Lululemon Founder Warns CEO Candidates That Board Needs Overhaul
Chip Wilson wrote an open letter to potential candidates for the activewear brand’s next chief executive warning them of problems at the company.
Sports
How the collision of sports and fashion is creating new opportunities in both industries.
How the WNBA Tunnel Walk Became a Fashion Marketing Gold Mine
Superstar rookies-turned-pre-game models like Angel Reese and Cameron Brink have transformed the league’s tunnel walk into the hottest runway in town, with brands like Balmain, Prada and Versace clamouring to cash in on the league’s newfound fashion appeal.
How the WNBA Tunnel Walk Became a Fashion Marketing Gold Mine
Superstar rookies-turned-pre-game models like Angel Reese and Cameron Brink have transformed the league’s tunnel walk into the hottest runway in town, with brands like Balmain, Prada and Versace clamouring to cash in on the league’s newfound fashion appeal.
Are Signature Sneakers Still Relevant?
After years of stagnation, the market for signature shoes from basketball stars is heating up again, boosted by a new generation of athletes and fresh challenges to Nike’s dominance from a resurgent Adidas and a host of Chinese brands like Anta and Li-Ning.
Are Signature Sneakers Still Relevant?
After years of stagnation, the market for signature shoes from basketball stars is heating up again, boosted by a new generation of athletes and fresh challenges to Nike’s dominance from a resurgent Adidas and a host of Chinese brands like Anta and Li-Ning.
The Rise of Sportswear’s Challenger Brands, in Four Charts
Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.
The Rise of Sportswear’s Challenger Brands, in Four Charts
Nike and Adidas still dwarf the competition in the sportswear category. But a new report shows how their market share is being rapidly eaten away by a collective of newer brands, from On and Hoka to Arc’teryx and Salomon.
Why Women’s Basketball Stars Are Finally Getting Big Sneaker Deals
Nike’s upcoming launch with WNBA star A’ja Wilson is the latest in a wave of sponsorship and endorsement deals capitalising on the growing popularity of the sport.
Why Women’s Basketball Stars Are Finally Getting Big Sneaker Deals
Nike’s upcoming launch with WNBA star A’ja Wilson is the latest in a wave of sponsorship and endorsement deals capitalising on the growing popularity of the sport.
Indie Brands Are Making This Fashion’s Biggest Olympics Ever
Canada, France and Ireland are among the countries working with home-grown fashion talent to create uniforms for their teams at this summer’s Olympic Games. For these small labels, it’s an unprecedented opportunity to capitalise on one of sports’ largest events.
Indie Brands Are Making This Fashion’s Biggest Olympics Ever
Canada, France and Ireland are among the countries working with home-grown fashion talent to create uniforms for their teams at this summer’s Olympic Games. For these small labels, it’s an unprecedented opportunity to capitalise on one of sports’ largest events.
Why Padel Is Luxury’s New Favourite Sport
Brands from Valentino to Prada and start-ups like Pulco Studios are vying to cash in on the racket sport’s aspirational aesthetic and affluent fanbase.
Why Padel Is Luxury’s New Favourite Sport
Brands from Valentino to Prada and start-ups like Pulco Studios are vying to cash in on the racket sport’s aspirational aesthetic and affluent fanbase.
Sneaker Brand On to Launch New Line With FKA Twigs
The British musician will collaborate with the Swiss brand on a collection of training apparel, and will serve as the face of their first collection to be released in August.
Sneaker Brand On to Launch New Line With FKA Twigs
The British musician will collaborate with the Swiss brand on a collection of training apparel, and will serve as the face of their first collection to be released in August.
The Best Athletic Shoes for Women Were Designed for Men. Until Now.
Fast-growing start-ups like Hettas, Saysh and Moolah Kicks created sneakers designed specifically for active women. The sportswear giants are watching closely.
The Best Athletic Shoes for Women Were Designed for Men. Until Now.
Fast-growing start-ups like Hettas, Saysh and Moolah Kicks created sneakers designed specifically for active women. The sportswear giants are watching closely.
Pressure Eases on Nike, But Problems Remain
The sportswear giant posted flat sales in its latest quarterly report, beating Wall Street expectations. To fully recover, the business must demonstrate greater product innovation, analysts say.
Pressure Eases on Nike, But Problems Remain
The sportswear giant posted flat sales in its latest quarterly report, beating Wall Street expectations. To fully recover, the business must demonstrate greater product innovation, analysts say.
Does Under Armour Need Kevin Plank?
When the American sportswear retailer announced the return of its controversial founder as CEO Wednesday, investors were perplexed. BoF unpacks why Plank may be back — and the challenges that lie ahead in his bid to transform its fortunes.
Does Under Armour Need Kevin Plank?
When the American sportswear retailer announced the return of its controversial founder as CEO Wednesday, investors were perplexed. BoF unpacks why Plank may be back — and the challenges that lie ahead in his bid to transform its fortunes.
Nike’s Latest Sports Headache, Explained
FC Barcelona may take its on-field kit and fan merchandise in-house after falling out with Nike. Football industry executives and rival sportswear brands will be watching its next moves closely.
Nike’s Latest Sports Headache, Explained
FC Barcelona may take its on-field kit and fan merchandise in-house after falling out with Nike. Football industry executives and rival sportswear brands will be watching its next moves closely.
Highsnobiety’s New Store That Isn’t a Store
At least not in the traditional sense. A soon-to-launch Berlin flagship will sell stuff, but it’s brand partnerships that are expected to make the company’s latest retail experiment work.
Highsnobiety’s New Store That Isn’t a Store
At least not in the traditional sense. A soon-to-launch Berlin flagship will sell stuff, but it’s brand partnerships that are expected to make the company’s latest retail experiment work.
THE NEWS IN BRIEF
Nike’s Latest SEC Filing Revives Converse Sale Speculation
In a document filed with the Securities and Exchange Commission, the company’s management has approved a plan for organisational changes expected to cost the brand nearly $300 million. One analyst posited the target could be its struggling subsidiary.
Asics Buys Marathon Registration Platforms to Boost Running-Shoe Sales
The Japanese sportswear brand is accelerating global expansion by acquiring race-registration platforms to deepen engagement with runners.
Adidas Profit Forecast Disappoints on Tariffs, Currency Swings
The sportswear brand’s outlook fell short of expectations as US tariffs and adverse currency movements weighed on earnings, dampening investor confidence.
Sportswear Brand On Sees Possible Boost From Lower US Tariff Rate
The Swiss sportswear brand forecast at least 23 percent sales growth in 2026 and an increase in its annual profit margin.
Puma CEO Cites $260 Hyrox Sneaker as Early Step in Turnaround
Chief executive Arthur Hoeld said Puma is counting on training, football, running and ‘sportstyle’ categories to generate profitable growth and buzz.
Puma Forecasts Another Year of Losses, Scraps Dividend
Puma warned 2026 will be a transition year as it liquidates excess inventories, revamps marketing and develops new products to position itself for a turnaround.
Lululemon Faces Second See-Through Leggings Issue in Less Than a Month
A new pair of leggings is being called out for being see-through when wearers bend or squat, adding to the activewear maker’s challenges.