industry where other teams have fallen short.


Tomorrow Ltd Acquires Samuel Ross’ A-Cold-Wall

After buying out the designer’s stake, the London-based brand accelerator now owns 100 percent of the label.

Tomorrow Ltd Acquires Samuel Ross’ A-Cold-Wall

After buying out the designer’s stake, the London-based brand accelerator now owns 100 percent of the label.


The Sneaker Resale Market Is Broken

Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.

The Sneaker Resale Market Is Broken

Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.


How Nike Ran Off Course

Nike is experiencing its worst slump in a decade, even as its competitors thrive. Insiders, athletes and fans pin the blame on changes made over the last few years that led to stalling innovation, disruptive restructurings and uninspired marketing.

How Nike Ran Off Course

Nike is experiencing its worst slump in a decade, even as its competitors thrive. Insiders, athletes and fans pin the blame on changes made over the last few years that led to stalling innovation, disruptive restructurings and uninspired marketing.


Why Salomon-Owner Amer Sports’ IPO Fell Short

After discounting its listing, the sportswear group, which also owns Arc’teryx and Wilson, became the latest big fashion company to confront the tepid US IPO market.

Why Salomon-Owner Amer Sports’ IPO Fell Short

After discounting its listing, the sportswear group, which also owns Arc’teryx and Wilson, became the latest big fashion company to confront the tepid US IPO market.


Tiger Woods to Unveil ‘Next Chapter’ After Nike Deal

Woods has been linked with American golf brand Taylor Made since December, when the company filed a trademark for apparel, accessories and equipment, under the name ‘Sunday Red.’

Tiger Woods to Unveil ‘Next Chapter’ After Nike Deal

Woods has been linked with American golf brand Taylor Made since December, when the company filed a trademark for apparel, accessories and equipment, under the name ‘Sunday Red.’


How Athletes Became Fashion Week Royalty

It’s not just sports superstars sitting front row at fashion week. Today, luxury labels are looking to work with emerging athletes from niche sports, giving rise to new dealmakers who match brands with eager skateboarders, boxers and rugby players.

How Athletes Became Fashion Week Royalty

It’s not just sports superstars sitting front row at fashion week. Today, luxury labels are looking to work with emerging athletes from niche sports, giving rise to new dealmakers who match brands with eager skateboarders, boxers and rugby players.


On: Capitalising on the Perennial Sportswear Boom

Sportswear brands can lean into innovation, technology and collaborations to build credibility with outdoor-focused consumers, explains On's co-founder for The State of Fashion 2024.

On: Capitalising on the Perennial Sportswear Boom

Sportswear brands can lean into innovation, technology and collaborations to build credibility with outdoor-focused consumers, explains On's co-founder for The State of Fashion 2024.


Salomon’s XT-6 Sneakers Help ‘Sportstyle’ Division to Sales of $165 Million Through Q3

The sportswear brand surpassed $1 billion in revenue in 2022, buoyed by soaring demand for its fashion-forward performance products, parent-company Amer Sports’ IPO filing revealed.

Salomon’s XT-6 Sneakers Help ‘Sportstyle’ Division to Sales of $165 Million Through Q3

The sportswear brand surpassed $1 billion in revenue in 2022, buoyed by soaring demand for its fashion-forward performance products, parent-company Amer Sports’ IPO filing revealed.


June Ambrose on Leaving Puma and How Sports Changed Fashion

The acclaimed stylist and costume designer will leave her post as creative director for women’s basketball, where she elevated the stature of the sport in high fashion.

June Ambrose on Leaving Puma and How Sports Changed Fashion

The acclaimed stylist and costume designer will leave her post as creative director for women’s basketball, where she elevated the stature of the sport in high fashion.


Who Won ‘Las Vegas Fashion Week’? Inside Fashion’s F1 Breakout

Brands ranging from sportswear players like Puma and Kappa to luxury houses like Versace and Louis Vuitton made a splash at Formula One’s latest grand prix.

Who Won ‘Las Vegas Fashion Week’? Inside Fashion’s F1 Breakout

Brands ranging from sportswear players like Puma and Kappa to luxury houses like Versace and Louis Vuitton made a splash at Formula One’s latest grand prix.


Inside Formula 1’s $500 Million Vegas Splurge

Through six-figure events, influencer trips and merch releases, brands are betting big on F1′s hotly anticipated answer to the Super Bowl.

Inside Formula 1’s $500 Million Vegas Splurge

Through six-figure events, influencer trips and merch releases, brands are betting big on F1′s hotly anticipated answer to the Super Bowl.