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Marketing

How new technologies and cultural shifts are rewiring fashion communications.

Beacons Pop Up in Stores Ahead of Holidays

From American Eagle to Apple Stores, beacons are popping up everywhere. Are they a shopper's best friend or another pesky Big Brother monitoring our every move?

Beacons Pop Up in Stores Ahead of Holidays

From American Eagle to Apple Stores, beacons are popping up everywhere. Are they a shopper's best friend or another pesky Big Brother monitoring our every move?

Feeding the Feed

In recent years, the stream of social events staged by fashion brands has spilled well beyond fashion weeks, primarily to keep pace with online fans who expect new content each time they refresh their feeds.

Feeding the Feed

In recent years, the stream of social events staged by fashion brands has spilled well beyond fashion weeks, primarily to keep pace with online fans who expect new content each time they refresh their feeds.

Rising Stars Make Adidas More American, Less Soccer-Mad

A new generation of more international Adidas executives is trying to loosen a hierarchical structure that has held back creativity at the venerable German sports brand as it tries to retaliate against Nike.

Rising Stars Make Adidas More American, Less Soccer-Mad

A new generation of more international Adidas executives is trying to loosen a hierarchical structure that has held back creativity at the venerable German sports brand as it tries to retaliate against Nike.

Alibaba Goes Global to Top $5.7 Billion on Singles’ Day

HANGZHOU, China — Alibaba Group Holding Ltd. turned an obscure Chinese holiday into the country's biggest shopping event. Now it's aiming to take the

Alibaba Goes Global to Top $5.7 Billion on Singles’ Day

HANGZHOU, China — Alibaba Group Holding Ltd. turned an obscure Chinese holiday into the country's biggest shopping event. Now it's aiming to take the

How Kitsuné Cultivated a Loyal Fashion Fanbase Through Music

PARIS, France — "Last week Kitsuné was in Tokyo. Monday we're in New York. Next weekend, we're having parties in Paris and Copenhagen the same night.

How Kitsuné Cultivated a Loyal Fashion Fanbase Through Music

PARIS, France — "Last week Kitsuné was in Tokyo. Monday we're in New York. Next weekend, we're having parties in Paris and Copenhagen the same night.

Fashion’s B Corporations Blend Business with Social Good

NEW YORK, United States — According to dominant corporate thinking, a company's fundamental purpose is the single-minded pursuit of financial profit.

Fashion’s B Corporations Blend Business with Social Good

NEW YORK, United States — According to dominant corporate thinking, a company's fundamental purpose is the single-minded pursuit of financial profit.

South Korea Powers Up Duty-Free Sales as China Tourism Magnet

SEOUL, Korea — Already the world's biggest duty-free market, South Korea said on Wednesday it will issue more licenses for downtown duty-free shops,

South Korea Powers Up Duty-Free Sales as China Tourism Magnet

SEOUL, Korea — Already the world's biggest duty-free market, South Korea said on Wednesday it will issue more licenses for downtown duty-free shops,

Red Alert in Hong Kong

LONDON, United Kingdom — The Savigny Luxury Index ("SLI") fell sharply over the month, losing 4.2 percent versus a flat MSCI World Index ("MSCI") as

Red Alert in Hong Kong

LONDON, United Kingdom — The Savigny Luxury Index ("SLI") fell sharply over the month, losing 4.2 percent versus a flat MSCI World Index ("MSCI") as

Sears Mimics Zara's Fast Fashion Approach

MEXICO CITY, Mexico — Carlos Slim, following the lead of fellow billionaire Amancio Ortega, is freshening up his Sears outlets in Mexico with an

Sears Mimics Zara's Fast Fashion Approach

MEXICO CITY, Mexico — Carlos Slim, following the lead of fellow billionaire Amancio Ortega, is freshening up his Sears outlets in Mexico with an

Caroline Issa, A Beautiful Mind

LONDON, United Kingdom — Sitting opposite Caroline Issa, the 37-year-old chief executive and fashion director of London-based Tank magazine, one

Caroline Issa, A Beautiful Mind

LONDON, United Kingdom — Sitting opposite Caroline Issa, the 37-year-old chief executive and fashion director of London-based Tank magazine, one

Catching the Toiletpaper Virus

At Toiletpaper, artist Maurizio Cattelan and photographer Pierpaolo Ferrari are creating provocative, hyperreal imagery that has ‘infected’ fashion with its naughtiness, irony, humour and shock value.

Catching the Toiletpaper Virus

At Toiletpaper, artist Maurizio Cattelan and photographer Pierpaolo Ferrari are creating provocative, hyperreal imagery that has ‘infected’ fashion with its naughtiness, irony, humour and shock value.

Puma Returns to Roots in New Campaign

After years of pitching its shoes and clothing to hipsters in bars, bowling alleys and billiard halls, Puma SE is shifting its marketing focus to bona fide athletes.

Puma Returns to Roots in New Campaign

After years of pitching its shoes and clothing to hipsters in bars, bowling alleys and billiard halls, Puma SE is shifting its marketing focus to bona fide athletes.

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