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Retail

Analysis and advice from the front lines of the retail transformation.

Shein’s Winding Path to an IPO

Rumours of a public listing have swirled around the e-commerce giant for years, but geopolitical tensions, a volatile stock market and scrutiny from US lawmakers keep postponing the event. Recent reports indicate an end is in sight, however.

Shein’s Winding Path to an IPO

Rumours of a public listing have swirled around the e-commerce giant for years, but geopolitical tensions, a volatile stock market and scrutiny from US lawmakers keep postponing the event. Recent reports indicate an end is in sight, however.


Birkenstock Owner Considers IPO at $6 Billion-Plus Value

The private equity firm L Catterton is considering strategic options for Birkenstock including an initial public offering, according to people familiar with the matter.

Birkenstock Owner Considers IPO at $6 Billion-Plus Value

The private equity firm L Catterton is considering strategic options for Birkenstock including an initial public offering, according to people familiar with the matter.


Report: Shein Files for US IPO

The fast fashion retailer denied a new report that it registered for an initial public offering in New York.

Report: Shein Files for US IPO

The fast fashion retailer denied a new report that it registered for an initial public offering in New York.


What H&M and Nike Can Tell Us About Fashion’s State of Play

Results from two of fashion’s biggest companies will offer clues about China’s recovery, sweeping changes in the fast fashion landscape and more. That, plus what else to watch for in the coming week.

What H&M and Nike Can Tell Us About Fashion’s State of Play

Results from two of fashion’s biggest companies will offer clues about China’s recovery, sweeping changes in the fast fashion landscape and more. That, plus what else to watch for in the coming week.


The Organised Retail Crime Phenomenon, Explained

Reports of large-scale theft rings are driving US lawmakers to explore tough-on-crime policies. Data on whether there is a crime wave paints a more ambiguous picture. BoF unpacks the murky situation.

The Organised Retail Crime Phenomenon, Explained

Reports of large-scale theft rings are driving US lawmakers to explore tough-on-crime policies. Data on whether there is a crime wave paints a more ambiguous picture. BoF unpacks the murky situation.


Shein Seeks to Expand Supply Chain Beyond China

Fast fashion giant Shein will strengthen its presence in Europe and Mexico, including selling more locally made products, in a bid to diversify its China-centric supply chain.

Shein Seeks to Expand Supply Chain Beyond China

Fast fashion giant Shein will strengthen its presence in Europe and Mexico, including selling more locally made products, in a bid to diversify its China-centric supply chain.


Shayne Oliver Exits Design Duties at Hood By Air, Forms New ‘Corporation’

The creative often credited with pioneering luxury streetwear has stepped away from design duties at the brand he founded. From his new base in Berlin, Oliver is now focused on a constellation of projects under the nascent Shayne Oliver Group.

Shayne Oliver Exits Design Duties at Hood By Air, Forms New ‘Corporation’

The creative often credited with pioneering luxury streetwear has stepped away from design duties at the brand he founded. From his new base in Berlin, Oliver is now focused on a constellation of projects under the nascent Shayne Oliver Group.


The Role of Retail in Brand Building Today

As consumers re-engage with physical retail globally, BoF hosted a thought-leadership panel to discuss best-in-class strategies for SMEs innovating their retail ecosystems to drive performance and build their brand, from consumer behaviour insights and events strategies to technological integration and omnichannel engagement.

The Role of Retail in Brand Building Today

As consumers re-engage with physical retail globally, BoF hosted a thought-leadership panel to discuss best-in-class strategies for SMEs innovating their retail ecosystems to drive performance and build their brand, from consumer behaviour insights and events strategies to technological integration and omnichannel engagement.


SuperSolid Studio to Launch Brand Incubator at Paris Fashion Week

The fashion consultancy raised a seed funding round led by Net-a-Porter founding investor Carmen Busquets to support emerging designers.

SuperSolid Studio to Launch Brand Incubator at Paris Fashion Week

The fashion consultancy raised a seed funding round led by Net-a-Porter founding investor Carmen Busquets to support emerging designers.


How to Fix Broken Brands

For storied but faded labels, reissuing archival styles with modern twists is the easy part. Long-term revival requires intensive internal reorganisation.

How to Fix Broken Brands

For storied but faded labels, reissuing archival styles with modern twists is the easy part. Long-term revival requires intensive internal reorganisation.


Revolve’s Latest Pop-Up Could Pave the Way For Its First Permanent Store

The online marketplace favoured by models and influencers has been a brick-and-mortar retail holdout, but its newest storefront could change that.

Revolve’s Latest Pop-Up Could Pave the Way For Its First Permanent Store

The online marketplace favoured by models and influencers has been a brick-and-mortar retail holdout, but its newest storefront could change that.


Victoria’s Secret Is Embracing Amazon. Should Others?

Retailers have long regarded the e-commerce behemoth as an existential threat, but it’s becoming increasingly difficult to ignore the benefits of selling on the platform — especially when a sales boost is badly needed.

Victoria’s Secret Is Embracing Amazon. Should Others?

Retailers have long regarded the e-commerce behemoth as an existential threat, but it’s becoming increasingly difficult to ignore the benefits of selling on the platform — especially when a sales boost is badly needed.