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Retail

Analysis and advice from the front lines of the retail transformation.

Apple CEO’s Other Job: Helping Turn Nike Around

Apple chief Tim Cook, the longest-tenured member of Nike’s board of directors, is helping guide co-founder Phil Knight and executive chairman Mark Parker through one of the sportswear giant’s toughest years ever.

Apple CEO’s Other Job: Helping Turn Nike Around

Apple chief Tim Cook, the longest-tenured member of Nike’s board of directors, is helping guide co-founder Phil Knight and executive chairman Mark Parker through one of the sportswear giant’s toughest years ever.


Bloomingdale’s CEO on the Future of American Department Stores

To survive and even thrive, the ailing retail format doesn’t have to reinvent itself, according to Olivier Bron. Bringing his international experience to parent company Macy’s Inc., the new chief executive wants to give customers a more exciting experience and be a better partner to brand vendors.

Bloomingdale’s CEO on the Future of American Department Stores

To survive and even thrive, the ailing retail format doesn’t have to reinvent itself, according to Olivier Bron. Bringing his international experience to parent company Macy’s Inc., the new chief executive wants to give customers a more exciting experience and be a better partner to brand vendors.


What Victoria’s Secret’s Blast from the Past Says About Its Future

Response to the lingerie giant’s fashion show Tuesday night has been mostly positive, but its new CEO Hillary Super has her work cut out in order to steer the company toward growth again.

What Victoria’s Secret’s Blast from the Past Says About Its Future

Response to the lingerie giant’s fashion show Tuesday night has been mostly positive, but its new CEO Hillary Super has her work cut out in order to steer the company toward growth again.


How Mytheresa Can Make Its YNAP Deal Work

The German e-tailer’s deal to acquire the London-based luxury site, and become a global luxury e-commerce giant, is only as viable as its ability to make the whole enterprise profitable. BoF unpacks what it could take to get there.

How Mytheresa Can Make Its YNAP Deal Work

The German e-tailer’s deal to acquire the London-based luxury site, and become a global luxury e-commerce giant, is only as viable as its ability to make the whole enterprise profitable. BoF unpacks what it could take to get there.


Victoria’s Secret Returns to the Runway

Six years after its last fashion show, the beleaguered lingerie giant staged a comeback. It was as much a celebration of the brand’s past as it was a signal of where it’s going in the future.

Victoria’s Secret Returns to the Runway

Six years after its last fashion show, the beleaguered lingerie giant staged a comeback. It was as much a celebration of the brand’s past as it was a signal of where it’s going in the future.


Why Men’s Retail Is Booming in Manhattan

Young menswear and streetwear brands are opening stores across downtown Manhattan at a moment when young consumers are eager for in-person shopping, social-media marketing feels stale and menswear customers are looking for new options.

Why Men’s Retail Is Booming in Manhattan

Young menswear and streetwear brands are opening stores across downtown Manhattan at a moment when young consumers are eager for in-person shopping, social-media marketing feels stale and menswear customers are looking for new options.


How Zac Posen is Reenergising Gap Inc. | The BoF Podcast

BoF founder and editor in chief Imran Amed sits down with the newly-appointed creative director of Gap Inc. to explore how the latest chapter in his creative journey is changing the way he thinks about success and professional fulfilment.

How Zac Posen is Reenergising Gap Inc. | The BoF Podcast

BoF founder and editor in chief Imran Amed sits down with the newly-appointed creative director of Gap Inc. to explore how the latest chapter in his creative journey is changing the way he thinks about success and professional fulfilment.


How Brands Make the Most of Sample Sales

The role of sample sales is evolving from discreet inventory clearances to prominent marketing events, as brands leverage social media and enhanced experiences to engage a wider audience and generate sales.

How Brands Make the Most of Sample Sales

The role of sample sales is evolving from discreet inventory clearances to prominent marketing events, as brands leverage social media and enhanced experiences to engage a wider audience and generate sales.


BoF and Lyst Connect New York’s ‘Power Brand’ Community

Executives and creative leaders from brands including Marc Jacobs, Calvin Klein, Tory Burch, Tom Ford, J. Crew, Noah and Canada Goose, among others, joined BoF President, Nick Blunden, and Lyst CEO, Emma McFerran, for a dinner in New York City.

BoF and Lyst Connect New York’s ‘Power Brand’ Community

Executives and creative leaders from brands including Marc Jacobs, Calvin Klein, Tory Burch, Tom Ford, J. Crew, Noah and Canada Goose, among others, joined BoF President, Nick Blunden, and Lyst CEO, Emma McFerran, for a dinner in New York City.


The Glory Days of the Pop-Up Store Are Over. What’s Next?

Rising rents and low vacancy rates have made it prohibitively expensive for many emerging brands to open retail locations — even temporary ones. Scrappy companies have found creative, low-cost ways to reach their consumers, from hotel partnerships and trunk shows to activations on college campuses.

The Glory Days of the Pop-Up Store Are Over. What’s Next?

Rising rents and low vacancy rates have made it prohibitively expensive for many emerging brands to open retail locations — even temporary ones. Scrappy companies have found creative, low-cost ways to reach their consumers, from hotel partnerships and trunk shows to activations on college campuses.


Why Mytheresa Bought Yoox-Net-a-Porter

The merger between the luxury e-tailers has potentially far-reaching implications for the troubled sector.

Why Mytheresa Bought Yoox-Net-a-Porter

The merger between the luxury e-tailers has potentially far-reaching implications for the troubled sector.


Mytheresa Acquires Yoox Net-a-Porter From Richemont in Equity Deal

Under the terms of the transaction, Richemont will take a 33 percent stake in Mytheresa. The deal brings Richemont’s years-long slog to offload the troubled YNAP to a close.

Mytheresa Acquires Yoox Net-a-Porter From Richemont in Equity Deal

Under the terms of the transaction, Richemont will take a 33 percent stake in Mytheresa. The deal brings Richemont’s years-long slog to offload the troubled YNAP to a close.