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Retail

Analysis and advice from the front lines of the retail transformation.

Nike, Lululemon and Activewear’s Innovation Problem

The category’s biggest brands by market capitalisation report results this week, and will need to show they have a plan to fend off fast-growing competition.

Nike, Lululemon and Activewear’s Innovation Problem

The category’s biggest brands by market capitalisation report results this week, and will need to show they have a plan to fend off fast-growing competition.


How Zara Is Beating Shein

By investing in an elevated product and shopping experience, Spanish retailers Inditex and Mango are seeing tremendous growth despite fierce competition from the likes of Temu and a cash-strapped consumer.

How Zara Is Beating Shein

By investing in an elevated product and shopping experience, Spanish retailers Inditex and Mango are seeing tremendous growth despite fierce competition from the likes of Temu and a cash-strapped consumer.


Who Is the TikTok Shopper?

The ByteDance-owned app’s e-commerce play has been met with mixed response from users. Still, sales seem to keep ticking up.

Who Is the TikTok Shopper?

The ByteDance-owned app’s e-commerce play has been met with mixed response from users. Still, sales seem to keep ticking up.


Wall Street Loves The RealReal’s New Direction. Users Have Mixed Feelings

The fashion resale company finally became profitable last year, but it was at the cost of losing consignors who complain that reselling is no longer as lucrative as it once was on the platform.

Wall Street Loves The RealReal’s New Direction. Users Have Mixed Feelings

The fashion resale company finally became profitable last year, but it was at the cost of losing consignors who complain that reselling is no longer as lucrative as it once was on the platform.


At Eton Shirts, Innovating Formal Wear to Meet Evolving Consumer Demand

The Swedish luxury menswear brand is embracing the post-pandemic growth in the formal wear category, while optimising the consumer reach of their core line. BoF sits down with CEO David Thörewik to learn how Eton Shirts are innovating their strategy to drive global expansion.

At Eton Shirts, Innovating Formal Wear to Meet Evolving Consumer Demand

The Swedish luxury menswear brand is embracing the post-pandemic growth in the formal wear category, while optimising the consumer reach of their core line. BoF sits down with CEO David Thörewik to learn how Eton Shirts are innovating their strategy to drive global expansion.


Federer-Backed On Disappoints With Sales Forecast, Results

On expects sales to grow at least 30 percent this year to 2.25 billion Swiss francs ($2.56 billion) or more.

Federer-Backed On Disappoints With Sales Forecast, Results

On expects sales to grow at least 30 percent this year to 2.25 billion Swiss francs ($2.56 billion) or more.


The Cool-Girl Label Shaking Up Bridal

Danielle Frankel has garnered cult status in recent years with unconventional pieces that can be worn to the altar — and beyond.

The Cool-Girl Label Shaking Up Bridal

Danielle Frankel has garnered cult status in recent years with unconventional pieces that can be worn to the altar — and beyond.


Mmgnet Group’s Plans to Connect and Empower the Fashion Industry

Informa Markets Fashion has transitioned to Mmgnet Group and launched Mmgnet, its new parent brand, as the company innovates and expands its business model. Building on its heritage as a fashion industry connector, Mmgnet is an insights and inspiration resource for executives and stakeholders. BoF learns more from president Kelly Helfman and vice president of marketing, Teodora Nicolae.

Mmgnet Group’s Plans to Connect and Empower the Fashion Industry

Informa Markets Fashion has transitioned to Mmgnet Group and launched Mmgnet, its new parent brand, as the company innovates and expands its business model. Building on its heritage as a fashion industry connector, Mmgnet is an insights and inspiration resource for executives and stakeholders. BoF learns more from president Kelly Helfman and vice president of marketing, Teodora Nicolae.


Investors Push Zara Owner Inditex to Publish Full Supply Chain

Investors want Zara owner Inditex to follow rivals H&M and Primark in making its full list of suppliers public so they can better assess any supply chain risks.

Investors Push Zara Owner Inditex to Publish Full Supply Chain

Investors want Zara owner Inditex to follow rivals H&M and Primark in making its full list of suppliers public so they can better assess any supply chain risks.


Why Frasers Group Shuttered Matchesfashion

In the latest blow to the luxury e-commerce sector, the embattled Matches is closing down just over two months after being acquired by Frasers Group as relationships with brands have reportedly soured.

Why Frasers Group Shuttered Matchesfashion

In the latest blow to the luxury e-commerce sector, the embattled Matches is closing down just over two months after being acquired by Frasers Group as relationships with brands have reportedly soured.


How Shein’s US IPO Became Endangered by China Rift, Explained

Investors are watching to see if Shein can break through the impasse — and what it means for Chinese IPOs in the US if they fail.

How Shein’s US IPO Became Endangered by China Rift, Explained

Investors are watching to see if Shein can break through the impasse — and what it means for Chinese IPOs in the US if they fail.


How Jewellery Retailer Pandora Is Evolving and Elevating Its Brand

A four-part strategy is ushering in a new phase of growth at global jewellery brand Pandora. Its chief marketing officer, Mary Carmen Gasco-Buisson, discusses the investments made across product design and brand marketing to capture the attention of new consumers.

How Jewellery Retailer Pandora Is Evolving and Elevating Its Brand

A four-part strategy is ushering in a new phase of growth at global jewellery brand Pandora. Its chief marketing officer, Mary Carmen Gasco-Buisson, discusses the investments made across product design and brand marketing to capture the attention of new consumers.