Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Millennials Follow Uber with New Fashion Trading Model
Battered by student loan debt and the Great Recession, Millennials place less emphasis on owning and more on sharing, bartering and trading to access coveted goods.
Millennials Follow Uber with New Fashion Trading Model
Battered by student loan debt and the Great Recession, Millennials place less emphasis on owning and more on sharing, bartering and trading to access coveted goods.
Google Says ‘Buy’ Button Coming to Online Advertising Service
Google Inc. plans to unveil a “buy” button for its advertising service, stepping up pressure on rival Amazon.com Inc. as the company moves deeper into online commerce.
Google Says ‘Buy’ Button Coming to Online Advertising Service
Google Inc. plans to unveil a “buy” button for its advertising service, stepping up pressure on rival Amazon.com Inc. as the company moves deeper into online commerce.
Pop. Fizz. Fashion?
Why are soda giants like Coca-Cola and Pepsi targeting fashion?
Why Can't New York Fashion Week Find Another Automotive Sponsor?
September’s New York Fashion Week will be the first in seven years to run without an automotive sponsor in its name.
Why Can't New York Fashion Week Find Another Automotive Sponsor?
September’s New York Fashion Week will be the first in seven years to run without an automotive sponsor in its name.
When Heritage Brands Become Accidental Fashion Labels
Over the past decade, heritage brands like Red Wing, Hunter and Barbour have become trendy without trying. But how do companies like these maintain momentum without alienating their core customers or losing their new ones?
When Heritage Brands Become Accidental Fashion Labels
Over the past decade, heritage brands like Red Wing, Hunter and Barbour have become trendy without trying. But how do companies like these maintain momentum without alienating their core customers or losing their new ones?
Condé Nast Eyes Digital Viewers with Virtual Reality, Scripted Shows
Condé Nast Entertainment will unveil two original virtual reality series for the upcoming year at its Tuesday presentation before advertisers at the Newfronts, an annual digital content showcase in New York.
Condé Nast Eyes Digital Viewers with Virtual Reality, Scripted Shows
Condé Nast Entertainment will unveil two original virtual reality series for the upcoming year at its Tuesday presentation before advertisers at the Newfronts, an annual digital content showcase in New York.
North Face Looks to Training Gear to Boost Sales Beyond Winter
The North Face, whose jackets are ubiquitous on ski slopes and climbing expeditions, is making its biggest push yet to get consumers to wear its gear in the gym.
North Face Looks to Training Gear to Boost Sales Beyond Winter
The North Face, whose jackets are ubiquitous on ski slopes and climbing expeditions, is making its biggest push yet to get consumers to wear its gear in the gym.
BoF Exclusive | New Gucci Ads Point to Step-by-Step Re-Positioning
In a global exclusive, BoF can reveal the first Gucci advertising campaign by new creative director Alessandro Michele, the latest step in the brand’s ambitious repositioning efforts.
BoF Exclusive | New Gucci Ads Point to Step-by-Step Re-Positioning
In a global exclusive, BoF can reveal the first Gucci advertising campaign by new creative director Alessandro Michele, the latest step in the brand’s ambitious repositioning efforts.
Marina Rinaldi: Sizing up Luxury
How the Italian label, part of the Max Mara Group, became the first — and only — brand to put ‘plus-size’ and ‘luxury’ under one roof.
Marina Rinaldi: Sizing up Luxury
How the Italian label, part of the Max Mara Group, became the first — and only — brand to put ‘plus-size’ and ‘luxury’ under one roof.
The Same-Sex Wedding Opportunity
The same-sex wedding market is worth $1.04 billion in the US and $192 million in the UK alone. Why have fashion companies been so slow to tap the opportunity it presents?
The Same-Sex Wedding Opportunity
The same-sex wedding market is worth $1.04 billion in the US and $192 million in the UK alone. Why have fashion companies been so slow to tap the opportunity it presents?
Op-Ed | Industry Leaders Need to Have the Courage to Be More Transparent
Industry leaders must make their businesses more transparent and begin to change where and how their products are made, argues Julie Gilhart.
Op-Ed | Industry Leaders Need to Have the Courage to Be More Transparent
Industry leaders must make their businesses more transparent and begin to change where and how their products are made, argues Julie Gilhart.
France Plans to Ban Advertising with Anorexic Models
France's health minister says she supports plans to criminalize the use of advertising with anorexic models in France.
France Plans to Ban Advertising with Anorexic Models
France's health minister says she supports plans to criminalize the use of advertising with anorexic models in France.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.