Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Little New in New York
The dichotomy between surprising shows and boring clothes explains the conundrum of contemporary fashion in New York and elsewhere, says BoF columnist Angelo Flaccavento.
Little New in New York
The dichotomy between surprising shows and boring clothes explains the conundrum of contemporary fashion in New York and elsewhere, says BoF columnist Angelo Flaccavento.
Op-Ed | For Musicians, Fashion’s Double-Edged Sword
The worlds of music and fashion have long embraced each other to mutual benefit. But emerging musicians should tread carefully when courted by the fashion industry, lest they dilute their authenticity and alienate fans, argues Delphine Roche.
Op-Ed | For Musicians, Fashion’s Double-Edged Sword
The worlds of music and fashion have long embraced each other to mutual benefit. But emerging musicians should tread carefully when courted by the fashion industry, lest they dilute their authenticity and alienate fans, argues Delphine Roche.
Smartphones Make Catwalks Instantly Shoppable
NEW YORK, United States — Fashionistas who want the latest looks from New York's Fashion Week no longer need an invite to the exclusive event. A
Smartphones Make Catwalks Instantly Shoppable
NEW YORK, United States — Fashionistas who want the latest looks from New York's Fashion Week no longer need an invite to the exclusive event. A
Op-Ed | Digging For Diamonds Among China’s 'KOLs'
While leveraging Key Opinion Leaders ('KOLs') in China can be a useful marketing tool, luxury brands must do their homework if they expect to see real results, argues Avery Booker.
Op-Ed | Digging For Diamonds Among China’s 'KOLs'
While leveraging Key Opinion Leaders ('KOLs') in China can be a useful marketing tool, luxury brands must do their homework if they expect to see real results, argues Avery Booker.
Adidas' Ongoing Uphill Battle Against Nike's Cool Factor
Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But arch rival Nike may have stolen much of its soccer branding thunder.
Adidas' Ongoing Uphill Battle Against Nike's Cool Factor
Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But arch rival Nike may have stolen much of its soccer branding thunder.
Op-Ed | Reshoring Garment Manufacturing is Viable and Scalable
There is a real opportunity to rebuild local manufacturing in a commercially viable and scalable way, argues Janice Wang.
Op-Ed | Reshoring Garment Manufacturing is Viable and Scalable
There is a real opportunity to rebuild local manufacturing in a commercially viable and scalable way, argues Janice Wang.
Op-Ed | Photoshopped Fashion Ads Should Be Labelled
The Photoshopped images that appear in fashion and beauty advertising cause emotional and physical health issues in young women. It’s time these images are accompanied by clear disclosures, argue Camilla Olson and Samantha Jensen.
Op-Ed | Photoshopped Fashion Ads Should Be Labelled
The Photoshopped images that appear in fashion and beauty advertising cause emotional and physical health issues in young women. It’s time these images are accompanied by clear disclosures, argue Camilla Olson and Samantha Jensen.
Reasserting the Role of the Fashion Press
Some fashion PRs are trying to control media coverage more bluntly than ever, says BoF’s editor-in-chief Imran Amed.
Reasserting the Role of the Fashion Press
Some fashion PRs are trying to control media coverage more bluntly than ever, says BoF’s editor-in-chief Imran Amed.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.