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Retail

Analysis and advice from the front lines of the retail transformation.

How to Choose a Resale Partner

Secondhand sales are booming, but few retailers go it alone. Here’s what brands should consider when selecting a resale partner.

How to Choose a Resale Partner

Secondhand sales are booming, but few retailers go it alone. Here’s what brands should consider when selecting a resale partner.


BoF Insights | In the Age of BeReal, Gen-Z Says It’s Acceptable to Buy Fake Fashion

BoF’s data and analysis think tank, BoF Insights, reveals that Gen-Z consumers are getting comfortable with buying luxury dupes.

BoF Insights | In the Age of BeReal, Gen-Z Says It’s Acceptable to Buy Fake Fashion

BoF’s data and analysis think tank, BoF Insights, reveals that Gen-Z consumers are getting comfortable with buying luxury dupes.


How Brands and Retailers Are Shaping the Resale Experience

Discover best practices on how fashion companies can effectively enter or elevate their presence in the fashion resale space, with key insights from branded recommerce solutions company Trove’s inaugural report, ‘Brand Resale Index 2023,’ and BoF’s own content.

How Brands and Retailers Are Shaping the Resale Experience

Discover best practices on how fashion companies can effectively enter or elevate their presence in the fashion resale space, with key insights from branded recommerce solutions company Trove’s inaugural report, ‘Brand Resale Index 2023,’ and BoF’s own content.


The Bifurcation of Fashion Is Back With a Vengeance

A cooldown in consumer spending hasn’t slowed momentum at luxury labels, fast fashion or off-price retailers. It’s brands stuck in the middle that are paying the price.

The Bifurcation of Fashion Is Back With a Vengeance

A cooldown in consumer spending hasn’t slowed momentum at luxury labels, fast fashion or off-price retailers. It’s brands stuck in the middle that are paying the price.


Shein, Temu in Fierce Fight Over US Market for $10 Dresses

The battle between the fast fashion retailers is playing out not only on social media but also in a US court.

Shein, Temu in Fierce Fight Over US Market for $10 Dresses

The battle between the fast fashion retailers is playing out not only on social media but also in a US court.


Connecting With Consumers in Today’s Rapidly Shifting Market

At Coterie in New York this February, executives from showcasing brands Faherty, HNST, Deepa Gurnani and Lelet NY joined BoF on stage to discuss how they connect with their communities, sharing insights with Coterie’s audience of upcoming and sought-after designers, buyers and retailers as part of the event’s educational programming.

Connecting With Consumers in Today’s Rapidly Shifting Market

At Coterie in New York this February, executives from showcasing brands Faherty, HNST, Deepa Gurnani and Lelet NY joined BoF on stage to discuss how they connect with their communities, sharing insights with Coterie’s audience of upcoming and sought-after designers, buyers and retailers as part of the event’s educational programming.


Op Ed | Does Anyone Care Who Designs J.Crew? The Answer Is Complicated

J.Crew has been burned by relying too heavily on a creative who courted fashion insiders. But then, it has also been burned by not having a creative who courted fashion insiders. Has the brand finally found a happy medium?

Op Ed | Does Anyone Care Who Designs J.Crew? The Answer Is Complicated

J.Crew has been burned by relying too heavily on a creative who courted fashion insiders. But then, it has also been burned by not having a creative who courted fashion insiders. Has the brand finally found a happy medium?


The Brooklyn Circus Moves Beyond Brooklyn

Buoyed by recent collaborations with classic American brands, the cult menswear label is finding new audiences and setting sail beyond its home turf.

The Brooklyn Circus Moves Beyond Brooklyn

Buoyed by recent collaborations with classic American brands, the cult menswear label is finding new audiences and setting sail beyond its home turf.


What’s Adidas Going to Do With All Those Yeezys?

New CEO Bjorn Gulden will face questions about the doomed collaboration when the company reports earnings this week. That, plus what else to watch for in the coming days.

What’s Adidas Going to Do With All Those Yeezys?

New CEO Bjorn Gulden will face questions about the doomed collaboration when the company reports earnings this week. That, plus what else to watch for in the coming days.


Parade Inks Target Partnership

The direct-to-consumer underwear brand is now sold in 400 of the chain’s big-box stores nationwide — its second wholesale deal after Urban Outfitters.

Parade Inks Target Partnership

The direct-to-consumer underwear brand is now sold in 400 of the chain’s big-box stores nationwide — its second wholesale deal after Urban Outfitters.


Are Americans Still Shopping?

Earnings from a host of mall brands will offer a clear picture of the strength of US retail sales. That, plus what else to watch for this week.

Are Americans Still Shopping?

Earnings from a host of mall brands will offer a clear picture of the strength of US retail sales. That, plus what else to watch for this week.


Tech Firms Keep Laying Off Workers. Is Fashion Next?

While job losses aren’t happening at the same pace as in Silicon Valley, retailers facing slowing demand and rising operating costs are starting to make cuts.

Tech Firms Keep Laying Off Workers. Is Fashion Next?

While job losses aren’t happening at the same pace as in Silicon Valley, retailers facing slowing demand and rising operating costs are starting to make cuts.