E-Commerce

Temu’s Ad Blitz Is Working
Spending data shows millions of consumers are shopping on the Chinese app after seeing its ubiquitous marketing. Worryingly for competitors, customers appear to like what they’re seeing.

Temu’s Ad Blitz Is Working
Spending data shows millions of consumers are shopping on the Chinese app after seeing its ubiquitous marketing. Worryingly for competitors, customers appear to like what they’re seeing.

Wall Street Loves The RealReal’s New Direction. Users Have Mixed Feelings
The fashion resale company finally became profitable last year, but it was at the cost of losing consignors who complain that reselling is no longer as lucrative as it once was on the platform.

Wall Street Loves The RealReal’s New Direction. Users Have Mixed Feelings
The fashion resale company finally became profitable last year, but it was at the cost of losing consignors who complain that reselling is no longer as lucrative as it once was on the platform.

At Eton Shirts, Innovating Formal Wear to Meet Evolving Consumer Demand
The Swedish luxury menswear brand is embracing the post-pandemic growth in the formal wear category, while optimising the consumer reach of their core line. BoF sits down with CEO David Thörewik to learn how Eton Shirts are innovating their strategy to drive global expansion.

At Eton Shirts, Innovating Formal Wear to Meet Evolving Consumer Demand
The Swedish luxury menswear brand is embracing the post-pandemic growth in the formal wear category, while optimising the consumer reach of their core line. BoF sits down with CEO David Thörewik to learn how Eton Shirts are innovating their strategy to drive global expansion.

Why Frasers Group Shuttered Matchesfashion
In the latest blow to the luxury e-commerce sector, the embattled Matches is closing down just over two months after being acquired by Frasers Group as relationships with brands have reportedly soured.

Why Frasers Group Shuttered Matchesfashion
In the latest blow to the luxury e-commerce sector, the embattled Matches is closing down just over two months after being acquired by Frasers Group as relationships with brands have reportedly soured.

How Shein and Temu Are Upending the Global Air Cargo Industry
Shein and Temu’s growth is squeezing out space for other industries on air freighters, just as global firms are scrambling to find alternative logistics options due to the Red Sea disruptions.

How Shein and Temu Are Upending the Global Air Cargo Industry
Shein and Temu’s growth is squeezing out space for other industries on air freighters, just as global firms are scrambling to find alternative logistics options due to the Red Sea disruptions.

A Letter to Farfetch’s New Owner
The company is still well positioned to be the market leader in global luxury e-commerce, but new owner Coupang has its work cut out for it, writes Imran Amed.

A Letter to Farfetch’s New Owner
The company is still well positioned to be the market leader in global luxury e-commerce, but new owner Coupang has its work cut out for it, writes Imran Amed.

Can Farfetch Survive Coupang’s Shock Therapy?
Founder José Neves and eight other c-suite executives are departing the luxury marketplace, which faces an uncertain future under its new owner.

Can Farfetch Survive Coupang’s Shock Therapy?
Founder José Neves and eight other c-suite executives are departing the luxury marketplace, which faces an uncertain future under its new owner.

How ‘Buy Now, Pay Later’ Apps Are Changing as They Mature
Uncertainty over how BNPL companies can make money in the long run, high interest rates and concerns over luring shoppers into unwise debt levels are factors this sector has to grapple with.

How ‘Buy Now, Pay Later’ Apps Are Changing as They Mature
Uncertainty over how BNPL companies can make money in the long run, high interest rates and concerns over luring shoppers into unwise debt levels are factors this sector has to grapple with.

Farfetch CEO José Neves Steps Down Amid Executive Shakeup
The luxury marketplace's founder is one of several high-ranking employees who are leaving less than a month after the company was acquired by Coupang.

Farfetch CEO José Neves Steps Down Amid Executive Shakeup
The luxury marketplace's founder is one of several high-ranking employees who are leaving less than a month after the company was acquired by Coupang.

Pangaia’s Net Losses Surpassed $50 Million in 2022
The ‘materials science’ start-up, whose investors include funds backed by Will Smith and Leonardo DiCaprio, has struggled to sustain the momentum generated by its brightly coloured sweatsuits during the pandemic.

Pangaia’s Net Losses Surpassed $50 Million in 2022
The ‘materials science’ start-up, whose investors include funds backed by Will Smith and Leonardo DiCaprio, has struggled to sustain the momentum generated by its brightly coloured sweatsuits during the pandemic.

The New H&M CEO’s Challenges: Wrong Product, Pricing and Channels.
In a surprising shakeup Wednesday, the Swedish fast fashion chain promoted longtime executive Daniel Ervér to CEO. Critics say his lack of outside experience will make it all the more difficult for H&M to embark on a necessary transformation.

The New H&M CEO’s Challenges: Wrong Product, Pricing and Channels.
In a surprising shakeup Wednesday, the Swedish fast fashion chain promoted longtime executive Daniel Ervér to CEO. Critics say his lack of outside experience will make it all the more difficult for H&M to embark on a necessary transformation.

Farfetch Investors Form Group to Oppose Coupang Acquisition
A newly formed group of institutional investors with a massive stake in Farfetch is requesting immediate pay back on the company’s debts amid fear that a deal with Coupang will further erode the e-tailer’s value.

Farfetch Investors Form Group to Oppose Coupang Acquisition
A newly formed group of institutional investors with a massive stake in Farfetch is requesting immediate pay back on the company’s debts amid fear that a deal with Coupang will further erode the e-tailer’s value.