Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
The Power of Victoria's Secret Pink
The brand, more loungewear than sexy lingerie, was introduced in 2002 to attract high school and college girls.
The Power of Victoria's Secret Pink
The brand, more loungewear than sexy lingerie, was introduced in 2002 to attract high school and college girls.
Refinery29, Dazed and i-D Battle for Millennials
How three of fashion's leading youth media brands are deploying next-generation strategies to compete for millennial mindshare.
Refinery29, Dazed and i-D Battle for Millennials
How three of fashion's leading youth media brands are deploying next-generation strategies to compete for millennial mindshare.
Cadillac Uses a Public School Fashion Show To Launch XT5 Luxury SUV in Dubai
The Public School 2016 Pre-Fall Collection runway show that was held in the Dubai Design District served as the XT5's debut. It was the first time in which people could touch and feel the Cadillac car.
Cadillac Uses a Public School Fashion Show To Launch XT5 Luxury SUV in Dubai
The Public School 2016 Pre-Fall Collection runway show that was held in the Dubai Design District served as the XT5's debut. It was the first time in which people could touch and feel the Cadillac car.
In Fashion Media, 'Church and State' Dissolves
How are new currents in marketing impacting the relationship between fashion media and its readers?
In Fashion Media, 'Church and State' Dissolves
How are new currents in marketing impacting the relationship between fashion media and its readers?
Brazil’s Soap Stars Stir Passion for Fashion Brands
Love them or loathe them, Brazilian telenovelas are one of Latin America’s biggest marketing opportunities.
Brazil’s Soap Stars Stir Passion for Fashion Brands
Love them or loathe them, Brazilian telenovelas are one of Latin America’s biggest marketing opportunities.
Op-Ed | Diversity In Fashion Advertising Does Sell
Advertisers who assume consumers will only buy into images of white beauty are wrong, says Dr. Ben Barry of Ryerson University.
Op-Ed | Diversity In Fashion Advertising Does Sell
Advertisers who assume consumers will only buy into images of white beauty are wrong, says Dr. Ben Barry of Ryerson University.
How Beauty Brands Tap Backstage and Beyond
Hair and makeup companies are turning fashion week partnerships into powerful brand marketing tools.
How Beauty Brands Tap Backstage and Beyond
Hair and makeup companies are turning fashion week partnerships into powerful brand marketing tools.
Unlocking the Enigma of Iran
Iran is on the verge of a diplomatic breakthrough with the West. But after decades of sanctions, fatwas and hostile relations, how promising is its fashion market?
Unlocking the Enigma of Iran
Iran is on the verge of a diplomatic breakthrough with the West. But after decades of sanctions, fatwas and hostile relations, how promising is its fashion market?
Reebok Heads Back to the Gym with New Marketing Blitz
Adidas is underlining its commitment to struggling brand Reebok by stepping up a major marketing campaign that returns it to its roots in the personal fitness business.
Reebok Heads Back to the Gym with New Marketing Blitz
Adidas is underlining its commitment to struggling brand Reebok by stepping up a major marketing campaign that returns it to its roots in the personal fitness business.
Nike Wants to Win Winter With a $185 Hoodie
The sportswear giant has been working hard on winter-wear and spent three years developing its new breathable running shirt.
Nike Wants to Win Winter With a $185 Hoodie
The sportswear giant has been working hard on winter-wear and spent three years developing its new breathable running shirt.
Which Fashion Houses Have the Hottest 'Brand Temperature'?
Louis Vuitton, Fendi, Gucci, Bottega Veneta and Valentino are amongst the "hottest" brands, earning editorial coverage that matches or exceeds their print advertising spend, says Luca Solca.
Which Fashion Houses Have the Hottest 'Brand Temperature'?
Louis Vuitton, Fendi, Gucci, Bottega Veneta and Valentino are amongst the "hottest" brands, earning editorial coverage that matches or exceeds their print advertising spend, says Luca Solca.
Teens Are Shopping More Like Their Parents
Teens are shopping like their parents and that's putting a lot of pressure on retailers to change the way they market to them.
Teens Are Shopping More Like Their Parents
Teens are shopping like their parents and that's putting a lot of pressure on retailers to change the way they market to them.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.