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Retail

Analysis and advice from the front lines of the retail transformation.

Aritzia: Redefining Shopping One Store at a Time

Not so long ago, Aritzia was a little-known womenswear brand serving elevated workwear staples from a modest footprint of stores. CEO Jennifer Wong talks in The State of Fashion 2025 about how the retailer found itself in hypergrowth — and why excellence starts from within the company.

Aritzia: Redefining Shopping One Store at a Time

Not so long ago, Aritzia was a little-known womenswear brand serving elevated workwear staples from a modest footprint of stores. CEO Jennifer Wong talks in The State of Fashion 2025 about how the retailer found itself in hypergrowth — and why excellence starts from within the company.


The Live Shopping Boom Doesn’t Stop with TikTok

TikTok helped bolster the adoption of live shopping outside of China, but brands and experts say the concept will only get bigger in the US even amid uncertainty about the future of the ByteDance-owned app.

The Live Shopping Boom Doesn’t Stop with TikTok

TikTok helped bolster the adoption of live shopping outside of China, but brands and experts say the concept will only get bigger in the US even amid uncertainty about the future of the ByteDance-owned app.


At Cybex, Innovating Baby and Juvenile Gear for Next Generation Parents

As Millennials and older Gen-Z consumers embrace parenthood, their shopping preferences are extending into traditionally functional categories. BoF hears from CYBEX founder Martin Pos and its CEO Johannes Schlamminger on how the business is innovating baby gear to meet those demands.

At Cybex, Innovating Baby and Juvenile Gear for Next Generation Parents

As Millennials and older Gen-Z consumers embrace parenthood, their shopping preferences are extending into traditionally functional categories. BoF hears from CYBEX founder Martin Pos and its CEO Johannes Schlamminger on how the business is innovating baby gear to meet those demands.


Decoding Fashion and Retail Priorities With BoF and Shopify

Executives and technology leaders from luxury and fashion brands including Kering, Hermès, Gucci, Fendi, Nordstrom, Tapestry, Savage x Fenty, Versace and Value Retail, among others, joined BoF and Shopify for dinner in New York City.

Decoding Fashion and Retail Priorities With BoF and Shopify

Executives and technology leaders from luxury and fashion brands including Kering, Hermès, Gucci, Fendi, Nordstrom, Tapestry, Savage x Fenty, Versace and Value Retail, among others, joined BoF and Shopify for dinner in New York City.


How Retailers Are Investing in Their Sales Associates

Differentiating the in-store experience is key to reigniting demand for in-person shopping, according to the BoF-McKinsey State of Fashion 2025. Brands can achieve that by empowering their store associates to reach their full potential.

How Retailers Are Investing in Their Sales Associates

Differentiating the in-store experience is key to reigniting demand for in-person shopping, according to the BoF-McKinsey State of Fashion 2025. Brands can achieve that by empowering their store associates to reach their full potential.


De Minimis’: The Trade Perk Trump May End as China Tensions Rise, Explained

President Trump is considering changes to the US “de minimis” exemption on import tariffs, which has become controversial due to its role in trade imbalances and the rapid growth of Chinese e-commerce platforms.

De Minimis’: The Trade Perk Trump May End as China Tensions Rise, Explained

President Trump is considering changes to the US “de minimis” exemption on import tariffs, which has become controversial due to its role in trade imbalances and the rapid growth of Chinese e-commerce platforms.


Will Global Retail Giants’ Big Bet on American Consumers Pay Off?

Zara, Uniqlo, Mango and Primark and other European and Asian brands plan to open hundreds of stores in the US in the coming years. They’re hoping American consumers will keep spending — and that they’ll give new labels a try despite having plenty of options.

Will Global Retail Giants’ Big Bet on American Consumers Pay Off?

Zara, Uniqlo, Mango and Primark and other European and Asian brands plan to open hundreds of stores in the US in the coming years. They’re hoping American consumers will keep spending — and that they’ll give new labels a try despite having plenty of options.


The Future of Online Resale Is Offline

Fashionphile, Rebag and other secondhand e-commerce platforms are opening stores and partnering with multibrand retailers in a bid to reach new customers.

The Future of Online Resale Is Offline

Fashionphile, Rebag and other secondhand e-commerce platforms are opening stores and partnering with multibrand retailers in a bid to reach new customers.


The Evolving Art of Brand Collaborations | The Debrief

With consumers becoming savvier, brands must innovate their approach to partnerships to stand out in a crowded market. This week’s Debrief unpacks the state of collaborations, what makes them succeed or fail, and where they’re headed next.

The Evolving Art of Brand Collaborations | The Debrief

With consumers becoming savvier, brands must innovate their approach to partnerships to stand out in a crowded market. This week’s Debrief unpacks the state of collaborations, what makes them succeed or fail, and where they’re headed next.


TikTok’s Rivals Are Coming for Its E-Commerce Business

The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.

TikTok’s Rivals Are Coming for Its E-Commerce Business

The platform turned viral content into a major revenue driver. With a ban on the horizon, platforms like Instagram, YouTube, and WhatNot are hoping to replicate TikTok’s blend of shopping and entertainment.


After Viral ‘Wirkin,’ Walmart Inks Partnership With Luxury Reseller Rebag

Thousands of pre-owned Hermès, Chanel and Louis Vuitton accessories will be available for purchase on the retailer’s online marketplace.

After Viral ‘Wirkin,’ Walmart Inks Partnership With Luxury Reseller Rebag

Thousands of pre-owned Hermès, Chanel and Louis Vuitton accessories will be available for purchase on the retailer’s online marketplace.


The Evolution of Global Textile Sourcing in 2025

Ahead of Texworld NYC next week, the biannual trade event which sees global textile suppliers and manufacturers meet with buyers from across the fashion industry, BoF examines the key themes which the fair’s programming forecasts will shape 2025’s textile sourcing.

The Evolution of Global Textile Sourcing in 2025

Ahead of Texworld NYC next week, the biannual trade event which sees global textile suppliers and manufacturers meet with buyers from across the fashion industry, BoF examines the key themes which the fair’s programming forecasts will shape 2025’s textile sourcing.