Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Apple Revives Gold’s Allure for Young Buyers of Bling
If anyone could make gold jewellery fashionable to Americans and Europeans, it’s Apple Inc.
Apple Revives Gold’s Allure for Young Buyers of Bling
If anyone could make gold jewellery fashionable to Americans and Europeans, it’s Apple Inc.
Urban Outfitters Is Finally Growing Up
A year ago, Urban Outfitters set out to get older. Now the company is finally showing its age.
Urban Outfitters Is Finally Growing Up
A year ago, Urban Outfitters set out to get older. Now the company is finally showing its age.
These Are the Last Abs You'll Ever See at Abercrombie & Fitch
Hoping the shift in marketing would win back teen shoppers, Abercrombie's billboards and website started featuring clothed models instead of bared, tanned, sculpted male torsos.
These Are the Last Abs You'll Ever See at Abercrombie & Fitch
Hoping the shift in marketing would win back teen shoppers, Abercrombie's billboards and website started featuring clothed models instead of bared, tanned, sculpted male torsos.
Condé Nast Closes Blog Network NowManifest
BoF has learned that NowManifest, the Condé Nast-owned blog portal that hosted fashion bloggers including Susie Bubble, Anna Dello Russo and BryanBoy, has been shut down.
Condé Nast Closes Blog Network NowManifest
BoF has learned that NowManifest, the Condé Nast-owned blog portal that hosted fashion bloggers including Susie Bubble, Anna Dello Russo and BryanBoy, has been shut down.
For Fine Jewellers, the Red Carpet Means Business
Why awards season is more important than ever to gem purveyors.
For Fine Jewellers, the Red Carpet Means Business
Why awards season is more important than ever to gem purveyors.
Adidas CEO Admits Mistakes and Vows to Stay On
The long-serving chief executive of Adidas has no intention of stepping down despite criticism as the German sportswear company loses ground to U.S. rival Nike, he told a German newspaper.
Adidas CEO Admits Mistakes and Vows to Stay On
The long-serving chief executive of Adidas has no intention of stepping down despite criticism as the German sportswear company loses ground to U.S. rival Nike, he told a German newspaper.
Alibaba and Tencent Spend Billions in Race to be China's One-stop Online Shop
Alibaba and Tencent spent more than $8 billion last year alone backing often strikingly similar ventures, as the Chinese Internet giants race to create online one-stop-shops to win the digital loyalty of a tenth of the world's population.
Alibaba and Tencent Spend Billions in Race to be China's One-stop Online Shop
Alibaba and Tencent spent more than $8 billion last year alone backing often strikingly similar ventures, as the Chinese Internet giants race to create online one-stop-shops to win the digital loyalty of a tenth of the world's population.
TAG Heuer Casts Aside ‘Swiss Made’ Label to Take On Apple Watch
TAG Heuer is set to enter uncharted territory this year with plans for a smartwatch that will be its only timepiece developed outside Switzerland.
TAG Heuer Casts Aside ‘Swiss Made’ Label to Take On Apple Watch
TAG Heuer is set to enter uncharted territory this year with plans for a smartwatch that will be its only timepiece developed outside Switzerland.
A Picture Is Worth a Million Likes
Are fashion ads now made entirely for the Web rather than print?
Top 10 Campaigns of the Season
As this season’s fashion campaigns go head-to-head on social media, a battleground now more important than the pages of print magazines, BoF picks the top 10 campaigns of Spring/Summer 2015.
Top 10 Campaigns of the Season
As this season’s fashion campaigns go head-to-head on social media, a battleground now more important than the pages of print magazines, BoF picks the top 10 campaigns of Spring/Summer 2015.
Is Kering Set to Sell Sports Firm Puma?
The owner of Puma SE has explored a sale of the German sportswear maker as efforts to revive the brand drag into a fifth year, according to people familiar with the matter.
Is Kering Set to Sell Sports Firm Puma?
The owner of Puma SE has explored a sale of the German sportswear maker as efforts to revive the brand drag into a fifth year, according to people familiar with the matter.
Gucci, Coach Oust Burberry From Top Spot in Luxury Digital Study
Gucci and Coach Inc. upstaged Burberry Group Plc to take the top spot in a study of luxury fashion brands’ digital strategies.
Gucci, Coach Oust Burberry From Top Spot in Luxury Digital Study
Gucci and Coach Inc. upstaged Burberry Group Plc to take the top spot in a study of luxury fashion brands’ digital strategies.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.