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Retail

Analysis and advice from the front lines of the retail transformation.

Amazon’s Playbook for Happy Holidays: Discounts, Same-Day Delivery and AI

Generative AI will be Amazon’s secret weapon this holiday season, leveraging data from its more than 160 million Prime subscribers to improve ad targeting and allowing merchants to produce promotions quickly.

Amazon’s Playbook for Happy Holidays: Discounts, Same-Day Delivery and AI

Generative AI will be Amazon’s secret weapon this holiday season, leveraging data from its more than 160 million Prime subscribers to improve ad targeting and allowing merchants to produce promotions quickly.


What Is VF Corp.’s Plan for Vans and Its Other Struggling Brands?

Activist investors are demanding big changes at the fashion conglomerate, which also owns The North Face, Supreme, Timberland and other brands. The company will have a chance to lay out its own vision when it releases earnings this week.

What Is VF Corp.’s Plan for Vans and Its Other Struggling Brands?

Activist investors are demanding big changes at the fashion conglomerate, which also owns The North Face, Supreme, Timberland and other brands. The company will have a chance to lay out its own vision when it releases earnings this week.


Why Activist Investors Have VF Corp. in Their Crosshairs

New contentious shareholders are seldom welcomed by their target companies, but analysts say the owner of Vans and Supreme should take heed of its latest activist investors, which are pushing the group to cut costs, sell off assets and pay down debt.

Why Activist Investors Have VF Corp. in Their Crosshairs

New contentious shareholders are seldom welcomed by their target companies, but analysts say the owner of Vans and Supreme should take heed of its latest activist investors, which are pushing the group to cut costs, sell off assets and pay down debt.


BoF Masterclass | Fashion’s New Playbook for Online Returns

Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Fashion’s New Playbook for Online Returns.”

BoF Masterclass | Fashion’s New Playbook for Online Returns

Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Fashion’s New Playbook for Online Returns.”


Farfetch’s Acquisition of Yoox Net-a-Porter Stake Gets EU Approval

The complex agreement would see the luxury marketplace eventually take control of its top competitor from current owner Richemont.

Farfetch’s Acquisition of Yoox Net-a-Porter Stake Gets EU Approval

The complex agreement would see the luxury marketplace eventually take control of its top competitor from current owner Richemont.


Case Study | Fashion’s New Playbook for Online Returns

The e-commerce boom may have cooled but online returns rates remain high, and the costs of processing them are more expensive than ever. BoF unpacks how retailers can reduce the costs of returns and protect profit margins, while improving customers’ shopping experience to generate higher sales.

Case Study | Fashion’s New Playbook for Online Returns

The e-commerce boom may have cooled but online returns rates remain high, and the costs of processing them are more expensive than ever. BoF unpacks how retailers can reduce the costs of returns and protect profit margins, while improving customers’ shopping experience to generate higher sales.


Farfetch: What Went Wrong?

The London-based luxury e-commerce giant, which has lost 97 percent of its market value in the last two years, has suffered from lack of focus, writes Imran Amed.

Farfetch: What Went Wrong?

The London-based luxury e-commerce giant, which has lost 97 percent of its market value in the last two years, has suffered from lack of focus, writes Imran Amed.


Manu Rios and Marc Forne Launch Fashion Label Carrer

Actor Manu Rios and his longtime stylist Marc Forne are teaming up to launch Carrer, an apparel and accessory brand of “reworked classics” (also its tagline) inspired by vintage fashion and streetwear.

Manu Rios and Marc Forne Launch Fashion Label Carrer

Actor Manu Rios and his longtime stylist Marc Forne are teaming up to launch Carrer, an apparel and accessory brand of “reworked classics” (also its tagline) inspired by vintage fashion and streetwear.


Can Walmart Finally Crack Fashion?

The big-box retailer is revamping its apparel offering in a bid to become a style destination, a goal it’s tried — and failed — to hit multiple times before. But between a squeezed consumer and the rise of Gen-Z, this time is different, the company says.

Can Walmart Finally Crack Fashion?

The big-box retailer is revamping its apparel offering in a bid to become a style destination, a goal it’s tried — and failed — to hit multiple times before. But between a squeezed consumer and the rise of Gen-Z, this time is different, the company says.


The Week Ahead: The Big Verdict for Farfetch-YNAP and More

The industry will be keeping an eye on a key moment for Farfetch, plus Birkenstock’s trajectory, the return of LA Fashion Week and the escalating crisis in the Middle East. That, and what else to watch for in the coming days.

The Week Ahead: The Big Verdict for Farfetch-YNAP and More

The industry will be keeping an eye on a key moment for Farfetch, plus Birkenstock’s trajectory, the return of LA Fashion Week and the escalating crisis in the Middle East. That, and what else to watch for in the coming days.


Why Victoria’s Secret Is Bringing Sexy Back

A much-hyped image revamp has failed to win back customers. On Thursday, the company told investors about Plan B: spruce up stores, expand into new categories and bring back a bit of the old Victoria’s Secret. As one executive put it, “sexiness can be inclusive.”

Why Victoria’s Secret Is Bringing Sexy Back

A much-hyped image revamp has failed to win back customers. On Thursday, the company told investors about Plan B: spruce up stores, expand into new categories and bring back a bit of the old Victoria’s Secret. As one executive put it, “sexiness can be inclusive.”


Unpacking Birkenstock’s Underwhelming Public Debut

Shares of the L Catterton-owned sandal maker sank on their first day of trading, a bad sign for other brands that are thinking about going public.

Unpacking Birkenstock’s Underwhelming Public Debut

Shares of the L Catterton-owned sandal maker sank on their first day of trading, a bad sign for other brands that are thinking about going public.