Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Distress in the $80 Billion Diamond Market
Plunging diamond prices are causing hardship for people throughout the global supply chain from big mining operators in Africa, Russia and Canada to small-scale cutters and traders across Europe and Asia.
Distress in the $80 Billion Diamond Market
Plunging diamond prices are causing hardship for people throughout the global supply chain from big mining operators in Africa, Russia and Canada to small-scale cutters and traders across Europe and Asia.
How REI’s Stop-Shopping Campaign Brings in More Shoppers
A campaign from Recreational Equipment Inc. urging people to stop shopping and start hiking appears to have led to ... well, a lot more shopping. No word yet on an uptick in hiking.
How REI’s Stop-Shopping Campaign Brings in More Shoppers
A campaign from Recreational Equipment Inc. urging people to stop shopping and start hiking appears to have led to ... well, a lot more shopping. No word yet on an uptick in hiking.
Nike Suspends Ties With Sharapova After She Fails Drug Test
Nike Inc. has suspended ties with Maria Sharapova after she failed a drug test at the Australian Open.
Nike Suspends Ties With Sharapova After She Fails Drug Test
Nike Inc. has suspended ties with Maria Sharapova after she failed a drug test at the Australian Open.
Tapping Brazil's Olympic Opportunity
The biggest global sportswear brands are gearing up for the world’s biggest sporting event in its most photogenic and body-conscious city. How will they tap the opportunity?
Tapping Brazil's Olympic Opportunity
The biggest global sportswear brands are gearing up for the world’s biggest sporting event in its most photogenic and body-conscious city. How will they tap the opportunity?
Pharrell, Not Kanye, Is Boosting Adidas
Céline designer Phoebe Philo is also helping, as nondescript kicks from the 1970s become a multibillion dollar business.
Pharrell, Not Kanye, Is Boosting Adidas
Céline designer Phoebe Philo is also helping, as nondescript kicks from the 1970s become a multibillion dollar business.
Forty Years After Pele, Under Armour Sponsors New York Cosmos
Under Armour Inc. has agreed to become a sponsor of the New York Cosmos, a North American Soccer League franchise best known for Pele’s stint with the team in the 1970s.
Forty Years After Pele, Under Armour Sponsors New York Cosmos
Under Armour Inc. has agreed to become a sponsor of the New York Cosmos, a North American Soccer League franchise best known for Pele’s stint with the team in the 1970s.
Adidas Makes Late Sprint in Crowded Race to Sell Women Sneakers
Adidas is designing more sneakers, jackets and other garments specifically for women’s sports as part of a turnaround attempt after several years of mixed performance.
Adidas Makes Late Sprint in Crowded Race to Sell Women Sneakers
Adidas is designing more sneakers, jackets and other garments specifically for women’s sports as part of a turnaround attempt after several years of mixed performance.
Inside the Oscars Dressing Game
Stylist Leslie Fremar breaks down how she worked with brands and her celebrity clients — including Julianne Moore, Charlize Theron and Reese Witherspoon — to build the looks they wore on the red carpet at Sunday’s Academy Awards.
Inside the Oscars Dressing Game
Stylist Leslie Fremar breaks down how she worked with brands and her celebrity clients — including Julianne Moore, Charlize Theron and Reese Witherspoon — to build the looks they wore on the red carpet at Sunday’s Academy Awards.
Christopher Simmonds: 'I Think People Get the Message on Gucci Now'
The art director behind Gucci’s latest campaigns tells BoF about working with Alessandro Michele and why designers are not the only ones suffering under the current fashion system.
Christopher Simmonds: 'I Think People Get the Message on Gucci Now'
The art director behind Gucci’s latest campaigns tells BoF about working with Alessandro Michele and why designers are not the only ones suffering under the current fashion system.
How Newspaper Supplements Took On Fashion Magazines
While commercial success among fashion magazines is uneven, supplements are a steady oasis of profitability. How are they doing it?
How Newspaper Supplements Took On Fashion Magazines
While commercial success among fashion magazines is uneven, supplements are a steady oasis of profitability. How are they doing it?
Ed Filipowski, Fashion Catalyst
The co-president of fashion PR powerhouse KCD talks exclusively to BoF about public relations in the digital age and the firm’s new entertainment and tech division.
Ed Filipowski, Fashion Catalyst
The co-president of fashion PR powerhouse KCD talks exclusively to BoF about public relations in the digital age and the firm’s new entertainment and tech division.
Kendall Jenner Sues Skin Care Company for $10 Million over Ad
Kendall Jenner, the model and a star of reality TV show, is suing a skin care company for at least $10 million, saying it used her photo in advertisements for acne laser treatment without permission.
Kendall Jenner Sues Skin Care Company for $10 Million over Ad
Kendall Jenner, the model and a star of reality TV show, is suing a skin care company for at least $10 million, saying it used her photo in advertisements for acne laser treatment without permission.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.