Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
In an Angry Society, ‘Gentle Outrage’ Packs a Marketing Punch
The Ordinary’s latest campaign brought reasonably-priced eggs to two of its New York City locations. The response was polarising on social media, which in an online marketplace saturated with brands and advertising, is increasingly the point.
In an Angry Society, ‘Gentle Outrage’ Packs a Marketing Punch
The Ordinary’s latest campaign brought reasonably-priced eggs to two of its New York City locations. The response was polarising on social media, which in an online marketplace saturated with brands and advertising, is increasingly the point.
How Fashion Learned to Love The Real Housewives
Bravo’s flagship franchise has been around for nearly 20 years, but its crossover into the fashion industry has only just begun. For marketers, it represents another opportunity to tap into a cultural asset with a devoted fanbase.
How Fashion Learned to Love The Real Housewives
Bravo’s flagship franchise has been around for nearly 20 years, but its crossover into the fashion industry has only just begun. For marketers, it represents another opportunity to tap into a cultural asset with a devoted fanbase.
The Agency Behind Fashion’s Most Talked-About Events
CNC Agency has emerged as fashion’s go-to partner for in-person activations, collaborating with brands from luxury houses like Prada and Hermès to beauty giants like MAC.
The Agency Behind Fashion’s Most Talked-About Events
CNC Agency has emerged as fashion’s go-to partner for in-person activations, collaborating with brands from luxury houses like Prada and Hermès to beauty giants like MAC.
Is There Room on the Oscars Red Carpet for Emerging Designers?
A red carpet presence helps build legitimacy, awareness and credibility — but as luxury giants spend big and young designers closely watch their budgets in a touch market, many are reworking their approaches to celebrity dressing.
Is There Room on the Oscars Red Carpet for Emerging Designers?
A red carpet presence helps build legitimacy, awareness and credibility — but as luxury giants spend big and young designers closely watch their budgets in a touch market, many are reworking their approaches to celebrity dressing.
LTK Is Taking Its App Beyond Shopping
With pressure mounting from new competitors, influencer monetisation platform LTK is doubling down on its differentiating asset: Its signature app.
LTK Is Taking Its App Beyond Shopping
With pressure mounting from new competitors, influencer monetisation platform LTK is doubling down on its differentiating asset: Its signature app.
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands. Skiing’s retro winter aesthetic is at the centre of a marketing craze for brands that previously had no ties to mountain sports or their upmarket clientele. Here’s why high street names, beauty players and designer labels all want to leave their mark in the snow.
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands
Zara, Kiehl’s, Jacquemus: Why Skiing Is Bigger Than Ever for Brands. Skiing’s retro winter aesthetic is at the centre of a marketing craze for brands that previously had no ties to mountain sports or their upmarket clientele. Here’s why high street names, beauty players and designer labels all want to leave their mark in the snow.
Ray-Ban Names A$AP Rocky Its First Creative Director
The hip-hop artist’s first collection for the EssilorLuxottica-owned eyewear label debuts in April.
Ray-Ban Names A$AP Rocky Its First Creative Director
The hip-hop artist’s first collection for the EssilorLuxottica-owned eyewear label debuts in April.
From Teddy Charms to Bunny Slippers: Behind Fashion’s Cuteness Craze
As consumers seek out products that are both uplifting and unique, brands from Coach to Anthropologie are leaning into whimsical motifs.
From Teddy Charms to Bunny Slippers: Behind Fashion’s Cuteness Craze
As consumers seek out products that are both uplifting and unique, brands from Coach to Anthropologie are leaning into whimsical motifs.
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming
Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming
Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.
This Week: BAFTAs, F1 and London Fashion Week
Sports and film will keep the hype machine going in the gap between New York and London shows.
This Week: BAFTAs, F1 and London Fashion Week
Sports and film will keep the hype machine going in the gap between New York and London shows.
Customers to Brands: Know Thyself
Fashion brands are working harder to clarify their messaging around what they stand for and what makes them different. How will customers respond?
Customers to Brands: Know Thyself
Fashion brands are working harder to clarify their messaging around what they stand for and what makes them different. How will customers respond?
Fashion Marketers Ditch Clichés on Valentine’s Day
Many brands thought outside the proverbial chocolate box this year, leaning into campaigns and activations that helped build their brands and communities, rather than simply jumping on a moment in time.
Fashion Marketers Ditch Clichés on Valentine’s Day
Many brands thought outside the proverbial chocolate box this year, leaning into campaigns and activations that helped build their brands and communities, rather than simply jumping on a moment in time.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.