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Media

How fashion media is adapting its approach to content, platforms and business models.

Traffic Doesn’t Make a Media Brand

Publishers should stop trying to game the ecosystem and focus on telling stories that differentiate their brands, writes Amy Odell.

Traffic Doesn’t Make a Media Brand

Publishers should stop trying to game the ecosystem and focus on telling stories that differentiate their brands, writes Amy Odell.


Glossier Mines Condé Nast to Fill Creative Director Role

Marie Suter, currently the creative director for W, Teen Vogue, Allure and Them, helped define a new visual era at the legacy publisher.

Glossier Mines Condé Nast to Fill Creative Director Role

Marie Suter, currently the creative director for W, Teen Vogue, Allure and Them, helped define a new visual era at the legacy publisher.


Condé Nast Goes to Market with ‘Next Generation Network’ 

The legacy publisher is packaging its new and digital-first brands, which now include Lenny Letter and a video venture, Iris, under one umbrella.

Condé Nast Goes to Market with ‘Next Generation Network’ 

The legacy publisher is packaging its new and digital-first brands, which now include Lenny Letter and a video venture, Iris, under one umbrella.


Vox Media Cuts 50 Employees

The layoffs at Vox Media are yet another sign of upheaval in digital media.

Vox Media Cuts 50 Employees

The layoffs at Vox Media are yet another sign of upheaval in digital media.


Goop Hires Editor-in-Chief from Allure

Danielle Pergament is one of several new editorial recruits joining the content-and-commerce company, which plans to expand its fashion offering and collaborations.

Goop Hires Editor-in-Chief from Allure

Danielle Pergament is one of several new editorial recruits joining the content-and-commerce company, which plans to expand its fashion offering and collaborations.


The BoF Podcast: Inside the Hearst Media Empire with David Carey

President of Hearst Magazines David Carey speaks to Imran Amed about the magazine industry’s state of flux, as well as the opportunities and challenges of leading the Hearst media empire.

The BoF Podcast: Inside the Hearst Media Empire with David Carey

President of Hearst Magazines David Carey speaks to Imran Amed about the magazine industry’s state of flux, as well as the opportunities and challenges of leading the Hearst media empire.


Moncler ‘Genius’ Promises New Strategy for Instagram Age

The Italian brand is replacing its seasonal partnerships with Thom Browne and Giambattista Valli with monthly collaborations with guest creatives, including Valentino’s Pierpaolo Piccioli, Craig Green and Simone Rocha.

Moncler ‘Genius’ Promises New Strategy for Instagram Age

The Italian brand is replacing its seasonal partnerships with Thom Browne and Giambattista Valli with monthly collaborations with guest creatives, including Valentino’s Pierpaolo Piccioli, Craig Green and Simone Rocha.


Bag Snob Launches Influencer Agency, Signs Diet Prada

Tina Craig, Suzanne Droese and Lynsey Eaton speak to BoF about launching 'Estate Five' and how they plan to redefine influencer management.

Bag Snob Launches Influencer Agency, Signs Diet Prada

Tina Craig, Suzanne Droese and Lynsey Eaton speak to BoF about launching 'Estate Five' and how they plan to redefine influencer management.


Snap's 'Eye Popping' Revenue Surprises Analysts

The company reported fourth-quarter revenue that beat the highest analyst estimates.

Snap's 'Eye Popping' Revenue Surprises Analysts

The company reported fourth-quarter revenue that beat the highest analyst estimates.


Meet Fashion's First Computer-Generated Influencer

@lilmiquela wears Chanel, Prada and Supreme, works with fashion magazines and advocates for social change. Does it matter that she is a virtual avatar?

Meet Fashion's First Computer-Generated Influencer

@lilmiquela wears Chanel, Prada and Supreme, works with fashion magazines and advocates for social change. Does it matter that she is a virtual avatar?


Amy Odell Exits Hearst

Odell, who oversees Cosmopolitan.com, is leaving the publishing house and will be replaced by Marie Claire's site director Jessica Pels.

Amy Odell Exits Hearst

Odell, who oversees Cosmopolitan.com, is leaving the publishing house and will be replaced by Marie Claire's site director Jessica Pels.


Helmut Lang Appoints New Editor-in-Residence

Alix Browne, the founding editor of V Magazine and former features director of W Magazine, succeeds Dazed & Confused editor, Isabella Burley, in the position.

Helmut Lang Appoints New Editor-in-Residence

Alix Browne, the founding editor of V Magazine and former features director of W Magazine, succeeds Dazed & Confused editor, Isabella Burley, in the position.