Macy’s CEO Points to E-Shaped Economy, Signalling Consumer Shift
The mention of a forked economy by the head of America’s largest department store signals a heightened wariness that middle-income Americans will continue to spend at the same pace.
Retail
Analysis and advice from the front lines of the retail transformation.
What Happens When Designers Team Up With Shein
The company, which has come under fire for allegedly ripping off emerging designers’ work, has partnered with thousands of creatives through its SheinX programme. BoF spoke with participants about what it’s really like to work with the fast-fashion giant.
What Happens When Designers Team Up With Shein
The company, which has come under fire for allegedly ripping off emerging designers’ work, has partnered with thousands of creatives through its SheinX programme. BoF spoke with participants about what it’s really like to work with the fast-fashion giant.
Shopping Events Are Back. Here’s How to Make the Most of Them
As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.
Shopping Events Are Back. Here’s How to Make the Most of Them
As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.
Lululemon Beats Expectations, Raises Full-Year Outlook
The activewear brand’s revenue rose 24 percent year-over-year to $2 billion, reflecting growth driven by China, a successful loyalty programme and new categories
Lululemon Beats Expectations, Raises Full-Year Outlook
The activewear brand’s revenue rose 24 percent year-over-year to $2 billion, reflecting growth driven by China, a successful loyalty programme and new categories
How Brands Can Choose the Right In-Store Technology
In a post-Covid retail landscape where consumers are seduced by the convenience of e-commerce, brands are introducing technology in store in an attempt to replicate that ease.
How Brands Can Choose the Right In-Store Technology
In a post-Covid retail landscape where consumers are seduced by the convenience of e-commerce, brands are introducing technology in store in an attempt to replicate that ease.
Will the Debt Ceiling Fight Crash Retail’s Party?
A potential US debt default threatens to spoil a surprisingly strong run by major retailers, which are seeing resilient consumer spending.
Will the Debt Ceiling Fight Crash Retail’s Party?
A potential US debt default threatens to spoil a surprisingly strong run by major retailers, which are seeing resilient consumer spending.
When It Comes to Fashion, M&S Is on the Right Wavelength
Reliable sizing, sweet-spot pricing and contemporary – but not faddish – styles are helping high street retailer stand out.
When It Comes to Fashion, M&S Is on the Right Wavelength
Reliable sizing, sweet-spot pricing and contemporary – but not faddish – styles are helping high street retailer stand out.
What Shein’s Lower Valuation Means for the Future of Fast Fashion
The fast fashion retailer reportedly raised funding this week at a lower valuation. But the e-commerce giant remains immensely popular — and may have some more tricks up its sleeves.
What Shein’s Lower Valuation Means for the Future of Fast Fashion
The fast fashion retailer reportedly raised funding this week at a lower valuation. But the e-commerce giant remains immensely popular — and may have some more tricks up its sleeves.
Report: Shein Raises $2 Billion at a Lower Valuation
The latest funding round for the Chinese fast fashion behemoth values the company at $66 billion.
Report: Shein Raises $2 Billion at a Lower Valuation
The latest funding round for the Chinese fast fashion behemoth values the company at $66 billion.
How to Launch Handbags
Increasingly expensive luxury handbags have made room for the contemporary market to grow. Brands that go into the category with a tight assortment and a strong aesthetic are best positioned for success.
How to Launch Handbags
Increasingly expensive luxury handbags have made room for the contemporary market to grow. Brands that go into the category with a tight assortment and a strong aesthetic are best positioned for success.
H&M’s Mugler Collaboration Has People Queueing Around the Block
It is one of the few things apart from Christmas sales to guarantee overnight queues on the high street, and H&M’s latest designer collaboration — this time with luxury French fashion house Mugler — had people lined up around the block.
H&M’s Mugler Collaboration Has People Queueing Around the Block
It is one of the few things apart from Christmas sales to guarantee overnight queues on the high street, and H&M’s latest designer collaboration — this time with luxury French fashion house Mugler — had people lined up around the block.
DVF Launches Secondhand With ‘ReWrap’
Designer Diane Von Furstenberg’s namesake brand is the latest to join the resale market. Its spin on the category includes a “Missed Connections” tab for hard-to-find pieces.
DVF Launches Secondhand With ‘ReWrap’
Designer Diane Von Furstenberg’s namesake brand is the latest to join the resale market. Its spin on the category includes a “Missed Connections” tab for hard-to-find pieces.
Why Some Designers Are Creating Their Own Dupes
Luxury brands used to hold their fast-fashion collaborations at arm’s length, but changing consumer attitudes and new financial incentives are changing the high-low game.
Why Some Designers Are Creating Their Own Dupes
Luxury brands used to hold their fast-fashion collaborations at arm’s length, but changing consumer attitudes and new financial incentives are changing the high-low game.
THE NEWS IN BRIEF
France’s Bid to Suspend Shein’s Marketplace Rejected by Appeals Court
The decision from Paris’ Court of Appeal marked a win for the fast-fashion giant after a scandal over sex dolls resembling children for sale on its site.
Macy’s Issues ‘Prudent’ 2026 Guidance on Geopolitical Risks
The retailer issued a cautious full-year forecast for sales and profit despite strong performance at Bloomingdale’s, which has benefited from shoppers seeking alternatives to struggling rival Saks Global.
Spandex Maker Lycra Files for Bankruptcy After Years of Stress
The company has been hampered with disruptions to supply chains, elevated inflation, growing competition from low-cost manufacturers and trade tariffs.
US SEC Preparing to Eliminate Quarterly Reporting Requirement, WSJ Says
The proposal would give companies the option to share results twice a year.
Bondholders Approve Saks Global’s Five-Year Business Plan
Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.
Trump Signs Order to Combat Fraudulent ‘Made in America’ Labels, White House Says
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Zalando Forecasts 2026 Profit Jump Driven by AI Boost
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.