Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Building Brand Communities and Lasting Consumer Connections
The Business of Fashion and Klaviyo — a CRM platform for B2C businesses, working with the likes of The Body Shop, Castore, Paul Smith and Dermalogica — hosted a panel event on how brands can capture consumer attention and inspire loyalty in an oversaturated market. Now, BoF shares insights from the discussion.
Building Brand Communities and Lasting Consumer Connections
The Business of Fashion and Klaviyo — a CRM platform for B2C businesses, working with the likes of The Body Shop, Castore, Paul Smith and Dermalogica — hosted a panel event on how brands can capture consumer attention and inspire loyalty in an oversaturated market. Now, BoF shares insights from the discussion.
Influencers Urged to Steer Clear of Politics During US Immigration Crackdown
Lawyers are advising content creators that weighing in on political topics can come with serious risks.
Influencers Urged to Steer Clear of Politics During US Immigration Crackdown
Lawyers are advising content creators that weighing in on political topics can come with serious risks.
The Bezos Wedding Was a Social Media Win for Fashion
Though the ceremony sparked ire online, it generated significant media impact value for the brands involved.
The Bezos Wedding Was a Social Media Win for Fashion
Though the ceremony sparked ire online, it generated significant media impact value for the brands involved.
The Return of Old-School Celebrity Campaigns
Brands are reverting to retro celebrity testimonials to drive awareness and renewed interest among ad-weary consumers.
The Return of Old-School Celebrity Campaigns
Brands are reverting to retro celebrity testimonials to drive awareness and renewed interest among ad-weary consumers.
The Fashion and Beauty Opportunity on Snapchat in the Gulf
BoF sits down with Snap Inc.’s vice president and general manager of the Middle East, Hussein Freijeh, to learn more about the changing social media landscape in the Gulf, its impact on consumer behaviour, and the new opportunities it presents for fashion and beauty brands to reach audiences in the region.
The Fashion and Beauty Opportunity on Snapchat in the Gulf
BoF sits down with Snap Inc.’s vice president and general manager of the Middle East, Hussein Freijeh, to learn more about the changing social media landscape in the Gulf, its impact on consumer behaviour, and the new opportunities it presents for fashion and beauty brands to reach audiences in the region.
Why DTC Is Finally Investing in Brand Marketing
Digitally native brands that were once known for rampant social media ads — from Rothy’s to Everlane — are going all in on storytelling that boosts loyalty and creates long term sales growth.
Why DTC Is Finally Investing in Brand Marketing
Digitally native brands that were once known for rampant social media ads — from Rothy’s to Everlane — are going all in on storytelling that boosts loyalty and creates long term sales growth.
How to Acquire Customers with Instagram Ads in 2025
As paid marketing on Meta gets cheaper and easier to target customers, brands are getting more strategic about the content that attracts consumers at different points in their shopping journey.
How to Acquire Customers with Instagram Ads in 2025
As paid marketing on Meta gets cheaper and easier to target customers, brands are getting more strategic about the content that attracts consumers at different points in their shopping journey.
The Independents Acquires Culinary Studio We Are Ona
The conglomerate’s latest acquisition marks its entry into the culinary space.
The Independents Acquires Culinary Studio We Are Ona
The conglomerate’s latest acquisition marks its entry into the culinary space.
Sunscreen to Shoppers: Pick Your Poison
As unchecked facts infiltrate the health and wellness market, indie sunscreen brands are burning out on misinformation — and getting heated in the comment section.
Sunscreen to Shoppers: Pick Your Poison
As unchecked facts infiltrate the health and wellness market, indie sunscreen brands are burning out on misinformation — and getting heated in the comment section.
The New Rules of Brand Ambassadorship
As the influencer economy matures, brands are shifting their focus from star power to strategic alignment. A new report from Launchmetrics — “Brand Ambassador Marketing 2025” — reveals how resonance — not reach — is now defining success.
The New Rules of Brand Ambassadorship
As the influencer economy matures, brands are shifting their focus from star power to strategic alignment. A new report from Launchmetrics — “Brand Ambassador Marketing 2025” — reveals how resonance — not reach — is now defining success.
Why Food Is Everywhere in Fashion Advertising
As foodie culture peaks and the cost of living rises, food is popping up more than ever in fashion imagery.
Why Food Is Everywhere in Fashion Advertising
As foodie culture peaks and the cost of living rises, food is popping up more than ever in fashion imagery.
Indigenous Designers Are Driving Brands to Collaborate, Not Appropriate
Though appropriation of Native art and traditions still exists in fashion, more brands are finding ways to ethically work with Native designers and communities.
Indigenous Designers Are Driving Brands to Collaborate, Not Appropriate
Though appropriation of Native art and traditions still exists in fashion, more brands are finding ways to ethically work with Native designers and communities.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.