Community is too often reduced to a buzzword, but when cultivated correctly, it can be one of fashion’s most powerful means for engaging customers and building loyalty, particularly in times of economic uncertainty. This case study looks at examples of brands that have successfully created thriving fan communities and their approaches to creating lasting and rewarding relationships with their customers.
Community is too often reduced to a buzzword, but when cultivated correctly, it can be one of fashion’s most powerful means for engaging customers and building loyalty, particularly in times of economic uncertainty. This case study looks at examples of brands that have successfully created thriving fan communities and their approaches to creating lasting and rewarding relationships with their customers.
A busy stretch of economic data and earnings will offer a clearer picture of how Trump’s trade war is affecting the industry.
A busy stretch of economic data and earnings will offer a clearer picture of how Trump’s trade war is affecting the industry.
The viral Conner Ives-designed shirt has been worn by musician Troye Sivan and actor Pedro Pascal; its sales have raised £380,000 for Trans Lifeline with “that figure going up by the hour.”
The viral Conner Ives-designed shirt has been worn by musician Troye Sivan and actor Pedro Pascal; its sales have raised £380,000 for Trans Lifeline with “that figure going up by the hour.”
Hudson’s Bay Co. ULC previously planned to save six of its 96 stores from liquidation — but those six locations, including its flagship store, are now also being wound up.
Hudson’s Bay Co. ULC previously planned to save six of its 96 stores from liquidation — but those six locations, including its flagship store, are now also being wound up.
International visits to the US are falling fast due to tariffs and growing tensions between America and the rest of the world. The silver lining for retailers: they’ve been down this road before.
International visits to the US are falling fast due to tariffs and growing tensions between America and the rest of the world. The silver lining for retailers: they’ve been down this road before.
As the de minimis loophole is set to close in the US, the fate of fast-fashion purveyors Shein and Temu, who announced price increases effective today, hangs in the balance.
As the de minimis loophole is set to close in the US, the fate of fast-fashion purveyors Shein and Temu, who announced price increases effective today, hangs in the balance.
The UK fashion retailer said it had already signed deals with retail partners and was seeking more, with no current plans for a standalone location.
The UK fashion retailer said it had already signed deals with retail partners and was seeking more, with no current plans for a standalone location.
The company’s new supershoe for elite runners, the Adizero Adios Pro Evo 2, has arrived, and with a revamped running portfolio, Adidas aims to get more casual runners in its sneakers, too.
The company’s new supershoe for elite runners, the Adizero Adios Pro Evo 2, has arrived, and with a revamped running portfolio, Adidas aims to get more casual runners in its sneakers, too.
Several vendors are alleging the fast-fashion brand’s US operator requested heavy discounts on orders and took delivery of shipments shortly before filing for bankruptcy without disclosing its plans to reorganise.
Several vendors are alleging the fast-fashion brand’s US operator requested heavy discounts on orders and took delivery of shipments shortly before filing for bankruptcy without disclosing its plans to reorganise.
For years, brands have used Mexico as a cheap storage location for goods destined for sale in the US market. Now, new tariffs have spurred an exodus, with companies rushing to shift warehousing onto American soil.
For years, brands have used Mexico as a cheap storage location for goods destined for sale in the US market. Now, new tariffs have spurred an exodus, with companies rushing to shift warehousing onto American soil.
President Trump’s sky-high tariffs on China, along with the end of the de minimis tax loophole, have left American fashion businesses scrambling. BoF unpacks the challenges ahead as companies try to navigate the situation.
President Trump’s sky-high tariffs on China, along with the end of the de minimis tax loophole, have left American fashion businesses scrambling. BoF unpacks the challenges ahead as companies try to navigate the situation.
BoF correspondents Malique Morris and Marc Bain discuss the complicated reality of Trump's tariffs and their promise to bring fashion manufacturing back to the US.
BoF correspondents Malique Morris and Marc Bain discuss the complicated reality of Trump's tariffs and their promise to bring fashion manufacturing back to the US.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.
The Spanish retailer registered robust sales growth at the start of its current fiscal year in the face of weakening consumer sentiment that’s hitting many of its peers.
The German designer brand reported better-than-expected fourth-quarter results driven by its strategy to close stores and revamp its offerings.
The luxury retailer, which filed for bankruptcy earlier this year, will close more stores as it tries to cut losses and focus on more profitable, higher-end locations.
The brands Gap and Banana Republic beat comparable sales estimates.
Christine Hunsicker admitted she falsified financial statements to promote CaaStle Inc. as a valuable, growing business when in reality it was struggling.
The underwear company is anticipating net sales of at least $6.85 billion in the current fiscal year, exceeding analyst estimates and marking the highest revenue since its split from L Brands Inc in 2021.