Exclusive: The Independents Acquires Ma+Group
The communications giant adds Ma+Group’s artist representation and content production skillset to its roster.
Marketing
How new technologies and cultural shifts are rewiring fashion communications.
10 Ways to Win on Social
Advertising on social media is getting more expensive by the day. Here's how to drive growth without breaking the bank.
10 Ways to Win on Social
Advertising on social media is getting more expensive by the day. Here's how to drive growth without breaking the bank.
Op-Ed | This Election Year, Politics Is Good Business
For decades, corporate neutrality was the norm, but with a presidential election looming in the US, 2020 is set to be different. If they take the right approach, businesses can turn the next 11 months into an authentic branding opportunity, argues Hildy Kuryk.
Op-Ed | This Election Year, Politics Is Good Business
For decades, corporate neutrality was the norm, but with a presidential election looming in the US, 2020 is set to be different. If they take the right approach, businesses can turn the next 11 months into an authentic branding opportunity, argues Hildy Kuryk.
Why the Fashion Industry Is Betting Big on Jennifer Lopez
The actress and singer is the face of Guess, Versace and Coach Spring 2020 campaigns, making her the rare celebrity in demand at every price point. What's behind her broad appeal?
Why the Fashion Industry Is Betting Big on Jennifer Lopez
The actress and singer is the face of Guess, Versace and Coach Spring 2020 campaigns, making her the rare celebrity in demand at every price point. What's behind her broad appeal?
How to Grow a Brand Beyond a Buzz Moment
An “It” product or hot new brand can easily disappear from Instagram feeds within days, if not hours. Here’s how brands can turn an unexpected viral moment into long-term growth.
How to Grow a Brand Beyond a Buzz Moment
An “It” product or hot new brand can easily disappear from Instagram feeds within days, if not hours. Here’s how brands can turn an unexpected viral moment into long-term growth.
Case Study | How to Market a New Brand
Effective marketing is a challenge for every type of consumer brand, but especially for emerging brands. In our latest in-depth case study, BoF decodes the strategies driving real results for eight young lines.
Case Study | How to Market a New Brand
Effective marketing is a challenge for every type of consumer brand, but especially for emerging brands. In our latest in-depth case study, BoF decodes the strategies driving real results for eight young lines.
Remembering Ed Filipowski, Powerhouse Fashion PR
The Co-Chairman of New York-based agency KCD, who died on Friday at age 58, was best known for his keen eye for talent and no-nonsense approach.
Remembering Ed Filipowski, Powerhouse Fashion PR
The Co-Chairman of New York-based agency KCD, who died on Friday at age 58, was best known for his keen eye for talent and no-nonsense approach.
Sign of the Fashion PR Times: Black Frame Closes Its Doors
Fashion PR is increasingly diverging along data-driven and creative lines. For Black Frame founder Brian Phillips, closing the business will allow him to focus on the latter.
Sign of the Fashion PR Times: Black Frame Closes Its Doors
Fashion PR is increasingly diverging along data-driven and creative lines. For Black Frame founder Brian Phillips, closing the business will allow him to focus on the latter.
The Year Ahead: Are You Ready for Next Generation Social Networks?
As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.
The Year Ahead: Are You Ready for Next Generation Social Networks?
As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.
Beauty Brands Tap Tiktok Influencers for Holiday Campaigns
They see TikTok, which is owned by tech giant Beijing ByteDance Technology Co, as a cost-effective way to raise brand awareness with younger audiences.
Beauty Brands Tap Tiktok Influencers for Holiday Campaigns
They see TikTok, which is owned by tech giant Beijing ByteDance Technology Co, as a cost-effective way to raise brand awareness with younger audiences.
Why Brands Need a New Approach to Gifting
Public relations firms and fashion brands are rethinking their gifting strategies amid a backlash over excessive spending and wasteful packaging.
Why Brands Need a New Approach to Gifting
Public relations firms and fashion brands are rethinking their gifting strategies amid a backlash over excessive spending and wasteful packaging.
Lessons from Art Basel’s Viral Banana
Maurizio Cattelan’s duct-taped banana drove the kind of buzz that brands dream about. What can fashion labels learn?
Lessons from Art Basel’s Viral Banana
Maurizio Cattelan’s duct-taped banana drove the kind of buzz that brands dream about. What can fashion labels learn?
When the Culture Wars Came to Fashion
Brands are being held directly accountable for their actions to a degree that would have been unthinkable even a decade ago.
When the Culture Wars Came to Fashion
Brands are being held directly accountable for their actions to a degree that would have been unthinkable even a decade ago.
THE NEWS IN BRIEF
TikTok Star Khaby Lame Signs $975 Million Deal to Monetise Global Fan Base
Lame is partnering with Rich Sparkle Holdings Ltd. to turn his 360 million social-media followers into a commercial venture.
Italian Judge Acquits Influencer Chiara Ferragni Over Charity Fraud Claims
The fashion influencer with over 28 million followers was fined almost $1.14 million in 2023 on charges of fraud over allegedly misleading claims linked to charity sales of Ferragni-branded Pandoro Christmas cakes.
Ykone and Mirror Mirror Agencies Merge to Form New Group
The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.
PR Firm BPCM Names New Leadership
Co-founders Vanessa von Bismarck and Carrie Ellen Phillips have appointed chief-of-staff Nancy Cuocci and global managing director Victor de Vita as partners.
WMH Acquires Production Company Profirst France, To Be Merged with Petit Ami
Under new ownership the agencies will rebrand as The Officin.
Radical PR Opens New York Office
The new location marks the agency's first in North America.
Alexandre de Betak to Open His First Independent Atelier During Frieze London
The artistic director behind Bureau Betak, who has staged hundreds of fashion shows, is debuting his personal artistic studio with a new light installation.