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E-Commerce

How to Reach Shoppers When They’re Not in the Mood to Shop

As savings dwindle and credit card debt soars, the American consumer’s famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.

How to Reach Shoppers When They’re Not in the Mood to Shop

As savings dwindle and credit card debt soars, the American consumer’s famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.


The Best of BoF 2023: A New Consumer Economy

Spending cooled in 2023 as shoppers grappled with inflation, debt and high mortgage rates. Some retailers were more vulnerable than others. The strongest players are able to meet consumers where they are, through thick and thin.

The Best of BoF 2023: A New Consumer Economy

Spending cooled in 2023 as shoppers grappled with inflation, debt and high mortgage rates. Some retailers were more vulnerable than others. The strongest players are able to meet consumers where they are, through thick and thin.


Mike Ashley’s Frasers Group Buys Matchesfashion

The sale sees owner Apax Partners take a heavy loss on the British e-tailer, recently rebranded simply Matches, amid a broader meltdown in the luxury e-commerce space.

Mike Ashley’s Frasers Group Buys Matchesfashion

The sale sees owner Apax Partners take a heavy loss on the British e-tailer, recently rebranded simply Matches, amid a broader meltdown in the luxury e-commerce space.


How TikTok, Shein and Temu Are Changing the Look of E-Commerce

All three companies have embraced a busy, garish design that’s popular in China and ideally calibrated to sell plenty of low-cost products. Will the same be true as these companies attempt to move upmarket?

How TikTok, Shein and Temu Are Changing the Look of E-Commerce

All three companies have embraced a busy, garish design that’s popular in China and ideally calibrated to sell plenty of low-cost products. Will the same be true as these companies attempt to move upmarket?


Farfetch Found Its White Knight. What’s Next?

The South Korean e-commerce firm Coupang has saved Farfetch from potential bankruptcy, and could use its logistical and marketing might to solve some of the luxury e-tailer’s seemingly intractable problems. But “everything stores” have a spotty track record when it comes to high-end retail.

Farfetch Found Its White Knight. What’s Next?

The South Korean e-commerce firm Coupang has saved Farfetch from potential bankruptcy, and could use its logistical and marketing might to solve some of the luxury e-tailer’s seemingly intractable problems. But “everything stores” have a spotty track record when it comes to high-end retail.


Farfetch Sold to South Korea’s Coupang

The deal provides the online luxury giant with $500 million in emergency funding. A complex transaction that would have seen Farfetch acquire a 47.5 percent stake in Yoox-Net-a-Porter from Richemont is dead.

Farfetch Sold to South Korea’s Coupang

The deal provides the online luxury giant with $500 million in emergency funding. A complex transaction that would have seen Farfetch acquire a 47.5 percent stake in Yoox-Net-a-Porter from Richemont is dead.


Why Amazon Fashion Should Buy Farfetch

This week BoF reported that Farfetch is seeking a ‘white knight’ to avoid collapse. A deal with Amazon could be the answer, writes Imran Amed.

Why Amazon Fashion Should Buy Farfetch

This week BoF reported that Farfetch is seeking a ‘white knight’ to avoid collapse. A deal with Amazon could be the answer, writes Imran Amed.


The Strategy Behind Shay Mitchell’s Travel Brand Béis

The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.

The Strategy Behind Shay Mitchell’s Travel Brand Béis

The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.


Richemont Won’t Inject Cash Into Farfetch

Richemont, owner of jeweller Cartier, said on Wednesday it would not inject any cash into online luxury retailer Farfetch, following a report that the latter was exploring going private.

Richemont Won’t Inject Cash Into Farfetch

Richemont, owner of jeweller Cartier, said on Wednesday it would not inject any cash into online luxury retailer Farfetch, following a report that the latter was exploring going private.


Saks Owner Raises $340 Million After Retailer Didn’t Pay Vendors For Months, Sources Say

More than a handful of brands confirmed reports of chronic late payments that sparked some vendors to halt shipments to the US department store. Owner Hudson’s Bay Company said it raised $340 million to help fund its retail operations.

Saks Owner Raises $340 Million After Retailer Didn’t Pay Vendors For Months, Sources Say

More than a handful of brands confirmed reports of chronic late payments that sparked some vendors to halt shipments to the US department store. Owner Hudson’s Bay Company said it raised $340 million to help fund its retail operations.


A New Start-Up Wants to Take the Guessing Out of Resale. Can It Work?

Croissant is a start-up that melds retail with resale, showing shoppers the secondhand market value of products they want to buy, as well as offering them a simple way to resell those items for immediate cash.

A New Start-Up Wants to Take the Guessing Out of Resale. Can It Work?

Croissant is a start-up that melds retail with resale, showing shoppers the secondhand market value of products they want to buy, as well as offering them a simple way to resell those items for immediate cash.


BoF Masterclass | Fashion’s New Playbook for Online Returns

Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Fashion’s New Playbook for Online Returns.”

BoF Masterclass | Fashion’s New Playbook for Online Returns

Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “Fashion’s New Playbook for Online Returns.”