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Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.

#BoFLIVE: Unpacking the LVMH-Tiffany Saga

The largest acquisition in the history of the luxury goods sector has collapsed, setting up what could be the industry's biggest M&A battle of all time. BoF brings in the experts to lay out what could — and probably will — happen next.

#BoFLIVE: Unpacking the LVMH-Tiffany Saga

The largest acquisition in the history of the luxury goods sector has collapsed, setting up what could be the industry's biggest M&A battle of all time. BoF brings in the experts to lay out what could — and probably will — happen next.


#BoFLIVE: Gen-Z Shopping: Separating Myth from Reality

What do young consumers really want? BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.

#BoFLIVE: Gen-Z Shopping: Separating Myth from Reality

What do young consumers really want? BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.


Is It Streetwear or Is It Art?

"The hottest new street wear label in Los Angeles is more like a personal art project."

Is It Streetwear or Is It Art?

"The hottest new street wear label in Los Angeles is more like a personal art project."


Will Amazon’s Luxury Stores Become a Destination for High-End Shoppers?

"Brands maintain control of the perception of each garment through price control and product assortment."

Will Amazon’s Luxury Stores Become a Destination for High-End Shoppers?

"Brands maintain control of the perception of each garment through price control and product assortment."


When Do We Trust AI’s Recommendations More Than People’s?

"How marketers can account for consumer biases against algorithms."

When Do We Trust AI’s Recommendations More Than People’s?

"How marketers can account for consumer biases against algorithms."


France Tries To Reclaim the Language of Fashion

"Top models should be called mannequins vedettes, according to the French culture ministry."

France Tries To Reclaim the Language of Fashion

"Top models should be called mannequins vedettes, according to the French culture ministry."


Are Blankets the New Going-Out Accessory?

"The style has seen a resurgence during a time when most socialising takes place outside."

Are Blankets the New Going-Out Accessory?

"The style has seen a resurgence during a time when most socialising takes place outside."


Inside the Fight To End Labour Exploitation in LA Garment Factories

"Garment workers are working to change a long history of wage theft and sweatshop-like conditions in Los Angeles."

Inside the Fight To End Labour Exploitation in LA Garment Factories

"Garment workers are working to change a long history of wage theft and sweatshop-like conditions in Los Angeles."


The Murky Business of Fashion's Cash Cow: The Logoed T-Shirt

"What does it cost to make a plain printed T-shirt?"

The Murky Business of Fashion's Cash Cow: The Logoed T-Shirt

"What does it cost to make a plain printed T-shirt?"


How Small Retailers Are Doing Amazon Prime Day Amid Covid-19 Pandemic

"Owners of the more than 1 million small businesses that sell products on Amazon are hoping to receive a sales boost."

How Small Retailers Are Doing Amazon Prime Day Amid Covid-19 Pandemic

"Owners of the more than 1 million small businesses that sell products on Amazon are hoping to receive a sales boost."


The Power of Fan Merchandise Shows No Sign of Ebbing

"Fan merchandise now touches every industry — from high fashion to politics."

The Power of Fan Merchandise Shows No Sign of Ebbing

"Fan merchandise now touches every industry — from high fashion to politics."


The Marc Jacobs Whisperer

"Among the many tasks of Nick Newbold, the designer’s personal assistant? Shooting a documentary about their lives during a pandemic."

The Marc Jacobs Whisperer

"Among the many tasks of Nick Newbold, the designer’s personal assistant? Shooting a documentary about their lives during a pandemic."