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Fast Fashion

H&M Abandons 2024 Margin Target as Costs Hurt Profit

The retailer said a strong Swedish crown and costs related to shutting down its online fashion outlet Afound hurt profit, and that the cost of markdowns had increased over the quarter.

H&M Abandons 2024 Margin Target as Costs Hurt Profit

The retailer said a strong Swedish crown and costs related to shutting down its online fashion outlet Afound hurt profit, and that the cost of markdowns had increased over the quarter.


H&M’s Big Bet on Fashion’s Elusive Middle

In an exclusive interview, CEO Daniel Ervér outlined his strategy to turn the Swedish fast-fashion giant’s greatest weakness – its positioning above Shein but below Zara in the category’s pricing hierarchy – into a strength. It all kicks off with a collection due out next month.

H&M’s Big Bet on Fashion’s Elusive Middle

In an exclusive interview, CEO Daniel Ervér outlined his strategy to turn the Swedish fast-fashion giant’s greatest weakness – its positioning above Shein but below Zara in the category’s pricing hierarchy – into a strength. It all kicks off with a collection due out next month.


Shein’s Pre-IPO Charm Offensive Hits Roadblocks in Europe

With industrial policy a key issue in the EU election, apparel manufacturers, retailers and e-commerce companies are trying to put cheap clothes from China on the agenda.

Shein’s Pre-IPO Charm Offensive Hits Roadblocks in Europe

With industrial policy a key issue in the EU election, apparel manufacturers, retailers and e-commerce companies are trying to put cheap clothes from China on the agenda.


After China, Zara Expands Live Shopping Experiment to Europe and US

The fast-fashion brand is investing in new ways to engage shoppers as analysts expect sales growth to slow after a post-pandemic surge.

After China, Zara Expands Live Shopping Experiment to Europe and US

The fast-fashion brand is investing in new ways to engage shoppers as analysts expect sales growth to slow after a post-pandemic surge.


Counterfeit Goes Cool: Brands Urged to Embrace #Dupe

Gen-Z consumers are flaunting their knockoffs and imitations online. Social media experts say brands should play along.

Counterfeit Goes Cool: Brands Urged to Embrace #Dupe

Gen-Z consumers are flaunting their knockoffs and imitations online. Social media experts say brands should play along.


Shein Steps Up London IPO Preparations Amid US Hurdles to Listing

The online fashion retailer plans to update China’s securities regulator on the change of the initial public offering venue and file with the London Stock Exchange as soon as this month, a person with knowledge of the matter said.

Shein Steps Up London IPO Preparations Amid US Hurdles to Listing

The online fashion retailer plans to update China’s securities regulator on the change of the initial public offering venue and file with the London Stock Exchange as soon as this month, a person with knowledge of the matter said.


What’s the Plan at H&M?

The fast fashion giant occupies a shrinking middle ground between Shein and Zara. New CEO Daniel Ervér can lay out the path forward when the company reports quarterly results this week.

What’s the Plan at H&M?

The fast fashion giant occupies a shrinking middle ground between Shein and Zara. New CEO Daniel Ervér can lay out the path forward when the company reports quarterly results this week.


Temu’s Ad Blitz Is Working

Spending data shows millions of consumers are shopping on the Chinese app after seeing its ubiquitous marketing. Worryingly for competitors, customers appear to like what they’re seeing.

Temu’s Ad Blitz Is Working

Spending data shows millions of consumers are shopping on the Chinese app after seeing its ubiquitous marketing. Worryingly for competitors, customers appear to like what they’re seeing.


How Zara Is Beating Shein

By investing in an elevated product and shopping experience, Spanish retailers Inditex and Mango are seeing tremendous growth despite fierce competition from the likes of Temu and a cash-strapped consumer.

How Zara Is Beating Shein

By investing in an elevated product and shopping experience, Spanish retailers Inditex and Mango are seeing tremendous growth despite fierce competition from the likes of Temu and a cash-strapped consumer.


Investors Push Zara Owner Inditex to Publish Full Supply Chain

Investors want Zara owner Inditex to follow rivals H&M and Primark in making its full list of suppliers public so they can better assess any supply chain risks.

Investors Push Zara Owner Inditex to Publish Full Supply Chain

Investors want Zara owner Inditex to follow rivals H&M and Primark in making its full list of suppliers public so they can better assess any supply chain risks.


How Shein’s US IPO Became Endangered by China Rift, Explained

Investors are watching to see if Shein can break through the impasse — and what it means for Chinese IPOs in the US if they fail.

How Shein’s US IPO Became Endangered by China Rift, Explained

Investors are watching to see if Shein can break through the impasse — and what it means for Chinese IPOs in the US if they fail.


Inditex Pushes Bargain Brand to Counter Shein

The rapid growth of Shein, with its budget prices, has put significant pressure on the Zara owner and rival fast fashion group H&M.

Inditex Pushes Bargain Brand to Counter Shein

The rapid growth of Shein, with its budget prices, has put significant pressure on the Zara owner and rival fast fashion group H&M.