Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Skechers Extends Deal With Marathoner Meb Keflezighi to 2023
Meb Keflezighi will be running many more miles in Skechers, as the American marathoner agreed to an extension of his contract with Skechers Performance through 2023.
Skechers Extends Deal With Marathoner Meb Keflezighi to 2023
Meb Keflezighi will be running many more miles in Skechers, as the American marathoner agreed to an extension of his contract with Skechers Performance through 2023.
BoF Exclusive | Marc Jacobs Speaks on ‘My America’ Campaign
The designer talks casting, Instagram and working with chief executive Sebastian Suhl to take the company to the next level.
BoF Exclusive | Marc Jacobs Speaks on ‘My America’ Campaign
The designer talks casting, Instagram and working with chief executive Sebastian Suhl to take the company to the next level.
Top 10 Campaigns of the Season
This season, a CGI gaming goddess takes on the three original Supers and the East African savanna vies with the Berlin skyline for best backdrop. BoF brings you the Top 10 campaigns of the season.
Top 10 Campaigns of the Season
This season, a CGI gaming goddess takes on the three original Supers and the East African savanna vies with the Berlin skyline for best backdrop. BoF brings you the Top 10 campaigns of the season.
Trey Laird, Master of the American Brand
The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.
Trey Laird, Master of the American Brand
The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.
Why Under Armour Is Paying Big Ten Money to Sponsor Yale Sports
Under Armour Inc. has signed a deal to outfit the Yale University athletics department, marking the company's first all-sports partnership with an Ivy League institution.
Why Under Armour Is Paying Big Ten Money to Sponsor Yale Sports
Under Armour Inc. has signed a deal to outfit the Yale University athletics department, marking the company's first all-sports partnership with an Ivy League institution.
Lululemon Reaches a Turning Point
Lululemon CEO Potdevin’s goal is to cement the retailer’s reputation as the top-quality athletic-apparel maker, justifying its higher prices.
Lululemon Reaches a Turning Point
Lululemon CEO Potdevin’s goal is to cement the retailer’s reputation as the top-quality athletic-apparel maker, justifying its higher prices.
Japan Tennis Ace Nishikori Said to Renew Uniqlo Endorsement Deal
Japanese tennis star Kei Nishikori renewed his endorsement deal with Fast Retailing Co.’s Uniqlo clothing brand, according to two people familiar with the agreement.
Japan Tennis Ace Nishikori Said to Renew Uniqlo Endorsement Deal
Japanese tennis star Kei Nishikori renewed his endorsement deal with Fast Retailing Co.’s Uniqlo clothing brand, according to two people familiar with the agreement.
BBDO Acquires Wednesday Agency Group
The advertising agency has bought a majority stake in Wednesday Agency Group, with the aim to expand Wednesday’s service offering and drive global expansion.
BBDO Acquires Wednesday Agency Group
The advertising agency has bought a majority stake in Wednesday Agency Group, with the aim to expand Wednesday’s service offering and drive global expansion.
Beauty Brands Inch Away from Traditional Advertising
Spurred by the power of online influencers and user-generated content, beauty companies are shifting their marketing spend.
Beauty Brands Inch Away from Traditional Advertising
Spurred by the power of online influencers and user-generated content, beauty companies are shifting their marketing spend.
Fashion Feels the Force of Star Wars
Fashion brands and retailers are battling for a share of the $5 billion in product sales that Star Wars: The Force Awakens is projected to generate over the next year.
Fashion Feels the Force of Star Wars
Fashion brands and retailers are battling for a share of the $5 billion in product sales that Star Wars: The Force Awakens is projected to generate over the next year.
US Cyber Monday Sales Jump, High Traffic Leads to Website Outages
US online sales grew 14 percent on Cyber Monday, on track to set a record, leading some retail websites, like Target Corp's, to crash temporarily due to high customer traffic.
US Cyber Monday Sales Jump, High Traffic Leads to Website Outages
US online sales grew 14 percent on Cyber Monday, on track to set a record, leading some retail websites, like Target Corp's, to crash temporarily due to high customer traffic.
Big Brands Don't Mind Live Periscope Stumbles to Reach Millennials
While glitches would be unthinkable in a produced, controlled advertising environment, big brands are going ahead with plans to use live-streaming video to attract young millennials who ignore many traditional and online ads.
Big Brands Don't Mind Live Periscope Stumbles to Reach Millennials
While glitches would be unthinkable in a produced, controlled advertising environment, big brands are going ahead with plans to use live-streaming video to attract young millennials who ignore many traditional and online ads.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.