Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Op-Ed | King Content: Monster or Hero?
Clients, advertisers and publishers are facing the biggest ‘Content’ opportunity there’s ever been — but they need to act fast, as the consumer is running out the door, argues Dylan Jones, editor-in-chief of GQ Style.
Op-Ed | King Content: Monster or Hero?
Clients, advertisers and publishers are facing the biggest ‘Content’ opportunity there’s ever been — but they need to act fast, as the consumer is running out the door, argues Dylan Jones, editor-in-chief of GQ Style.
Target Shakes Up Online Leadership With Eye on Rivals
Target Corp said on Friday its chief digital officer has left the company amid a company overhaul of its e-commerce operations to boost online sales and better compete with larger rivals such as Amazon.com Inc.
Target Shakes Up Online Leadership With Eye on Rivals
Target Corp said on Friday its chief digital officer has left the company amid a company overhaul of its e-commerce operations to boost online sales and better compete with larger rivals such as Amazon.com Inc.
Gucci Among World’s Hottest Fashion Brands, While Prada Cools
Gucci, Louis Vuitton and Chanel are among fashion's ‘hottest’ luxury brands, earning editorial coverage that matches or exceeds their print advertising spend.
Gucci Among World’s Hottest Fashion Brands, While Prada Cools
Gucci, Louis Vuitton and Chanel are among fashion's ‘hottest’ luxury brands, earning editorial coverage that matches or exceeds their print advertising spend.
Inside the Business of Trump’s Trucker Hats and Clinton’s Pantsuit Tees
This election cycle, US presidential candidates have spent unprecedented amounts on campaign merchandise to raise funds and boost awareness.
Inside the Business of Trump’s Trucker Hats and Clinton’s Pantsuit Tees
This election cycle, US presidential candidates have spent unprecedented amounts on campaign merchandise to raise funds and boost awareness.
10 Campaigns of Autumn/Winter 2016
The Autumn/Winter 2016 campaign season could represent a notable turning point in the use of digital-native techniques in campaign imagery.
10 Campaigns of Autumn/Winter 2016
The Autumn/Winter 2016 campaign season could represent a notable turning point in the use of digital-native techniques in campaign imagery.
BoF Exclusive | Justin O’Shea Enlists Metallica For Brioni’s Radical Repositioning
Rock band Metallica are the stars of Brioni’s first advertising campaign under creative director Justin O'Shea, reflecting a radical, masculine repositioning for the Kering-owned men’s luxury label.
BoF Exclusive | Justin O’Shea Enlists Metallica For Brioni’s Radical Repositioning
Rock band Metallica are the stars of Brioni’s first advertising campaign under creative director Justin O'Shea, reflecting a radical, masculine repositioning for the Kering-owned men’s luxury label.
The Art of Disclosure: Fashion’s Influence Economy and the FTC
As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?
The Art of Disclosure: Fashion’s Influence Economy and the FTC
As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?
Calvin Klein Photographer 'Really Happy' with Racy Campaign
The fashion photographer behind Calvin Klein's racy new ad campaign isn't bothered by the social media firestorm it has sparked.
Calvin Klein Photographer 'Really Happy' with Racy Campaign
The fashion photographer behind Calvin Klein's racy new ad campaign isn't bothered by the social media firestorm it has sparked.
At Festivals, Fashion Taps the 'Currency of Cool'
Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.
At Festivals, Fashion Taps the 'Currency of Cool'
Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.
6 Online Courses to Boost Your Fashion Career
Discover BoF’s platform for online learning and let us know which courses are most useful to you by registering your interest now.
6 Online Courses to Boost Your Fashion Career
Discover BoF’s platform for online learning and let us know which courses are most useful to you by registering your interest now.
Brands Seek Olympics Gold in New Advertising Playing Field
Dozens of major companies and specialty brands that are not official Olympics sponsors have applied to run advertising campaigns featuring athletes ahead of the Rio 2016 Olympic Games, taking advantage of new rules that are shaking up the business of marketing surrounding the event.
Brands Seek Olympics Gold in New Advertising Playing Field
Dozens of major companies and specialty brands that are not official Olympics sponsors have applied to run advertising campaigns featuring athletes ahead of the Rio 2016 Olympic Games, taking advantage of new rules that are shaking up the business of marketing surrounding the event.
Op-Ed | Is Fashion Ready for the Experience Economy?
The rise of luxury travel need not be a threat to the luxury goods sector, if both industries realise the opportunities for partnerships, argues Divia Thani.
Op-Ed | Is Fashion Ready for the Experience Economy?
The rise of luxury travel need not be a threat to the luxury goods sector, if both industries realise the opportunities for partnerships, argues Divia Thani.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.