Social Media
How Luxury Finally Cracked TikTok
Higher-end fashion labels have become more prolific on the short-form video app in 2023. BoF unpacks how brands are growing buzz on TikTok.
How Luxury Finally Cracked TikTok
Higher-end fashion labels have become more prolific on the short-form video app in 2023. BoF unpacks how brands are growing buzz on TikTok.
What Really Happens on a Tarte Influencer Trip
For nearly a decade the beauty brand has built its marketing around sending social media celebrities on lavish vacations, a practice that’s become increasingly controversial. Could a trip to New York for 13 ordinary customers and their plus-ones to see Beyoncé in concert alter that perception? One reporter tagged along to find out.
What Really Happens on a Tarte Influencer Trip
For nearly a decade the beauty brand has built its marketing around sending social media celebrities on lavish vacations, a practice that’s become increasingly controversial. Could a trip to New York for 13 ordinary customers and their plus-ones to see Beyoncé in concert alter that perception? One reporter tagged along to find out.
Unravelling What Threads Means for Fashion
Brands including Nike, American Eagle and Fashion Nova have jumped on Meta’s Twitter alternative, but the app has yet to prove its staying power or that it offers real benefits to fashion brands.
Unravelling What Threads Means for Fashion
Brands including Nike, American Eagle and Fashion Nova have jumped on Meta’s Twitter alternative, but the app has yet to prove its staying power or that it offers real benefits to fashion brands.
Op-Ed | Debunking the Quiet Luxury Myth
‘Quiet luxury’ appears to be spreading like wildfire, but the trend is likely to prove both shallow and fleeting, argues Eugene Rabkin.
Op-Ed | Debunking the Quiet Luxury Myth
‘Quiet luxury’ appears to be spreading like wildfire, but the trend is likely to prove both shallow and fleeting, argues Eugene Rabkin.
Op-Ed | Demna’s Right, Fashion Entertainment Is a Problem
Clothes have become more like memes than physical goods, moments to take part in online, with catastrophic consequences for the environment, writes Alec Leach.
Op-Ed | Demna’s Right, Fashion Entertainment Is a Problem
Clothes have become more like memes than physical goods, moments to take part in online, with catastrophic consequences for the environment, writes Alec Leach.