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Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.

At Klarna, A New Customer Acquisition Channel for Retailers

“I believe we’re becoming a very viable marketing alternative to the Facebook and Google networks,” says Klarna chief marketing officer David Sandstrom. Here, he shares why the payments company is investing heavily in its retailer support offerings and what it means for brands.

At Klarna, A New Customer Acquisition Channel for Retailers

“I believe we’re becoming a very viable marketing alternative to the Facebook and Google networks,” says Klarna chief marketing officer David Sandstrom. Here, he shares why the payments company is investing heavily in its retailer support offerings and what it means for brands.


BoF LIVE: How to Tap into Global Social Media Trends

Linkfluence’s Benjamin Duvall and Digital Luxury Group’s Pablo Mauron share their insights on navigating the rapidly evolving global social media landscape and the strategies that are driving growth.

BoF LIVE: How to Tap into Global Social Media Trends

Linkfluence’s Benjamin Duvall and Digital Luxury Group’s Pablo Mauron share their insights on navigating the rapidly evolving global social media landscape and the strategies that are driving growth.


Machine-A Partners With Byronesque to Launch Vintage

The London-based concept store will stock a selection of e-commerce site Byronesque’s hard-to-come-by vintage pieces.

Machine-A Partners With Byronesque to Launch Vintage

The London-based concept store will stock a selection of e-commerce site Byronesque’s hard-to-come-by vintage pieces.


BoF and Shopify Host Retail Forum Exploring Wholesale’s New Power Dynamics

Industry leaders gathered to posit the future of wholesale and the growth opportunities found in adapting and innovating the existing system.

BoF and Shopify Host Retail Forum Exploring Wholesale’s New Power Dynamics

Industry leaders gathered to posit the future of wholesale and the growth opportunities found in adapting and innovating the existing system.


Vivienne Westwood, Tommy Hilfiger, Janaya Future Khan and Christian Louboutin to Speak at VOICES 2021

BoF VOICES is returning this year from December 1- 3 with speakers from the worlds of technology, business, politics, finance, science, health & wellness, philanthropy, activism — and, of course, fashion.

Vivienne Westwood, Tommy Hilfiger, Janaya Future Khan and Christian Louboutin to Speak at VOICES 2021

BoF VOICES is returning this year from December 1- 3 with speakers from the worlds of technology, business, politics, finance, science, health & wellness, philanthropy, activism — and, of course, fashion.


Fashion Week Istanbul: A Creative State of Mind

An immersive experience across 6 days, from October 12 to 17, artist performances, digital fashion shows and multimedia offerings showcase the best of Turkey’s design talent.

Fashion Week Istanbul: A Creative State of Mind

An immersive experience across 6 days, from October 12 to 17, artist performances, digital fashion shows and multimedia offerings showcase the best of Turkey’s design talent.


Investing in Industry-Wide Biodegradability

Fiber manufacturer Lenzing shares insights on the importance of biodegradability in future-proofing the fashion industry and minimising its impact on the oceans, breaking down the investment needed for brands to adopt it and end consumers to value it.

Investing in Industry-Wide Biodegradability

Fiber manufacturer Lenzing shares insights on the importance of biodegradability in future-proofing the fashion industry and minimising its impact on the oceans, breaking down the investment needed for brands to adopt it and end consumers to value it.


ColorComm Launches Diversity and Inclusion-Powered Jobs Site

At its 10-year anniversary luncheon, the business community for people of colour working in communications announces its latest platform, ColorComm Search — a jobs site offering recruitment resources for diverse beauty and fashion executives in the communications industry and beyond.

ColorComm Launches Diversity and Inclusion-Powered Jobs Site

At its 10-year anniversary luncheon, the business community for people of colour working in communications announces its latest platform, ColorComm Search — a jobs site offering recruitment resources for diverse beauty and fashion executives in the communications industry and beyond.


BoF LIVE: How Non-Linear Commerce Can Drive Sales Growth

PayPal’s VP of Global Pay Later Products Greg Lisiewski and The Future Laboratory’s senior foresight writer Holly Friend share their insight on non-linear commerce strategies and how they can drive user experience and conversion rates.

BoF LIVE: How Non-Linear Commerce Can Drive Sales Growth

PayPal’s VP of Global Pay Later Products Greg Lisiewski and The Future Laboratory’s senior foresight writer Holly Friend share their insight on non-linear commerce strategies and how they can drive user experience and conversion rates.


Zalando Marketing Services Launches a Podcast to Drive Partner Success

A new business-to-business podcast sharing data insights and market expertise is the latest iteration of Zalando Marketing Services’ strategy to drive shared success and inspiration for marketing professionals.

Zalando Marketing Services Launches a Podcast to Drive Partner Success

A new business-to-business podcast sharing data insights and market expertise is the latest iteration of Zalando Marketing Services’ strategy to drive shared success and inspiration for marketing professionals.


Celebrating The BoF Show

BoF’s global community gathered in London’s Mayfair to celebrate the launch of “The BoF Show with Imran Amed.”

Celebrating The BoF Show

BoF’s global community gathered in London’s Mayfair to celebrate the launch of “The BoF Show with Imran Amed.”


The Power of Scent in Retail

Integra Fragrances designs olfactory experiences for leading global luxury brands including Fendi, Bulgari and Salvatore Ferragamo, embedding the power of scent into retail strategies, both in-store and in experiential e-commerce, to increase engagement.

The Power of Scent in Retail

Integra Fragrances designs olfactory experiences for leading global luxury brands including Fendi, Bulgari and Salvatore Ferragamo, embedding the power of scent into retail strategies, both in-store and in experiential e-commerce, to increase engagement.