Skip to main content

Marketing

How new technologies and cultural shifts are rewiring fashion communications.

Women in Nike Ad Strikes Nerve in Arab World

Within 48 hours the video was shared 75,000 times on Twitter and viewed almost 400,000 times on YouTube.

Women in Nike Ad Strikes Nerve in Arab World

Within 48 hours the video was shared 75,000 times on Twitter and viewed almost 400,000 times on YouTube.

Behind Gucci’s All-Black Campaign Teaser

Recently released ‘audition videos’ for Gucci’s next ad campaign reveal a cast of nine black models, a significant shift for a brand that once got ‘two thumbs down for diversity.’

Behind Gucci’s All-Black Campaign Teaser

Recently released ‘audition videos’ for Gucci’s next ad campaign reveal a cast of nine black models, a significant shift for a brand that once got ‘two thumbs down for diversity.’

How Social Media Turned Hollywood’s Beauty Prep into Marketing Gold

Social media has pulled back the curtain on the behind-the-scenes process of Hollywood’s beauty prep, unlocking major marketing opportunities for brands and the artists they work with.

How Social Media Turned Hollywood’s Beauty Prep into Marketing Gold

Social media has pulled back the curtain on the behind-the-scenes process of Hollywood’s beauty prep, unlocking major marketing opportunities for brands and the artists they work with.

Intentionally or Not, Big Brands Help Fund Fake News

Because many of their ads are placed on websites by computer algorithms, it's not always easy for these companies to steer them away from sites they find objectionable.

Intentionally or Not, Big Brands Help Fund Fake News

Because many of their ads are placed on websites by computer algorithms, it's not always easy for these companies to steer them away from sites they find objectionable.

As Condé Nast Restructures Business Side, What's Next?

Newly installed chief business officer Jim Norton makes sweeping changes to the company's business side as rumours swirl that the Condé Nast business is being readied for a sale.

As Condé Nast Restructures Business Side, What's Next?

Newly installed chief business officer Jim Norton makes sweeping changes to the company's business side as rumours swirl that the Condé Nast business is being readied for a sale.

How Co Mastered the Four Ps

Fledgling fashion brand Co used product, price, place and promotion to cut through the noise in a discount-driven, digital-first era.

How Co Mastered the Four Ps

Fledgling fashion brand Co used product, price, place and promotion to cut through the noise in a discount-driven, digital-first era.

BoF Exclusive | KCD Announces Major Management Restructuring

Co-chairmen Ed Filipowski and Julie Mannion have named eight new partners, forming a 10-member executive committee to drive the powerhouse PR agency’s strategy.

BoF Exclusive | KCD Announces Major Management Restructuring

Co-chairmen Ed Filipowski and Julie Mannion have named eight new partners, forming a 10-member executive committee to drive the powerhouse PR agency’s strategy.

Miuccia Prada: 'You Have to Put More of Yourself Out There'

As Prada unveils an ambitious new advertising strategy, Miuccia Prada tells Tim Blanks about the thought process behind her company's new public identity.

Miuccia Prada: 'You Have to Put More of Yourself Out There'

As Prada unveils an ambitious new advertising strategy, Miuccia Prada tells Tim Blanks about the thought process behind her company's new public identity.

Activewear Brands Limber Up in China

Changing cultural attitudes to sport, fitness and body image have opened up a huge activewear opportunity in China. Which international brands are poised to pounce?

Activewear Brands Limber Up in China

Changing cultural attitudes to sport, fitness and body image have opened up a huge activewear opportunity in China. Which international brands are poised to pounce?

For Young Brands, Is the Instagram Opportunity Shrinking?

Once a highly efficient way for young brands to market themselves, Instagram is more crowded, competitive and costly than ever before.

For Young Brands, Is the Instagram Opportunity Shrinking?

Once a highly efficient way for young brands to market themselves, Instagram is more crowded, competitive and costly than ever before.

Singapore’s ‘Golden Week’ Courts China Tourists as Retail Falls

Brands from Estee Lauder to Nike to Samsonite are offering discounts in the city-state starting Friday, coinciding with China’s National Day public holidays.

Singapore’s ‘Golden Week’ Courts China Tourists as Retail Falls

Brands from Estee Lauder to Nike to Samsonite are offering discounts in the city-state starting Friday, coinciding with China’s National Day public holidays.

Claus Dietrich Lars Named Bottega Veneta CEO; Carlo Beretta Promoted to Kering Role

Claus-Dietrich Lahrs, former chief executive officer of Hugo Boss, has joined Kering-owned Italian luxury brand Bottega Veneta. In his new role, Lahrs succeeds Carlo Alberto Beretta, who has been promoted to chief client and marketing officer at Kering.

Claus Dietrich Lars Named Bottega Veneta CEO; Carlo Beretta Promoted to Kering Role

Claus-Dietrich Lahrs, former chief executive officer of Hugo Boss, has joined Kering-owned Italian luxury brand Bottega Veneta. In his new role, Lahrs succeeds Carlo Alberto Beretta, who has been promoted to chief client and marketing officer at Kering.

keyboard_arrow_left

Page 45

keyboard_arrow_right