Zalando Forecasts 2026 Profit Jump Driven by AI Boost
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.
Retail
Analysis and advice from the front lines of the retail transformation.
How to Launch a Fashion Brand in 2026
A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.
How to Launch a Fashion Brand in 2026
A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.
What Happens When Heritage Craft Meets Global Ambition
From handmade beadwork to woven bags, small labels that create products via ancestral methods must constantly weigh how to scale without sacrificing integrity.
What Happens When Heritage Craft Meets Global Ambition
From handmade beadwork to woven bags, small labels that create products via ancestral methods must constantly weigh how to scale without sacrificing integrity.
How Brands Stand Out in AI Search
To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.
How Brands Stand Out in AI Search
To ensure their products are surfaced on platforms like ChatGPT, brands are turning to startups such as Profound, whose CEO James Cadwallader offers his view on what brands need to know in the BoF-McKinsey State of Fashion 2026.
How Community Became Fashion and Beauty’s Strongest Currency
Today’s most resonant brands don’t just sell — they listen, co-create and connect with their consumers. In partnership with GGP, BoF examines how authentic community building is redefining loyalty in fashion and beauty retail.
How Community Became Fashion and Beauty’s Strongest Currency
Today’s most resonant brands don’t just sell — they listen, co-create and connect with their consumers. In partnership with GGP, BoF examines how authentic community building is redefining loyalty in fashion and beauty retail.
This Week: Lululemon’s Low Expectations; A Potential Tariff Surprise
The athleisure giant has struggled this year, but there are bright spots. And the US Supreme Court may or may not issue its decision on Trump’s tariffs.
This Week: Lululemon’s Low Expectations; A Potential Tariff Surprise
The athleisure giant has struggled this year, but there are bright spots. And the US Supreme Court may or may not issue its decision on Trump’s tariffs.
How Centring Community Kickstarted Kotn’s Growth
After growing a post-pandemic cult following and making a shift towards community-first brand building, the independent Egyptian-Canadian brand is now expanding its global footprint.
How Centring Community Kickstarted Kotn’s Growth
After growing a post-pandemic cult following and making a shift towards community-first brand building, the independent Egyptian-Canadian brand is now expanding its global footprint.
How Staud Churns Out Hit After Hit
After a decade in business, Sarah Staudinger’s brand is profitable, on track to hit $250 million in annual sales, with an even split between ready-to-wear, shoes and accessories, wholesale and direct-to-consumer. She and co-founder George Augusto spoke to The Business of Fashion about how they did it — and what’s next.
How Staud Churns Out Hit After Hit
After a decade in business, Sarah Staudinger’s brand is profitable, on track to hit $250 million in annual sales, with an even split between ready-to-wear, shoes and accessories, wholesale and direct-to-consumer. She and co-founder George Augusto spoke to The Business of Fashion about how they did it — and what’s next.
Levi’s Answer to an Increasingly Complex World: Simplify
To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.
Levi’s Answer to an Increasingly Complex World: Simplify
To weather tariffs and macroeconomic uncertainty, CEO Michelle Gass reveals how the denim brand is streamlining its business and emphasising profitability in the BoF-McKinsey State of Fashion 2026.
Reinventing the Online Customer Journey in 2026
At BoF VOICES 2025, BoF and Amazon Fashion & Sports hosted a lunch for fashion business and creative leaders to discuss the future of discovery, loyalty and assisted shopping in e-commerce and beyond.
Reinventing the Online Customer Journey in 2026
At BoF VOICES 2025, BoF and Amazon Fashion & Sports hosted a lunch for fashion business and creative leaders to discuss the future of discovery, loyalty and assisted shopping in e-commerce and beyond.
Inside Toolio’s Vision for the Future of Retail Planning
Cloud-based merchandising platform Toolio provides fashion retailers with an AI-powered technology to optimise forecast planning and overcome excess inventory. BoF sits down with CEO Eytan Daniyalzade to learn more.
Inside Toolio’s Vision for the Future of Retail Planning
Cloud-based merchandising platform Toolio provides fashion retailers with an AI-powered technology to optimise forecast planning and overcome excess inventory. BoF sits down with CEO Eytan Daniyalzade to learn more.
How Brands Got Consumers to Shop on Black Friday
Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.
How Brands Got Consumers to Shop on Black Friday
Despite consumer sentiment reaching an all-time low ahead of retail’s biggest shopping event, brands managed to entice cash-strapped consumers with concentrated discounts, new product launches and an emphasis on storytelling.
Teen Retailers Win Over Black Friday’s In-Store Shoppers
Edikted, Brandy Melville and Kendra Scott were some of the busiest stores in the US on the official start to the holiday shopping season.
Teen Retailers Win Over Black Friday’s In-Store Shoppers
Edikted, Brandy Melville and Kendra Scott were some of the busiest stores in the US on the official start to the holiday shopping season.
THE NEWS IN BRIEF
Zara-Owner Inditex Shows Resilience With Strong Start to Its Year
The Spanish retailer registered robust sales growth at the start of its current fiscal year in the face of weakening consumer sentiment that’s hitting many of its peers.
Hugo Boss Profit, Sales Beat Estimates Amid Turnaround Effort
The German designer brand reported better-than-expected fourth-quarter results driven by its strategy to close stores and revamp its offerings.
Saks Global to Shut 15 More Stores as Part of Restructuring
The luxury retailer, which filed for bankruptcy earlier this year, will close more stores as it tries to cut losses and focus on more profitable, higher-end locations.
Gap Sales Miss Expectations After Old Navy, Athleta Fall Short
The brands Gap and Banana Republic beat comparable sales estimates.
Fashion Startup Founder Pleads Guilty in $300 Million Fraud
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
Victoria’s Secret Forecasts Its Best Year Since L Brands Split
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.
American Eagle Forecasts Sales Growth Above Estimates on Demand From Wealthy Shoppers
The retailer surpassed annual sales forecasts but expects a $60 million drag from import tariffs in the first half of 2026.