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Retail

Analysis and advice from the front lines of the retail transformation.

Paloma Wool’s Next Chapter: From Digital Favourite to IRL Expansion

Paloma Lanna’s Spanish DTC brand Paloma Wool caught fire online by blending Mediterranean breeziness with downtown cool. Now, what started on Instagram is opening its first physical stores — in New York and Barcelona — and targeting $25 million in sales this year.

Paloma Wool’s Next Chapter: From Digital Favourite to IRL Expansion

Paloma Lanna’s Spanish DTC brand Paloma Wool caught fire online by blending Mediterranean breeziness with downtown cool. Now, what started on Instagram is opening its first physical stores — in New York and Barcelona — and targeting $25 million in sales this year.


H&M: Stuck in the Middle With You

Squeezed between low-priced Shein and Zara’s push upmarket, H&M is struggling to deliver on a turnaround, with first quarter earnings coming in below already muted expectations.

H&M: Stuck in the Middle With You

Squeezed between low-priced Shein and Zara’s push upmarket, H&M is struggling to deliver on a turnaround, with first quarter earnings coming in below already muted expectations.


How Men’s Dress Shirts Became Cool Again

Demand for the menswear classic has ballooned in the last year as a new generation of fashion-obsessed men pursue a more polished look. But the modern dress shirt isn't the stuffy office staple it used to be as brands find new ways to give it an update.

How Men’s Dress Shirts Became Cool Again

Demand for the menswear classic has ballooned in the last year as a new generation of fashion-obsessed men pursue a more polished look. But the modern dress shirt isn't the stuffy office staple it used to be as brands find new ways to give it an update.


At Serax, Championing Global Craftsmanship and Creative Collaboration

As consumers look to spend more on categories like home décor and invest in quality craftsmanship, Belgian homeware brand Serax is poised to capture consumer interest through a strategy anchored in collaboration with designers and responsible sourcing. BoF sits down with Serax’s chief marketing officer, Dries Stuer, to learn more.

At Serax, Championing Global Craftsmanship and Creative Collaboration

As consumers look to spend more on categories like home décor and invest in quality craftsmanship, Belgian homeware brand Serax is poised to capture consumer interest through a strategy anchored in collaboration with designers and responsible sourcing. BoF sits down with Serax’s chief marketing officer, Dries Stuer, to learn more.


Nike Dunk, Once the World’s Hottest Sneaker, Is Fading Away

Sales of the Nike Dunk are expected to drop 70 percent over two years as new CEO Elliott Hill scales classic sneakers back to make way for new designs. Hill seeks to remedy Nike’s inventory problem by renewing its longtime strategy of maintaining enough supply scarcity to boost popularity among consumers.

Nike Dunk, Once the World’s Hottest Sneaker, Is Fading Away

Sales of the Nike Dunk are expected to drop 70 percent over two years as new CEO Elliott Hill scales classic sneakers back to make way for new designs. Hill seeks to remedy Nike’s inventory problem by renewing its longtime strategy of maintaining enough supply scarcity to boost popularity among consumers.


Shopify Takes Steps To Pull In Billions From Passive Funds

Since announcing last week that the e-commerce company would transfer its US-listed shares to the marketplace, Shopify has risen 16 percent. Even after the company moves to Nasdaq, it will maintain a dual listing on the Toronto Stock Exchange.

Shopify Takes Steps To Pull In Billions From Passive Funds

Since announcing last week that the e-commerce company would transfer its US-listed shares to the marketplace, Shopify has risen 16 percent. Even after the company moves to Nasdaq, it will maintain a dual listing on the Toronto Stock Exchange.


Op-Ed | Target’s DEI Flip-Flop Came at a Price

Early data indicates Target and Walmart’s store traffic has declined since their DEI exit, while Costco’s has grown, signalling that we may be entering a new era of consumer boycotts.

Op-Ed | Target’s DEI Flip-Flop Came at a Price

Early data indicates Target and Walmart’s store traffic has declined since their DEI exit, while Costco’s has grown, signalling that we may be entering a new era of consumer boycotts.


This Week: Is H&M’s Turnaround Working?

The fast fashion retailer, which reports its first-quarter results Thursday, is aiming to return to growth after a marketing blitz starring Charli XCX.

This Week: Is H&M’s Turnaround Working?

The fast fashion retailer, which reports its first-quarter results Thursday, is aiming to return to growth after a marketing blitz starring Charli XCX.


Hudson’s Bay to Begin Liquidating Most Stores on Monday

An Ontario court approved the retailer’s proposal to liquidate most stores while trying to find restructuring solutions with creditors and landlords on Friday.

Hudson’s Bay to Begin Liquidating Most Stores on Monday

An Ontario court approved the retailer’s proposal to liquidate most stores while trying to find restructuring solutions with creditors and landlords on Friday.


Making Sense of This Week’s Big Fashion Bankruptcies

News of Forever 21 and Hudson’s Bay facing liquidation this week rang alarm bells for an industry already facing macroeconomic challenges this year. But their failures could have been avoided.

Making Sense of This Week’s Big Fashion Bankruptcies

News of Forever 21 and Hudson’s Bay facing liquidation this week rang alarm bells for an industry already facing macroeconomic challenges this year. But their failures could have been avoided.


Nike Comeback Bid Is Threatened by Inventory Reset, Tariffs

The activewear brand’s shares dropped almost 5 percent after CFO Matthew Friend said he expects fourth-quarter revenue to decline by more than analyst expectations in Nike’s third-quarter earnings call. Nike’s turnaround effort faces weak consumer spending and fallout from President Donald Trump’s escalating trade war.

Nike Comeback Bid Is Threatened by Inventory Reset, Tariffs

The activewear brand’s shares dropped almost 5 percent after CFO Matthew Friend said he expects fourth-quarter revenue to decline by more than analyst expectations in Nike’s third-quarter earnings call. Nike’s turnaround effort faces weak consumer spending and fallout from President Donald Trump’s escalating trade war.


The Increasingly Popular Solve to Fashion’s Wholesale Woes

A challenging wholesale environment is pushing more fashion brands to sell on marketplaces where they directly fulfil customers orders. But the model requires a higher level of collaboration between brands and retailers to make it a mutually beneficial investment.

The Increasingly Popular Solve to Fashion’s Wholesale Woes

A challenging wholesale environment is pushing more fashion brands to sell on marketplaces where they directly fulfil customers orders. But the model requires a higher level of collaboration between brands and retailers to make it a mutually beneficial investment.