E-Commerce
Case Study | Fashion’s New Playbook for Online Returns
The e-commerce boom may have cooled but online returns rates remain high, and the costs of processing them are more expensive than ever. BoF unpacks how retailers can reduce the costs of returns and protect profit margins, while improving customers’ shopping experience to generate higher sales.
Case Study | Fashion’s New Playbook for Online Returns
The e-commerce boom may have cooled but online returns rates remain high, and the costs of processing them are more expensive than ever. BoF unpacks how retailers can reduce the costs of returns and protect profit margins, while improving customers’ shopping experience to generate higher sales.
On TikTok Shop, Any Beauty Product Can Be a Viral Star
The platform’s freewheeling approach to e-commerce has opened the floodgates for established labels, grey-market sellers and influencers to entice beauty shoppers to buy. But with little oversight over fake product listings, brands must negotiate how much control they want to give over to the app.
On TikTok Shop, Any Beauty Product Can Be a Viral Star
The platform’s freewheeling approach to e-commerce has opened the floodgates for established labels, grey-market sellers and influencers to entice beauty shoppers to buy. But with little oversight over fake product listings, brands must negotiate how much control they want to give over to the app.
The Week Ahead: The Big Verdict for Farfetch-YNAP and More
The industry will be keeping an eye on a key moment for Farfetch, plus Birkenstock’s trajectory, the return of LA Fashion Week and the escalating crisis in the Middle East. That, and what else to watch for in the coming days.
The Week Ahead: The Big Verdict for Farfetch-YNAP and More
The industry will be keeping an eye on a key moment for Farfetch, plus Birkenstock’s trajectory, the return of LA Fashion Week and the escalating crisis in the Middle East. That, and what else to watch for in the coming days.
The App Betting Influencers Are the Future of E-Commerce
At LTKCon, founder Amber Venz Box laid out the influencer-monetisation company’s plans to continue growing its namesake app — and the industry at large.
The App Betting Influencers Are the Future of E-Commerce
At LTKCon, founder Amber Venz Box laid out the influencer-monetisation company’s plans to continue growing its namesake app — and the industry at large.
BoF Masterclass | Inside Beauty’s Biggest Disruptor
Join us for a BoF Professional Masterclass that explores the topic in our Case Study, “Inside Beauty’s Biggest Disruptor.”
BoF Masterclass | Inside Beauty’s Biggest Disruptor
Join us for a BoF Professional Masterclass that explores the topic in our Case Study, “Inside Beauty’s Biggest Disruptor.”
Birkenstock Could Break Fashion’s IPO Logjam
A blockbuster public listing should clear the way for other brands to try their luck. That, plus LVMH results and what else to watch for in the coming week.
Birkenstock Could Break Fashion’s IPO Logjam
A blockbuster public listing should clear the way for other brands to try their luck. That, plus LVMH results and what else to watch for in the coming week.
Report: US Online Sales to Grow 4.8% in Crucial Holiday Season
Online sales during the crucial U.S. holiday season are expected to rise 4.8 percent from a year earlier as retailers go all out to woo inflation-hit consumers with even bigger discounts and promotions, a report from Adobe Analytics showed on Thursday.
Report: US Online Sales to Grow 4.8% in Crucial Holiday Season
Online sales during the crucial U.S. holiday season are expected to rise 4.8 percent from a year earlier as retailers go all out to woo inflation-hit consumers with even bigger discounts and promotions, a report from Adobe Analytics showed on Thursday.
Can TikTok’s Addictive Algorithm Get US Shoppers Buying?
The company, which rolled out its Shop feature to all US users this week, is banking on its powerful algorithm to help it succeed where Instagram and others have failed by delivering a constant stream of products along with its targeted content into users’ feeds.
Can TikTok’s Addictive Algorithm Get US Shoppers Buying?
The company, which rolled out its Shop feature to all US users this week, is banking on its powerful algorithm to help it succeed where Instagram and others have failed by delivering a constant stream of products along with its targeted content into users’ feeds.
Accessing India’s Booming Beauty Market Just Got Easier
Reliance Industries and Tata Group have launched multi-brand beauty retailers Tira and Tata Cliq Palette respectively in a challenge to incumbents like Nykaa, Purplle and Sephora.
Accessing India’s Booming Beauty Market Just Got Easier
Reliance Industries and Tata Group have launched multi-brand beauty retailers Tira and Tata Cliq Palette respectively in a challenge to incumbents like Nykaa, Purplle and Sephora.
What Investors Want From DTC Brands
Cautious investors are finding safer bets in tech-focused platforms that create products for digitally-native brands over traditional DTC start-ups.
What Investors Want From DTC Brands
Cautious investors are finding safer bets in tech-focused platforms that create products for digitally-native brands over traditional DTC start-ups.
Do Shoppers Still Want Retailers’ Private Brands?
Amazon just closed most of its in-house clothing brands and Macy’s is rethinking its approach. But when done right, store lines can take on a life of their own.
Do Shoppers Still Want Retailers’ Private Brands?
Amazon just closed most of its in-house clothing brands and Macy’s is rethinking its approach. But when done right, store lines can take on a life of their own.
Unpacking Farfetch’s Big Sales Miss
Farfetch reported disappointing sales and lowered its outlook for the rest of the year. Its own brands, including Off-White and a Reebok license, were hardest hit.
Unpacking Farfetch’s Big Sales Miss
Farfetch reported disappointing sales and lowered its outlook for the rest of the year. Its own brands, including Off-White and a Reebok license, were hardest hit.