Skip to main content

Retail

Analysis and advice from the front lines of the retail transformation.

Inside The RealReal’s Big Reset

The luxury resale platform’s CEO John Korryl spoke with BoF exclusively about new revenue streams, consignment updates and other ways of reaching profitability after a decade of losses.

Inside The RealReal’s Big Reset

The luxury resale platform’s CEO John Korryl spoke with BoF exclusively about new revenue streams, consignment updates and other ways of reaching profitability after a decade of losses.


Masterclass | The Complete Guide to Managing Markdowns

Understand when retailers should implement markdowns, how to change consumer perceptions around discounts and more.

Masterclass | The Complete Guide to Managing Markdowns

Understand when retailers should implement markdowns, how to change consumer perceptions around discounts and more.


Case Study | The Complete Guide to Managing Markdowns

Offloading excess merchandise has never been more complex and critical for every brand and retailer, regardless of their size or category. BoF examines the best practices along every stage of the process, from planning to liquidation.

Case Study | The Complete Guide to Managing Markdowns

Offloading excess merchandise has never been more complex and critical for every brand and retailer, regardless of their size or category. BoF examines the best practices along every stage of the process, from planning to liquidation.


Why Telfar’s New Pricing Model Matters

For its latest apparel collection, the brand will cap prices on items the faster they sell. The idea is to make fashion more accessible — and future inventory easier to plan.

Why Telfar’s New Pricing Model Matters

For its latest apparel collection, the brand will cap prices on items the faster they sell. The idea is to make fashion more accessible — and future inventory easier to plan.


Invisible Collection on the Future of Interior Design in Fashion Retail

Vying for attention from increasingly sophisticated consumers impacted by the downturn, fashion brands and retailers need to deliver exceptional in-store experiences. To discover how store interior design is innovating to increase sales and community engagement, BoF sits down with Invisible Collection co-founder Isabelle Dubern-Mallevays.

Invisible Collection on the Future of Interior Design in Fashion Retail

Vying for attention from increasingly sophisticated consumers impacted by the downturn, fashion brands and retailers need to deliver exceptional in-store experiences. To discover how store interior design is innovating to increase sales and community engagement, BoF sits down with Invisible Collection co-founder Isabelle Dubern-Mallevays.


Vans Knows You’re Sick of Their Shoes

For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?

Vans Knows You’re Sick of Their Shoes

For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?


How In-Store Fragrances Positively Impact Brand Value

BoF sits down with Lorenzo Cotti, CEO and founder of Integra Fragrances, to discover how olfactory strategies can increase brand equity and drive sales revenue while responding to growing consumer concern over air-quality.

How In-Store Fragrances Positively Impact Brand Value

BoF sits down with Lorenzo Cotti, CEO and founder of Integra Fragrances, to discover how olfactory strategies can increase brand equity and drive sales revenue while responding to growing consumer concern over air-quality.


Temu’s Ambitions Are Bigger Than Beating Shein

With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.

Temu’s Ambitions Are Bigger Than Beating Shein

With a Super Bowl ad and a social marketing blitz, the Chinese-owned e-commerce platform has quickly built a big fast fashion business in the US. Analysts say its business model points to eventually competing against Amazon and TikTok.


The Sneaker Market’s Winners and Losers

Nike and On report results this week, and will likely take a more upbeat view of the sneaker market than their rivals. That, plus what else to watch for this week.

The Sneaker Market’s Winners and Losers

Nike and On report results this week, and will likely take a more upbeat view of the sneaker market than their rivals. That, plus what else to watch for this week.


What the Collapse of Silicon Valley Bank Means for Fashion

Start-ups that banked with the failed lender still have their money after regulators stepped in, but the crisis will change how brands approach their finances going forward.

What the Collapse of Silicon Valley Bank Means for Fashion

Start-ups that banked with the failed lender still have their money after regulators stepped in, but the crisis will change how brands approach their finances going forward.


Mango Plans US Expansion After China Retreat

Mango is returning to the United States — after two previous attempts failed — offering higher-priced clothes meant for special occasions and parties. It will target states where online sales are already strong.

Mango Plans US Expansion After China Retreat

Mango is returning to the United States — after two previous attempts failed — offering higher-priced clothes meant for special occasions and parties. It will target states where online sales are already strong.


How to Choose a Resale Partner

Secondhand sales are booming, but few retailers go it alone. Here’s what brands should consider when selecting a resale partner.

How to Choose a Resale Partner

Secondhand sales are booming, but few retailers go it alone. Here’s what brands should consider when selecting a resale partner.