Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Do You Really Want to Start a Fashion Business?
In Part One of Fashion Business Basics, Imran Amed explains what budding fashion entrepreneurs need to know before they start their own label.
Do You Really Want to Start a Fashion Business?
In Part One of Fashion Business Basics, Imran Amed explains what budding fashion entrepreneurs need to know before they start their own label.
Why Nike Is Desperate to Keep Michael Jordan’s Sponsorship Money Secret
Nike is forced to hand over one of the most lucrative and secret contracts in sports.
Why Nike Is Desperate to Keep Michael Jordan’s Sponsorship Money Secret
Nike is forced to hand over one of the most lucrative and secret contracts in sports.
Op-Ed | Wanted: Arab Brand Ambassadors
The luxury industry faces a catch-22 in the Middle East where brands encounter major obstacles casting Arab celebrities for ad campaigns and magazines.
Op-Ed | Wanted: Arab Brand Ambassadors
The luxury industry faces a catch-22 in the Middle East where brands encounter major obstacles casting Arab celebrities for ad campaigns and magazines.
Louis Vuitton to Stage Instagram-Friendly ‘Series 3’ Exhibition in London
The French luxury brand aims to expose the creative process behind the Autumn/Winter 2015 collection through an immersive marketing display.
Louis Vuitton to Stage Instagram-Friendly ‘Series 3’ Exhibition in London
The French luxury brand aims to expose the creative process behind the Autumn/Winter 2015 collection through an immersive marketing display.
Is Natural Beauty Only Skin Deep?
The natural cosmetics and skincare segment is one of the fastest growing parts of the global beauty market. But today there are three times more "naturally-inspired" products for sale than those that are genuinely natural.
Is Natural Beauty Only Skin Deep?
The natural cosmetics and skincare segment is one of the fastest growing parts of the global beauty market. But today there are three times more "naturally-inspired" products for sale than those that are genuinely natural.
Michigan’s $169 Million Nike Deal Is Richest in College Sports
The University of Michigan’s new apparel contract with Nike Inc. is worth $169 million, the largest in the history of college sports by almost $80 million.
Michigan’s $169 Million Nike Deal Is Richest in College Sports
The University of Michigan’s new apparel contract with Nike Inc. is worth $169 million, the largest in the history of college sports by almost $80 million.
New Balance to Challenge Nike With Its Biggest Ad Campaign Ever
New Balance is planning an advertising blitz that’s twice as big as any in its 109-year history, taking aim directly at Nike Inc.
New Balance to Challenge Nike With Its Biggest Ad Campaign Ever
New Balance is planning an advertising blitz that’s twice as big as any in its 109-year history, taking aim directly at Nike Inc.
L’Oreal, Chanel Among Most Popular Brands on Social Media
L’Oreal, Nivea, Dove and Chanel are among brands most likely to be recommended by social-media users, according to a survey.
L’Oreal, Chanel Among Most Popular Brands on Social Media
L’Oreal, Nivea, Dove and Chanel are among brands most likely to be recommended by social-media users, according to a survey.
Here's How American Apparel Is Taking Sex Out of Its Ads
After years of criticism over using scandalous photos of young women in its advertising, American Apparel will finally cover up.
Here's How American Apparel Is Taking Sex Out of Its Ads
After years of criticism over using scandalous photos of young women in its advertising, American Apparel will finally cover up.
Alibaba’s Jack Ma Visits US to Lure Businesses Into China
Alibaba Group Holding Ltd. Chairman Jack Ma will visit New York and Chicago this week, seeking to pitch China’s middle-class as a growth opportunity for American business and his e-commerce company.
Alibaba’s Jack Ma Visits US to Lure Businesses Into China
Alibaba Group Holding Ltd. Chairman Jack Ma will visit New York and Chicago this week, seeking to pitch China’s middle-class as a growth opportunity for American business and his e-commerce company.
Under Armour Gets Shot at Hoop Dreams in NBA Finals
The NBA Finals are a chance for Under Armour Inc. and star Stephen Curry to challenge Nike Inc.’s decades of basketball dominance.
Under Armour Gets Shot at Hoop Dreams in NBA Finals
The NBA Finals are a chance for Under Armour Inc. and star Stephen Curry to challenge Nike Inc.’s decades of basketball dominance.
Instagram Takes Steps to Open Platform to Advertisers
Instagram said on Tuesday that it is taking steps to make its ads available to all types of businesses, not just hand-selected brands.
Instagram Takes Steps to Open Platform to Advertisers
Instagram said on Tuesday that it is taking steps to make its ads available to all types of businesses, not just hand-selected brands.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.