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Retail

Analysis and advice from the front lines of the retail transformation.

Millennials’ Favourite Sock Brand Is Finally Opening a Store

After years of online growth, Bombas joins its DTC peers in testing physical retail, bringing its ‘buy one, donate one’ mission — and growing footwear lineup — to real-life shelves in New York, Austin and Boca Raton.

Millennials’ Favourite Sock Brand Is Finally Opening a Store

After years of online growth, Bombas joins its DTC peers in testing physical retail, bringing its ‘buy one, donate one’ mission — and growing footwear lineup — to real-life shelves in New York, Austin and Boca Raton.


Can a Shop Truly Be a ‘Third Place’? | The Debrief

A growing number of retailers are adding listening bars, cafés and lounges to keep shoppers lingering — but can a commercial space ever foster real community? The Debrief breaks it down with retail editor Cat Chen.

Can a Shop Truly Be a ‘Third Place’? | The Debrief

A growing number of retailers are adding listening bars, cafés and lounges to keep shoppers lingering — but can a commercial space ever foster real community? The Debrief breaks it down with retail editor Cat Chen.


Luxury Reseller Fashionphile Enters the UK

With its purchase of Luxe Collective, the California-based luxury reseller makes its first direct push into Europe — and a bid to differentiate itself from regional rivals like Vinted and Vestiaire Collective.

Luxury Reseller Fashionphile Enters the UK

With its purchase of Luxe Collective, the California-based luxury reseller makes its first direct push into Europe — and a bid to differentiate itself from regional rivals like Vinted and Vestiaire Collective.


Trump Threatens China Tariffs, Sees ‘No Reason’ to Meet Xi

Markets recoiled at the president’s comments, with the Nasdaq 100 down as much as 2.4 percent.

Trump Threatens China Tariffs, Sees ‘No Reason’ to Meet Xi

Markets recoiled at the president’s comments, with the Nasdaq 100 down as much as 2.4 percent.


Victoria’s Secret Is Desperate to Learn How to Sell Bras Again

The retailer lost its cultural cachet and the faith of investors. CEO Hillary Super has a plan to win it all back.

Victoria’s Secret Is Desperate to Learn How to Sell Bras Again

The retailer lost its cultural cachet and the faith of investors. CEO Hillary Super has a plan to win it all back.


Trump’s New H-1B Visa Fee Will Cost Fashion, Too

A BoF analysis of government data found hundreds of workers employed by dozens of fashion and beauty companies use the visas for skilled workers, which the administration says will now cost $100,000 each.

Trump’s New H-1B Visa Fee Will Cost Fashion, Too

A BoF analysis of government data found hundreds of workers employed by dozens of fashion and beauty companies use the visas for skilled workers, which the administration says will now cost $100,000 each.


Exclusive: Madhappy Talks International Expansion and Marni Collaboration

Co-founder Noah Raf details the sweats brand’s plans to open flagships on three continents, release new product categories and launch its first luxury collaboration with Marni.

Exclusive: Madhappy Talks International Expansion and Marni Collaboration

Co-founder Noah Raf details the sweats brand’s plans to open flagships on three continents, release new product categories and launch its first luxury collaboration with Marni.


Can Kim Kardashian Conquer Activewear?

The multi-hyphenate mogul is pushing into the activewear category with NikeSkims, a high-profile partnership that will test her brand-building power on an even bigger stage.

Can Kim Kardashian Conquer Activewear?

The multi-hyphenate mogul is pushing into the activewear category with NikeSkims, a high-profile partnership that will test her brand-building power on an even bigger stage.


What the Cowboy Boot Boom Says About America

The style statement is also a story about nostalgia, nationalism and America’s search for identity in times of uncertainty.

What the Cowboy Boot Boom Says About America

The style statement is also a story about nostalgia, nationalism and America’s search for identity in times of uncertainty.


Can a Store Ever Be a ‘Third Place?’

From listening bars to in-store cafés, brands are reimagining stores as gathering spots. But whether these commerce-driven hangouts can foster true community is still up for debate.

Can a Store Ever Be a ‘Third Place?’

From listening bars to in-store cafés, brands are reimagining stores as gathering spots. But whether these commerce-driven hangouts can foster true community is still up for debate.


How Frey Group Is Capturing the European Outlet Shopping Opportunity

As consumers across income levels embrace value-driven shopping, the off-price category continues to grow. BoF sits down with Antoine Frey, chairman and CEO of Frey Group — the new owner of Europe’s fourth-largest outlet operator ROS Retail Outlet Shopping — to discuss the outlet market opportunity and positioning itself at the forefront of this shift.

How Frey Group Is Capturing the European Outlet Shopping Opportunity

As consumers across income levels embrace value-driven shopping, the off-price category continues to grow. BoF sits down with Antoine Frey, chairman and CEO of Frey Group — the new owner of Europe’s fourth-largest outlet operator ROS Retail Outlet Shopping — to discuss the outlet market opportunity and positioning itself at the forefront of this shift.


‘A Paroxysm of Disposability’: France’s Distaste for Shein’s Ultra-Fast Fashion

A Change.org petition to ban Shein in France has surpassed 270,000 signatures.

‘A Paroxysm of Disposability’: France’s Distaste for Shein’s Ultra-Fast Fashion

A Change.org petition to ban Shein in France has surpassed 270,000 signatures.