Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Gucci Launches Dapper Dan Collaboration After Copycat Controversy
After facing fierce criticism for copying a Dapper Dan style for its latest Cruise collection, the Italian luxury brand has launched a collaboration with the Harlem couturier.
Gucci Launches Dapper Dan Collaboration After Copycat Controversy
After facing fierce criticism for copying a Dapper Dan style for its latest Cruise collection, the Italian luxury brand has launched a collaboration with the Harlem couturier.
The Problem With ‘Full Look’ Styling in Fashion Magazines
As fashion titles face increasing pressure from brands to show clothes exactly as they appeared on the runway, the editorial shoot has become less about consumer inspiration and more of a controlled marketing play.
The Problem With ‘Full Look’ Styling in Fashion Magazines
As fashion titles face increasing pressure from brands to show clothes exactly as they appeared on the runway, the editorial shoot has become less about consumer inspiration and more of a controlled marketing play.
In the Age of Instagram, Murals Take on New Meaning
The art wall’s allure as a social media-worthy photo op has been embraced by retailers as a marketing opportunity. Does it convert into sales?
In the Age of Instagram, Murals Take on New Meaning
The art wall’s allure as a social media-worthy photo op has been embraced by retailers as a marketing opportunity. Does it convert into sales?
H&M's Arket Unveils First Campaign 3 Weeks Before Flagship Store Opening
The brand, which is the latest launch from the H&M stable, will open the doors to its first flagship store in London on Friday August 25.
H&M's Arket Unveils First Campaign 3 Weeks Before Flagship Store Opening
The brand, which is the latest launch from the H&M stable, will open the doors to its first flagship store in London on Friday August 25.
YSL Beauté Taps Zoë Kravitz as Global Ambassador
In her new role, the singer-actress will front global makeup campaigns for the brand, with her first debuting later this summer.
YSL Beauté Taps Zoë Kravitz as Global Ambassador
In her new role, the singer-actress will front global makeup campaigns for the brand, with her first debuting later this summer.
Coveteur Launches Branded Content Studio
Coveteur Creative marks a natural evolution in what the company hopes will become a significant revenue stream in a fiercely competitive advertising market.
Coveteur Launches Branded Content Studio
Coveteur Creative marks a natural evolution in what the company hopes will become a significant revenue stream in a fiercely competitive advertising market.
Beam Me Up Gucci: New Campaign Takes a Lead from '60s Sci-Fi
With its new science fiction-inspired Autumn/Winter 2017 campaign, the Italian brand underscores its willingness to break the traditional luxury communications mould.
Beam Me Up Gucci: New Campaign Takes a Lead from '60s Sci-Fi
With its new science fiction-inspired Autumn/Winter 2017 campaign, the Italian brand underscores its willingness to break the traditional luxury communications mould.
News Bites | Calvin Klein's New Campaign, Is Farfetch Edging Closer to IPO?
In today's News Bites, Raf Simons gets meta with his new Calvin Klein campaign, while sources say Farfetch could go public within the next six months.
News Bites | Calvin Klein's New Campaign, Is Farfetch Edging Closer to IPO?
In today's News Bites, Raf Simons gets meta with his new Calvin Klein campaign, while sources say Farfetch could go public within the next six months.
News Bites | Condé Nast's 23 Stories Debuts Empire Campaign
In today's News Bites, 23 Stories is expanding into custom advertising campaigns.
News Bites | Condé Nast's 23 Stories Debuts Empire Campaign
In today's News Bites, 23 Stories is expanding into custom advertising campaigns.
Op-Ed | Why Fashion Needs Cultural Appropriation
Appropriation can be a force for good, creating a cultural exchange and enriching the available vocabulary for creatives of all types.
Op-Ed | Why Fashion Needs Cultural Appropriation
Appropriation can be a force for good, creating a cultural exchange and enriching the available vocabulary for creatives of all types.
Time Inc. to Sell Some Assets Amid Push to Move Beyond Magazines
The struggling publisher is selling some magazine titles as it tries to push ahead with an online strategy and move past months of talks about selling the entire company.
Time Inc. to Sell Some Assets Amid Push to Move Beyond Magazines
The struggling publisher is selling some magazine titles as it tries to push ahead with an online strategy and move past months of talks about selling the entire company.
Nike’s Race for World Record — and Runners
This weekend, three of the world’s fastest athletes will put on Nike’s new running shoes and try to break a record in the latest instalment of the brand's battle for the hearts (and feet) of runners.
Nike’s Race for World Record — and Runners
This weekend, three of the world’s fastest athletes will put on Nike’s new running shoes and try to break a record in the latest instalment of the brand's battle for the hearts (and feet) of runners.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.