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Retail

Analysis and advice from the front lines of the retail transformation.

Victoria’s Secret Is Rebooting Its Scandal-Plagued Fashion Show as Movie

Victoria’s Secret & Co. will bring its fashion show back as a feature-length film this fall after a four-year hiatus, showcasing artists and designers from around the world.

Victoria’s Secret Is Rebooting Its Scandal-Plagued Fashion Show as Movie

Victoria’s Secret & Co. will bring its fashion show back as a feature-length film this fall after a four-year hiatus, showcasing artists and designers from around the world.


How Aurora James Launched the 15% Pledge — Book Excerpt

An excerpt from ‘Wildflower: A Memoir,’ the story of how fashion designer Aurora James pushed American retailers to embrace Black-owned brands.

How Aurora James Launched the 15% Pledge — Book Excerpt

An excerpt from ‘Wildflower: A Memoir,’ the story of how fashion designer Aurora James pushed American retailers to embrace Black-owned brands.


Lessons From LA’s Hottest Retail Destinations

Lessons From LA’s Hottest Retail Destinations

Lessons From LA’s Hottest Retail Destinations

Lessons From LA’s Hottest Retail Destinations


China Turnaround Challenge Dwarfs Adidas’ Yeezy Debacle

The brand has begun its turnaround strategy led by China market head Adrian Siu, focussing on ‘hyperlocalisation’.

China Turnaround Challenge Dwarfs Adidas’ Yeezy Debacle

The brand has begun its turnaround strategy led by China market head Adrian Siu, focussing on ‘hyperlocalisation’.


Veronica Beard Is a Hit in the US. Will Its Formula Work Globally Too?

The contemporary label is on track to hit nearly $300 million in sales this year. Up next are stores and new wholesale accounts in Asia, Europe and the Middle East.

Veronica Beard Is a Hit in the US. Will Its Formula Work Globally Too?

The contemporary label is on track to hit nearly $300 million in sales this year. Up next are stores and new wholesale accounts in Asia, Europe and the Middle East.


Francesca’s Acquires Loungewear Brand Richer Poorer

American boutique chain Francesca’s has acquired Richer Poorer, a 13-year-old basics and loungewear brand, the companies told BoF Monday.

Francesca’s Acquires Loungewear Brand Richer Poorer

American boutique chain Francesca’s has acquired Richer Poorer, a 13-year-old basics and loungewear brand, the companies told BoF Monday.


Authentic Brands Group Acquires Vince IP

The licensing group — which also owns Brooks Brothers and Juicy Couture, among others — will have a majority stake in a new Vince entity, with will license the brand back to Vince to operate its existing wholesale, retail and online business.

Authentic Brands Group Acquires Vince IP

The licensing group — which also owns Brooks Brothers and Juicy Couture, among others — will have a majority stake in a new Vince entity, with will license the brand back to Vince to operate its existing wholesale, retail and online business.


Why Fashion Can’t Kick Its Cowboy Obsession

From Coachella to Paramount’s hit TV show Yellowstone, the Western look has become ubiquitous in mainstream culture. The trend, stakeholders say, was driven by the pandemic and shifting political views.

Why Fashion Can’t Kick Its Cowboy Obsession

From Coachella to Paramount’s hit TV show Yellowstone, the Western look has become ubiquitous in mainstream culture. The trend, stakeholders say, was driven by the pandemic and shifting political views.


Pangaia to Cut up to a Third of Jobs in Swiss Move

The brand will cut as many as 50 jobs as it moves its headquarters from London to Switzerland.

Pangaia to Cut up to a Third of Jobs in Swiss Move

The brand will cut as many as 50 jobs as it moves its headquarters from London to Switzerland.


BoF LIVE | The Evolving Art of Luxury Experiential Retail

A panel of experts discuss how luxury retailers can use digital integration, environmental standards and inclusive luxury to best cater to their customers.

BoF LIVE | The Evolving Art of Luxury Experiential Retail

A panel of experts discuss how luxury retailers can use digital integration, environmental standards and inclusive luxury to best cater to their customers.


Universal Standard Acquires Plus-Size Workwear Brand Henning

The label founded by Lauren Chan will fold into the larger direct-to-consumer retailer and Chan will join the company as head of brand partnerships.

Universal Standard Acquires Plus-Size Workwear Brand Henning

The label founded by Lauren Chan will fold into the larger direct-to-consumer retailer and Chan will join the company as head of brand partnerships.


How to Manage Cash in a Downturn

In an uncertain economy, brands must be as efficient as possible, protecting margins by eliminating non-essential costs, reducing SKUs and negotiating with suppliers.

How to Manage Cash in a Downturn

In an uncertain economy, brands must be as efficient as possible, protecting margins by eliminating non-essential costs, reducing SKUs and negotiating with suppliers.