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Media

How fashion media is adapting its approach to content, platforms and business models.

Why Brands Are Revisiting Old Advertising Campaigns

Instagram influencers aren’t the only ones posting throwback content. Lockdown measures are prompting brands like Louis Vuitton, Saint Laurent and Versace to revisit their archives.

Why Brands Are Revisiting Old Advertising Campaigns

Instagram influencers aren’t the only ones posting throwback content. Lockdown measures are prompting brands like Louis Vuitton, Saint Laurent and Versace to revisit their archives.


How to Stage a Digital Live Event

As sponsorship opportunities dry up and red carpets are on hold for the foreseeable future, moving live events online requires more than a direct translation.

How to Stage a Digital Live Event

As sponsorship opportunities dry up and red carpets are on hold for the foreseeable future, moving live events online requires more than a direct translation.


Fashion and Music Find New Ways to Partner in the Pandemic

It may be a while before concerts and red carpets are allowed again, but luxury brands are finding creative ways to engage with the music industry in the meantime.

Fashion and Music Find New Ways to Partner in the Pandemic

It may be a while before concerts and red carpets are allowed again, but luxury brands are finding creative ways to engage with the music industry in the meantime.


The BoF Podcast: Imran Amed on Finding Opportunity in a Crisis

BoF’s Founder and Editor-in-Chief joins educator and activist Sinéad Burke to discuss how BoF is adapting to the Covid-19 crisis in a live event hosted by Istituto Marangoni.

The BoF Podcast: Imran Amed on Finding Opportunity in a Crisis

BoF’s Founder and Editor-in-Chief joins educator and activist Sinéad Burke to discuss how BoF is adapting to the Covid-19 crisis in a live event hosted by Istituto Marangoni.


Will Covid-19 Change Fashion Photography?

In the face of social distancing measures, photographers have embraced new modes of image-making on platforms like Zoom and FaceTime. But the long-term impact of the crisis could go even deeper.

Will Covid-19 Change Fashion Photography?

In the face of social distancing measures, photographers have embraced new modes of image-making on platforms like Zoom and FaceTime. But the long-term impact of the crisis could go even deeper.


The Best-Case, Worst-Case for Fashion Media

The coronavirus pandemic has thrown a wrecking ball at legacy fashion publishers and the fallout only is just beginning. Where might things shake out?

The Best-Case, Worst-Case for Fashion Media

The coronavirus pandemic has thrown a wrecking ball at legacy fashion publishers and the fallout only is just beginning. Where might things shake out?


The BoF Podcast: Luis Venegas on Print Media in an Age of Uncertainty

In the latest episode of the BoF Podcast, Madrid-based publisher Luis Venegas talks to BoF Editor-at-Large Tim Blanks about the fate — and resilience — of print magazines.

The BoF Podcast: Luis Venegas on Print Media in an Age of Uncertainty

In the latest episode of the BoF Podcast, Madrid-based publisher Luis Venegas talks to BoF Editor-at-Large Tim Blanks about the fate — and resilience — of print magazines.


How to Pitch Fashion Media Right Now

The pandemic has made it harder than ever for brands and PR to break through the noise of a crowded inbox. BoF spoke with editors and writers about what’s working in the age of Covid-19— and what’s not.

How to Pitch Fashion Media Right Now

The pandemic has made it harder than ever for brands and PR to break through the noise of a crowded inbox. BoF spoke with editors and writers about what’s working in the age of Covid-19— and what’s not.


At Condé Nast and Hearst, It’s About More Than the Current Crisis

The rival publishers have so far taken different approaches to managing what’s in front of them — and anticipating what’s to come.

At Condé Nast and Hearst, It’s About More Than the Current Crisis

The rival publishers have so far taken different approaches to managing what’s in front of them — and anticipating what’s to come.


V Magazine Launches Initiative to Support Emerging Creative Talent in the Era of Covid-19

CreatiVity is one of many programmes set up by media companies to boost exposure for young creatives.

V Magazine Launches Initiative to Support Emerging Creative Talent in the Era of Covid-19

CreatiVity is one of many programmes set up by media companies to boost exposure for young creatives.


The BoF Podcast: Jefferson Hack on Why the World Must Not Be Complacent

The Dazed Media founder speaks to BoF Editor-in-Chief Imran Amed about the role of fashion media companies during a pandemic.

The BoF Podcast: Jefferson Hack on Why the World Must Not Be Complacent

The Dazed Media founder speaks to BoF Editor-in-Chief Imran Amed about the role of fashion media companies during a pandemic.


For Fashion Magazines, It's Crunch Time

Style titles face panicked advertisers, long-lead times and cancelled photo shoots. Can they keep print media relevant in the age of Covid-19?

For Fashion Magazines, It's Crunch Time

Style titles face panicked advertisers, long-lead times and cancelled photo shoots. Can they keep print media relevant in the age of Covid-19?