Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Why It’s So Hard to Adopt the Moncler Genius Model
For a rapid-fire collaborations marketing strategy to work, a brand needs more than a highly synchronised plan. It needs the right core product.
Why It’s So Hard to Adopt the Moncler Genius Model
For a rapid-fire collaborations marketing strategy to work, a brand needs more than a highly synchronised plan. It needs the right core product.
How the Company Behind Uggs, Teva and Hoka Makes Ugly Brands Cool
Ugg was once the hottest boot around, before overexposure tarnished its image. Owner Deckers Brands is determined not to make the same mistake with its new hot shoe, Hoka One One sneakers.
How the Company Behind Uggs, Teva and Hoka Makes Ugly Brands Cool
Ugg was once the hottest boot around, before overexposure tarnished its image. Owner Deckers Brands is determined not to make the same mistake with its new hot shoe, Hoka One One sneakers.
How to Advertise in the Digital Age
As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.
How to Advertise in the Digital Age
As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.
Traditional PR Doesn’t Work Anymore. Here’s What Does.
Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.
Traditional PR Doesn’t Work Anymore. Here’s What Does.
Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.
Luxury Brands Are Taking Over the Street Art Scene
Music and sportswear companies have been buying graffiti ads for several years. From Gucci to Louboutin, now, the luxury industry is getting in on the act.
Luxury Brands Are Taking Over the Street Art Scene
Music and sportswear companies have been buying graffiti ads for several years. From Gucci to Louboutin, now, the luxury industry is getting in on the act.
Digital Marketing with Drew Elliott | Course Overview
The introduction to our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and engage global audiences, you’ll understand how to conceive, produce, amplify and analyse a digital communications strategy and you’ll take immersive deep dives into essential skillsets: video, influencer marketing, live streaming and social media.
Digital Marketing with Drew Elliott | Course Overview
The introduction to our Digital Marketing course with Drew Elliott. In this course you’ll learn how to create content that can entertain and engage global audiences, you’ll understand how to conceive, produce, amplify and analyse a digital communications strategy and you’ll take immersive deep dives into essential skillsets: video, influencer marketing, live streaming and social media.
Digital Marketing with Drew Elliott | Module 1 - The Magic and Math of Content Strategy
Drew Elliott explains the radical impact of digital channels on the communications industry and how content has become the primary currency of marketing strategy. Here, he introduces his formula of “math plus magic”: which combines creativity and analytics to create excitement and virality.
Digital Marketing with Drew Elliott | Module 1 - The Magic and Math of Content Strategy
Drew Elliott explains the radical impact of digital channels on the communications industry and how content has become the primary currency of marketing strategy. Here, he introduces his formula of “math plus magic”: which combines creativity and analytics to create excitement and virality.
Digital Marketing with Drew Elliott | Module 2 - The Tools You Need to Play the Entertainment Game
The chapter outlines the content toolbox, with deep dives into social media, video, influencers and live streaming. Drew Elliott identifies his key principles for each platform and how best to use the wide-ranging tools available to marketers, from social takeovers to user-generated content.
Digital Marketing with Drew Elliott | Module 2 - The Tools You Need to Play the Entertainment Game
The chapter outlines the content toolbox, with deep dives into social media, video, influencers and live streaming. Drew Elliott identifies his key principles for each platform and how best to use the wide-ranging tools available to marketers, from social takeovers to user-generated content.
Digital Marketing with Drew Elliott | Module 3 - Break the Internet: The Cadence of the Content Management Cycle
Drew Elliott outlines his four-step model to manage content production, “SPAM”: Strategy, Production, Amplification and Measurement. Each step is illustrated using his #BreakTheInternet campaign with Kim Kardashian as a case study.
Digital Marketing with Drew Elliott | Module 3 - Break the Internet: The Cadence of the Content Management Cycle
Drew Elliott outlines his four-step model to manage content production, “SPAM”: Strategy, Production, Amplification and Measurement. Each step is illustrated using his #BreakTheInternet campaign with Kim Kardashian as a case study.
Digital Marketing with Drew Elliott | Module 4 - Don’t Believe the Hype: Navigating Virality
While virality is out of your control, there is a formula to creating content that is capable of going viral. Drew Elliott underscores this distinction and explains the critical success factors to creating the content, including knowing and entertaining your audience, creating a narrative and optimising cadence.
Digital Marketing with Drew Elliott | Module 4 - Don’t Believe the Hype: Navigating Virality
While virality is out of your control, there is a formula to creating content that is capable of going viral. Drew Elliott underscores this distinction and explains the critical success factors to creating the content, including knowing and entertaining your audience, creating a narrative and optimising cadence.
Digital Marketing with Drew Elliott | Module 5 - It’s Not About Being Famous: How to Become a Content Expert
Drew Elliott identifies key roles in his digital team and how best to structure teams to match the needs of today’s digital landscape, including the creation of project-specific SWAT teams.
Digital Marketing with Drew Elliott | Module 5 - It’s Not About Being Famous: How to Become a Content Expert
Drew Elliott identifies key roles in his digital team and how best to structure teams to match the needs of today’s digital landscape, including the creation of project-specific SWAT teams.
Digital Marketing with Drew Elliott | Module 6 - What You Need to Remember
Final words of career advice from Drew and key takeaways from the course.
Digital Marketing with Drew Elliott | Module 6 - What You Need to Remember
Final words of career advice from Drew and key takeaways from the course.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.